This article has been written by Muskan Aggarwal pursuing a Remote work revolution for women – How to land AI driven international remote jobs from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Do you wake up every morning feeling like you are living an unfulfilled life? Do you feel that there was more that you were meant for? Aren’t you tired of watching your male counter-parts claim promotions and better pay jobs while you are busy managing your personal and professional lives to the best of your abilities? or have you ever wondered where the time went and how, after attaining all the necessary qualifications and education and suffering the corporate grind, you now find yourself leading a financially dependent life. Maybe you had to call a quit on your career to be available full time for your family or you simply did what was expected of you but somewhere the drive to earn your own money has still not left you. But returning to a full-time job after so many years of being without one still seems like a far fetched dream. Haven’t you secretly hoped and prayed that somehow you could work without abandoning or jeopardising your personal life and your family responsibilities? Have you ever dreamed of wanting to contribute to the total income of your family and just sharing the burden! Do you feel  a lack of confidence while thinking of joining the workforce? If you have answered in a positive way to any of these questions, don’t stop here. We are here to offer you the ultimate solution to all your problems.

Step into a world where digital marketing transcends boundaries, especially in the post-lockdown era. As the profession gains unprecedented attention, individuals are drawn by its monetary success and immense growth potential. If you’re not living under a rock and have a pulse on social media, digital marketing is a term you’re intimately acquainted with. It’s the game-changer, transforming dreams into reality by allowing you to reach millions and turn services into cash flow. In this webinar, we invite women marketers to explore the dynamic world of digital marketing, providing valuable tips to navigate and excel in this thriving arena. Join us to unlock the secrets of success and discover how to leverage digital marketing for unprecedented growth. 

Here is why you should not miss the chance to attend this webinar and make this the best decision for your career:

• Unlock opportunities and discover immense potential job offers for women, opening new horizons in your professional journey. 
• Navigate the surge in digital marketing’s significance post-lockdown.
• Harness the monetary success and growth potential of this dynamic profession.
• Understand the transformative power of digital marketing in reaching millions.
• Bid farewell to traditional counter sales as we usher in a new era of marketing.
• Discover invaluable insights and strategies tailored for women marketers.
• Propel your career to new heights by mastering the art of digital marketing.
• Explore the flexibility of remote work, unlocking opportunities for a balanced and ful-filled professional life. 
• Rediscover your long lost confidence to take charge of your life.

Why is marketing such an attractive career choice

Due to the digital marketing landscape, geographical boundaries have long been transcended and remote webinars have emerged as a powerful platform for knowledge sharing, networking and professional development. In furtherance of this, the invisible rules that governed social norms and did not help women develop their careers have also evolved in the shape of new frontiers that are now accessible to all, regardless of their gender.

Before we jump on and start with the knowledge sharing process, we want to share some data we have accumulated for you, which will help you make a more informed decision.

DATA POINTS	INFORMATION
Job Demand will increase by 2026	According to the Bureau of Labour Statistics, marketing job demand is set to increase by 10% by 2026—above the average for all careers.
Digital Marketing Growth	Digital marketing is considered the fastest-growing in-demand job skill for 2024. Digital marketing jobs are set to increase by 6% (higher than the average job growth rate) by 2032.
Fastest-Growing Jobs in the US	Customer marketing managers and search marketing managers are both in CNBC’s list of the 10 fastest-growing jobs in the US.

Did you know that the global digital advertising and marketing market for 2024 is estimated at $667 billion. In a landscape set to reach $786.2 billion by 2026, the global digital advertising and marketing market opens vast opportunities for women marketers. With this webinar tailored to your needs, we’ll navigate this dynamic space, providing key insights and tips to empower women in marketing. Join us on this journey, which will not only leverage the staggering growth of the industry but also propel women professionals towards unparalleled success in the digital realm. Thrive in a field poised for unprecedented expansion and make your mark in the world of marketing.

As per the latest Barclays report, “The road to India’s 8% GDP growth passes through the precondition of increasing the female workforce and by improving labour productivity. The report titled, “India’s breakout moment”, says that India can achieve a GDP growth rate of 8% by ensuring that women account for more than half of the new workforce set to be created by 2030. The report also highlighted the need to improve labour productivity through upskilling to fully utilise the young generation. 

The current female labour force participation rate (FLFPR) stands at 37%. However, to ensure incremental growth in the Indian workforce, India needs to increase its FLFPR to 43.4% by 2030.”

This article endeavours to curate remote webinar experiences that resonate specifically and personally with women in marketing, offering valuable insights and practical tips to enhance their virtual presence. 

This webinar focuses on enabling marketers to connect, collaborate and thrive in the digital space. In order to achieve this, we will together explore strategies for understanding the distinct needs of women marketers, assist them in overcoming the challenges they face, and further incorporate interactive elements that foster engagement. 

How has the pandemic impacted the lives of working women

“The COVID-19 pandemic has had profound and multifaceted effects on the job landscape, significantly impacting women’s employment across various industries. With lockdowns, social distancing measures, and economic disruptions, sectors traditionally dominated by women, such as hospitality, retail, and services, experienced substantial job losses. The closure of schools and daycare facilities added an additional layer of challenge for working mothers, as many were forced to balance remote work with caregiving responsibilities. 

The pandemic highlighted the vulnerability of women’s employment in times of crisis. A study indicated a significant gender disparity in job losses during the 2020 lockdown. While only 7 percent of men were out of work, 47 percent of women lost their jobs, with most not resuming employment by the year’s end. The situation was even more dire in the informal sector, where 80 percent of the workers lost their jobs during the lockdown months.”

We are here to educate you and guide you with practical and applicable tips, using which you shall never have to feel like you are not in control of your life. We assure you that this webinar will leave you a more confident, dependable and skilled woman.

Different types of marketing that one can choose to master

Digital marketing

This involves engaging with audiences through various social media channels like facebook, instagram, websites, email and search engines. By utilising these digital channels, marketers can help in brand promotion, customer engagement and lead generation, including, email marketing, SEO, content marketing, social media management and online advertising.

Content marketing

This is a form of marketing that focuses on creating and distributing valuable and relevant content to attract and retain the target audience. Amongst the tasks that a content marketer would be expected to undertake are content creation, blogging, developing content strategies, content distribution and also analysis of how the content is performing and thereby making necessary changes.

Search engine marketing

Just imagine that you are a customer looking to buy a product or avail a service online and search for it on a search engine, say Google. Can you recall how many times you were able to find what you were looking for within the first few search results. How do you think that happens?  That is the job of a marketer who works in Search Engine Marketing (SEM).
As you get the result for your search, you will come across various company ads whose keywords match the keywords in your search, and these ads therefore appear on the most prominent locations of a page, thereby increasing the chances that you will click on them. In simpler terms, this digital marketing strategy is used to increase the visibility of a website on search engine result pages (SERPs).

Email marketing

Unlike digital marketing, email marketing uses email campaigns to communicate with customers essentially about the products, services or other brand messages. It creates targeted email campaigns with automated email workflows that analyse email performance to optimise for better engagement. 

Social media marketing

If you ever visit any of the social media platforms, you will often come across ads about a particular brand being promoted. This is a kind of marketing strategy where brand awareness is built to engage the target audience. If the product or services have to be successful, they cannot escape social media marketing, and it is evident from the statistics that social media marketing is estimated to be worth almost 256 billion dollars by 2028. 

Public relations

In today’s digital age, the visibility of your brand is the most vital commodity. How others see and feel about a person, brand and company reflects largely on how well the brand is performing. The job of a PR specialist is to manage and focus on building and maintaining a positive image through media relations, sponsorship, crisis management, event planning and press releases.

Brand management

This is the type of marketing strategy where the marketers help in maintaining, improving and bringing awareness to the value and reputation of a brand and its products over time. They engage in maintaining a close relationship with the audience.

Product marketing

What differentiates a product from its competitor is how it is marketed, i.e., how it is positioned to the public. Is there some way that the targeted audience will be able to recognise the product amongst its competitors? Product marketing concentrates on promoting and positioning the products after detailed and concise market research, right from the development of the product to its sale. 

Website development

Your website is the brand’s first introduction. As soon as the customer wants to buy a product, they will refer to the brand’s website and if they are not given the required details of the product or service, they will bounce onto another brand. If the brand has a poorly designed website, that would portray a very poor image of the brand, leading to increased sales for your competitor. 

Event marketing

In order to enhance brand visibility and engagement, the brand has to engage in promotional events. This marketing strategy includes conducting and participating in conferences, trade shows and product launches. Marketers are required to actively engage in event planning, promotion, logistics management and post-event analysis. 

Affiliate marketing

This marketing strategy, though not novel, has recently propelled and engaged many professionals. It involves partnering with affiliates or third- parties to promote products or services and earning commissions for each sale or lead generated. In affiliate marketing, the company compensates the partner for the business they generate, which results in sales generated and, in some cases, also involves lead generation, free-trial users, clicks to a website or getting downloads for an app. 

International marketing

When a product is marketed to an audience outside of its domestic bounds, that is termed international marketing. This marketing strategy leads to increased brand awareness, the development of a global audience and therefore the growth of business. It involves navigating international regulations, overseeing global campaigns, and conducting global market research. 

Tips for women marketers

Build strong personal brand

The first step forward on this journey is to establish a unique and authentic personal brand that reflects your skill, values and expertise. This will help you set yourself apart from the competitive marketing landscape, build trust with clients and enhance your career growth.

• The first step in building a personal brand is to identify a niche and a unique value proposition. One has to identify how they are different from their competitors. 
• You have to have clarity about what you are offering and the motivation behind it. To develop a personal brand, one has to have a deep understanding of one’s strengths, values and aspirations. This can only be achieved if you are consistent in your efforts.
• Strong personal brand allows women to create strong credibility and authority in their chosen industry. To position yourself as an expert, you will have to showcase and market your knowledge, skills and achievements to get recognition. 
• Marketing is an ever changing industry and in order to stay relevant, you have to keep yourself updated with current trends. Your online presence must reflect your current expertise, goals and values.

Networking

• Networking is a vital component in building a personal brand. This can be achieved by creating genuine relationships with your clients and fellow professionals. 
• Your brand value is highly dependent on the connections you are able to build in your career. 
• Collaboration opens a wide range of opportunities for women in marketing. Attending industry events, conferences and webinars allows you to stay active and connect with fellow professionals, peers, mentors and potential collaborators. 
• Become associated with a community for female professionals. Engaging with like minded individuals allows the zeal to learn and grow.

Upskilling, keeping up with the trends and investing in yourself

• If you don’t evolve with time, you will be forgotten. To keep yourself relevant, you will have to upskill yourself, which can be done either by attending conferences, meets or by joining an academy where these skills are taught. 
• This not only helps in staying updated on the rising trends but will also allow you to cast a wider net to improve your network and thereby your brand. 
• Another hidden advantage this might give you is that when you spend your time and money on upskilling yourself, you are instructing your consciousness into believing that you are worth the time and money you have invested, thereby increasing your confidence and your ability to perform. 
• Upskilling yourself has never been easier with the advent of all the AI tools in your hands. With the help of these tools, you can not only increase your chances of monetary gains but also position yourself as a thought leader. 
• Sharing knowledge and thereby building your personal brand has never been easier. The platforms offering these services charge almost nothing to avail themselves of them. 

Creating compelling and engaging content

• Engaging and compelling content is the key to creating a personal brand. When you are able to identify a requirement in the market before it arises and are able to cater to that need by leveraging your skills, you are creating a market for yourself. 
• If you are able to provide your valuable insights and the solutions generated to target the pain points of the audience, you will be successful in building your personal brand. 
• Strong writing skills are essential for crafting compelling copy, emails, and content that resonates with the target audience.  
• By doing so, you are not only building your personal brand but are also positioning yourself as a thought leader and gaining visibility in your field. 
• Another advantage that content creators and marketers have today, is that they can cater to the needs of their target audience by using AI tools. The tasks that earlier took half a day to perform can now be done in minutes.  

Embracing digital marketing tools

• You can unleash your creative power by crafting compelling and visually appealing content that captures audiences’ attention using digital tools. 
• Digital analytics tools offer valuable insights into customer behaviour, preferences and campaign performance, which can be leveraged to make informed decisions. Refine strategies and optimise their marketing efforts for maximum impact. 
• Social media management tools empower women marketers to efficiently handle multiple platforms, schedule posts and analyse engagement metrics. These tools enable strategic planning, thereby ensuring an impactful social media presence. 
• With the use of AI tools, you can personalise messages and enhance the effectiveness of the entire project. 
• By optimising content and monitoring website performance, digital marketing tools for SEO empower you to enhance your online visibility, improve search engine rankings and gain more traction.
• AI powered content creation tools assist women marketers in generating high-quality and engaging content, which in turn not only saves time but also contributes to producing content that resonates with the target audience. 
• AI tools can also assist in e-commerce integration by leveraging digital tools for inventory management, online transactions and customer relationship management. 
• You can also save time by strategically streamlining repetitive tasks, effectively boosting productivity and thereby ensuring a balance between innovation and execution. 
• In the post-lockdown era, virtual events and webinars have become powerful tools for engagement. You can leverage these platforms to expand your reach and influence. 

Seeking mentors

• For your personal growth and professional development, it is of utmost importance that you actively seek mentors who can guide you, educate you and provide you with valuable insights. 
• Consistency is the key to building your personal brand and a mentor will  not let you divert from your path and will keep you focused on the task that is assigned to you. 
• Experience and mistakes are the best teachers and learning from the experiences and mistakes of successful individuals in your field will inspire and motivate you to reach your full potential.

Communication and negotiation

• To stay competitive in a dynamic field, you will have to hone your communication and negotiation skills. Clear communication is the foundation of effective marketing. To be able to achieve this goal, you have to articulate ideas, strategies and messages clearly to ensure that everyone involved understands the objective. 
• To be a good orator, one first has to be an active listener. Understanding the needs of the clients, market trends and client feedback is crucial. 
• You may also, in certain instances, have to communicate your work by presenting your ideas, campaigns and roles. For this, you will need strong presentation skills, as they will instill confidence and engage the audience effectively. 
• To convey the value of work you deliver, you should be able to convey a sense of authority and belief in the value you bring to the table. Negotiation skills also demand thorough research, which allows you to understand market, client needs and potential compromises.
• Further, negotiation will also often involve finding solutions that satisfy both parties.
• Enhancing communication and negotiation skills is an ongoing process. Continuous learning, feedback seeking and real-world practice are key components of professional development for women marketers. 

Conflict resolution

• Conflicts may arise in collaborative environments and resolving them efficiently is crucial for maintaining positive working relationships. 
• Keep your focus solution oriented. Engage and encourage others to look for solutions rather than escalating any issue. 
• Encourage open and honest communication to address concerns proactively. 

Overcoming self-doubt

• For you to be successful in building your personal brand, you have to overcome your self-doubt. It is vital for you to recognise your own worth and thus achieve your goals and objectives. 
• You will have to silence your inner-critic and acknowledge your achievements. You will also have to learn to be kind to yourself when you are starting a new journey. 
• The only way you can overcome self-doubt, is if you remain consistent in your efforts. Confidence in yourself can only be built through consistent effort and patience. 
• By mastering this, women can assert themselves confidently, navigate complex scenarios, and contribute significantly to their success. 

Building a strong support system

• A strong support system provides encouragement, advice and a sense of belonging, fostering personal and professional development. 
• Cultivating strong personal and professional relationships is vital for your success and also for your mental health. This can be achieved by actively engaging  in professional networking both within and outside your organisation. Fostering genuine relationships with peers, mentors and industry professionals and cultivating connections that go beyond transactional interactions. 
• Seek mentors who can provide you guidance, share insights and offer support in your career. In addition to this, you can also establish regular check-ins with mentors to discuss your professional journey and your challenges. 
• Become part of industry-related groups, associations, and communities, which may provide you with the opportunity to connect with peers facing similar challenges. 
• Keep your friends and family involved in your life. Share your challenges and achievements with them. Reach out for help. 
• Attend women focused events. These gatherings provide a supportive environment and opportunities to connect. You can engage in self help talks and events that highlight the challenges faced by working professionals in regards to women and how they overcome them. 
• Lastly, invest in self-care. Marketing as a profession can be very demanding, especially for female professionals who have to perform multiple responsibilities at the same time. Learn how to maintain a healthy work-life balance for sustained success and well-being.

Conclusion

In conclusion, the realm of digital marketing offers women marketers unparalleled opportunities for growth and financial independence. With the post-lockdown era emphasising the significance of remote work, this webinar aims to equip women with indispensable tips to navigate this dynamic landscape. From building a strong personal brand to leveraging digital tools, mastering communication, and overcoming self-doubt, the journey to success is multifaceted. By embracing these insights, women marketers can not only contribute significantly to the ever-expanding digital marketing industry but also achieve a balanced and fulfilling professional life. Seize the chance to unlock your potential and thrive in the world of marketing.

Don’t miss this opportunity to supercharge your marketing career! Join us for an immersive webinar experience where you’ll gain invaluable insights, hands-on AI tool knowledge, and connect with a community of empowered women marketers. Let’s collectively shape the future of marketing excellence!

Referernces 

• https://www.livemint.com/economy/india-will-manage-8-pc-gdp-growth-by-2030-if-more-women-join-workforce-says-report-11698328560823.html
• https://www.orfonline.org/expert-speak/advancing-women-s-role-in-india-s-economic-progres
• https://www.optimizely.com/optimization-glossary/search-engine-marketing/#:~:text=Search%20engine%20marketing%20(SEM)%20is,engine%20results%20pages%20(SERPs).
• https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics
• https://www.linkedin.com/pulse/power-personal-branding-women-professionals-das-gupta-she-her-
• https://www.linkedin.com/pulse/how-create-maintain-strong-personal-brand-women-sales-cynthia-barnes