Reverse Piercing

This article has been written by Prabhakar Alagarsamy pursuing an Executive Certificate Course in Corporate Governance for Directors and CXOs from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Corporate governance is the system of rules, processes, and practices that govern the operations of a company. It encompasses the relationship between the company’s management, board of directors, shareholders, and other stakeholders. The primary objective of corporate governance is to ensure that the company is run in a fair, transparent, and accountable manner, while also protecting the interests of all stakeholders.

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One of the key aspects of corporate governance is the separation of ownership and management. In most companies, the shareholders are the owners of the company, but they do not directly manage the day-to-day operations. Instead, the board of directors is responsible for overseeing the management of the company and ensuring that it is run in accordance with the company’s bylaws. The board of directors is typically composed of a mix of inside directors (who are also managers of the company) and outside directors (who are not employed by the company).

Another important aspect of corporate governance is the role of shareholders. Shareholders have the right to vote on certain matters, such as the election of directors and the approval of major corporate transactions. Shareholders also have the right to receive information about the company, such as its financial statements and annual report.

Significance

The implementation of corporate governance in an organisation holds paramount importance as it has a profound impact on improving performance, fostering business growth, and instilling strong moral principles into the company culture. By establishing a robust corporate governance framework, organisations can reap numerous benefits that contribute to their overall success and sustainability.

  1. Enhancing performance: Corporate governance provides a structured system of policies, processes, and controls that guide the organisation’s decision-making and operations. This framework ensures that resources are utilised efficiently, risks are managed effectively, and opportunities are capitalised upon. As a result, organisations can optimise their processes, enhance productivity, and achieve improved financial performance.
  2. Promoting business growth: Good corporate governance practices create an environment conducive to business growth. By fostering transparency, accountability, and ethical conduct, organisations attract investors, partners, and customers. The confidence instilled by sound corporate governance practices enables organisations to access capital more easily, form strategic alliances, and expand their market reach, thereby driving sustained business growth.
  3. Instilling strong moral principles: Corporate governance plays a vital role in shaping the ethical foundation of an organization. By establishing clear values and principles, organisations can instill a culture of integrity, honesty, and social responsibility among their employees. This strong moral compass guides employees’ decision-making and actions, ensuring that they act in the best interests of the organisation and its stakeholders.
  4. Mitigating risks: Effective corporate governance practices help organisations identify, assess, and manage risks proactively. By implementing robust risk management frameworks, organizations can minimise the impact of potential threats and seize opportunities that arise from changing market conditions. This proactive approach enables organizations to remain resilient in the face of uncertainty and maintain their competitive advantage.
  5. Encouraging ethical behaviour: Corporate governance emphasizes the importance of ethical conduct at all levels of the organization. By establishing clear policies against bribery, corruption, and conflicts of interest, organisations can create an environment where ethical behaviour is expected and rewarded. This fosters a culture of trust and respect among employees, customers, and other stakeholders, strengthening the organization’s reputation and brand value.
  6. Empowering employees: Sound corporate governance practices empower employees to take ownership of their roles and responsibilities. By providing clear lines of authority, transparent decision-making processes, and opportunities for professional development, organisations can create a workforce that is engaged, motivated, and committed to the organisation’s success. This sense of empowerment enhances employee morale, productivity, and innovation.
  7. Ensuring compliance: Corporate governance ensures that organisations comply with legal and regulatory requirements. By adhering to established laws, regulations, and industry best practices, organisations can avoid costly penalties, legal disputes, and reputational damage. This compliance-focused approach protects the organisation’s interests, safeguards its assets, and builds trust with stakeholders.

Understanding corporate governance

Scope

Corporate governance is to make sure that the organisation is effectively managed and ethically guided in a way that maximises the shareholder values and protects the interests of stakeholders.

Principles

Fairness

It represents shareholders, employees, vendors, all are equal in the view of the board of directors.

Transparency

The company’s financial information, interests, and risks of shareholders need to be addressed precisely in time by the board.

Responsibility

The board has to act in the interest of investors and company growth. It should be able to oversee the corporate affairs and management decisions.

Accountability

The board should have knowledge about any management decision and outcome of that action. It must communicate important issues to shareholders.

Role of CXOs

CEO

The CEO means Chief Executive Officer, and their role is to define the company’s long-term goals, strategic direction, and public image. They interact with investors, shareholders, and official bodies. They should provide timely information about the company’s operations and financial conditions to the board.

CFO

The CFO means Chief Financial Officers and their role is to define the company’s financial matters, managing cash flow, financial planning and investments. They should know about a company’s financial strength and weakness and work to improve the margins and revenue growth.

COO

The COO means Chief Operating Officers and their role is to define the daily operations of the company, and they may act on the CEO’s behalf when they are absent.

Best practices in reporting

Hold regular meetings

  • Schedule frequent board and shareholder meetings to keep everyone involved and engaged in company activities.
  • Ensure that these meetings have a clear agenda and that minutes are taken to document decisions and discussions.
  • Encourage open communication and participation from all attendees.
  • Use these meetings as an opportunity to review company performance, discuss strategic initiatives, and make decisions.

Practice transparency

  • The board should be transparent in all of its reporting and activities.
  • This means providing clear, concise, and accurate information to shareholders and other stakeholders.
  • Avoid using jargon or technical language that could be confusing to non-experts.
  • Be honest about the company’s strengths and weaknesses, and disclose any material risks or challenges.

Conduct annual performance reviews

  • Regular board reviews are an opportunity to collect feedback from internal stakeholders and external shareholders.
  • These reviews should assess the board’s effectiveness in carrying out its duties and responsibilities.
  • They should also identify areas for improvement and make recommendations for changes.
  • The results of these reviews should be used to improve the board’s performance and ensure that it is meeting the needs of the company and its stakeholders.

Adopt ongoing reporting

  • Ongoing reporting on key insights allows the board to change its decisions as needed.
  • This could involve amending governance practices or taking different decisions for the company’s future.
  • Ongoing reporting helps the board to stay up-to-date on the latest developments and to make informed decisions.

Utilise technology

  • Technology can help boards automate their routine tasks, centralize data, and provide insights into multiple entities.
  • This can free up time for directors to focus on more strategic issues.
  • Some examples of technology that boards can use include board portals, data analytics tools, and video conferencing software.

Compliance requirements

Compliance in business refers to adhering to every law, regulation, and ethical guideline that applies to the company. It involves various aspects that aim to protect investors, ensure transparency, and maintain ethical standards.

  • Regulatory frameworks:

Regulatory frameworks, such as the Sarbanes-Oxley Act (SOX) of 2002 and SEC regulations, play a crucial role in compliance. These frameworks are designed to safeguard investors from fraudulent accounting practices and corporate corruption. They establish rules for financial reporting, corporate governance, and internal controls to ensure accuracy and transparency in financial statements.

  • International Standards

International standards, such as the Corporate Governance G20/OECD Principles, provide guidance to policymakers in evaluating legal guidelines, regulatory norms, economic stability, financial growth, and sustainable improvement. These principles aim to promote transparency, accountability, and fairness in corporate governance practices around the globe.

  • Role of audits

Internal audits are essential to improve the processes, operations, and policies of a company. They help management identify areas for improvement, assess risk management strategies, and ensure regulatory compliance. External audits, conducted by independent auditors, provide an objective assessment of the company’s financial information and records. These audits ensure that financial statements are prepared in accordance with applicable accounting standards and that any financial irregularities are identified and addressed.

  • Challenges in compliance

Compliance across jurisdictions involves several challenges. Rapidly changing regulatory frameworks, language barriers, ethical and cultural differences, data privacy concerns, cyber security threats, resource constraints, and supply chain disruptions can make it difficult for businesses to meet compliance requirements effectively.

To overcome these challenges, companies need to establish a robust compliance management system that includes regular monitoring, training, and risk assessment. They should also work closely with legal counsel and compliance professionals to stay updated on evolving regulations and best practices. By prioritising  compliance, businesses can minimise legal risks, build trust with stakeholders, and maintain a positive reputation in the market.

Key metrics and indicators

Metrics

The effectiveness of governance structures and processes is measured through critical metrics called Key Performance Indicators (KPIs). These KPIs serve as benchmarks to assess the organisation’s performance and progress toward its strategic goals. They provide a quantitative and qualitative evaluation of the governance framework.

KPIs are designed to measure various aspects of governance, including the board of directors’ composition, diversity, independence, and engagement in decision-making. They evaluate the effectiveness of company committees in fulfilling their oversight responsibilities, such as audit, risk management, and compensation. KPIs also assess the adequacy of internal control systems and compliance with regulatory and legal requirements.

For instance, a KPI might measure the percentage of independent directors on the board or the average tenure of board members. It could also track the frequency and duration of board meetings and the level of engagement and participation by individual directors. Another KPI might assess the number of audit committee meetings held annually or the timeliness and thoroughness of financial reporting.

The board of directors and company committees rely on KPIs to make informed decisions and monitor the organisation’s performance. These metrics help them identify areas for improvement and ensure that governance practices align with the organisation’s mission, values, and risk appetite. They also assist in evaluating the effectiveness of management and the overall health of the organisation.

Overall, KPIs play a vital role in enhancing transparency, accountability, and decision-making within an organization. By providing measurable and comparable data, they enable stakeholders to assess the effectiveness of governance structures and processes and make necessary adjustments to improve organisational performance.

Indicators

  • Transparency in business practice.
  • Ethics and integrity in business.
  • Active participation of stakeholders in decision-making.

Stakeholder engagement

The company’s business is not only focused on profit margins. It looks beyond building relationships with those who have a found interest and established network in your operations.

Communication

Stakeholder communication in governance reporting can help organisations understand stakeholder needs and goals, build stronger relationships, and manage risks more effectively. It can also help inform and improve governance and decision-making.

Communication can help build trust, accountability, and transparency between stakeholders and the board. It can also help organisations actively listen to stakeholders and encourage feedback, which can improve project outcomes.

Stakeholders can provide valuable knowledge and interests that can inform internal practices. Communication can help organisations gain stakeholder support for business growth and development.

Strategies

Investors are providing the money required for business growth, innovation, and successfully running the company. They can be included in consultations and an external advisory body to give valuable ideas. They are the key persons in any business. This process will enable trust, transparency, and achieving the business goals with investor expectations.

Suppliers occupy a unique position in a company’s growth with their timely delivery of resources in a precise manner. They are considered external stakeholders due to their high level of engagement. Supplier development programs and joint initiatives build trust and transparency. These efforts will make sure long-term success.

Any business should concentrate on end users who are going to use the product. From designing the product to marketing, the customer viewpoint is necessary to succeed in the business. They are the key persons for any product failure or success. They have to be involved in personalised marketing to enhance relevance and gather insights about the product values.

Employees of the organisation are considered internal stakeholders. Their opinions and ideas about the product add value to the end results. Because they are involved from the product conceptual stage to the design, operation, testing, and marketing of the product. The employees should be engaged in open communication, professional growth, and make sure that their work environment is pleasant.

Crisis management

Leadership in crisis response

Crises like bad reputation of the company, data leakage, and natural disasters are the scenarios that need to be handled by organisations. Leadership has to take care of the company’s reputation and build trust among customers. They play an important role in crisis management.

Challenges

The governance challenges could be difficulties faced in areas such as natural resources management, decentralisation, and transparent public financial management.

Lessons from failures

When there is no transparency or no ethical standards in the company’s operations, corporate governance fails. This happens due to the importance given to short-term profits instead of ethical behaviour. This will create serious damage to the company’s image and reputation.

In the early 2000s, the Enron scandal is an example of a lack of transparency. Enron was considered one of the successful companies in the U.S. power sector. They are involved in malpractices in financial operations to hide their debt and that leads to false profit figures. This ultimately resulted in the company’s collapse. This happened due to a lack of transparency.

Volkswagen (VW) emissions scandal is an example of no ethical standards. VW is one of the biggest car makers in the world; they programmed in their vehicles to give false results from emissions tests. This is the act of cheating regulators and resulting in a bad image about the company for consumers and billions of dollars in fines and legal settlements.

Actions needed

The detailed information about the ethical standards needs to be followed to be communicated to all employees frequently. This will make sure that they adapt in their behaviour. Employees who report unethical behaviour are called whistleblowers. They need to be protected and encouraged to openly communicate about governance failures in the company. Audits at particular time intervals will make sure the accounting statements and corporate practices are correct and transparent. To know about unbiased perspectives and any irregularities, external auditing needs to be considered.

Future trends and innovations

Emerging technologies

Human life has become easier due to cutting-edge technologies like 5G, AI, etc. Artificial intelligence (AI) has already changed the way we live and are involved in our daily activities.

Adopting new technologies in our work will reduce the work execution time and boost our economy. Now-a-days it has become essential for any organisation’s success. It involves conceptual design to marketing strategy of product.

ESG

ESG represents environmental, social, and governance factors. These factors will be considered while making investment decisions. Our main aim is to integrate these considerations into the investment process. Investment focusses on improving financial performance and promoting sustainable practices.

Predictions

The company has to face heavy fines if it is involved in financial crime, whether it is intentional or not. Danske Bank A/S is an example for anti-money laundering cases due to their inability in transaction monitoring. This resulted in a fine of €1,820,000 in 2023.

Goldman Sachs Asset Management is an example of failing to predict environmental impact and not maintain accuracy in reporting about environmental, social, and governance. This resulted in a fine of €3,778,800 in 2023.

FTX’s bankruptcy is an example of bad governance. FTX was a Bahamas based cryptocurrency exchange. It went bankrupt in 2022 due to its owners misusing customer funds.

Conclusion

An innovative approach to restructure their governance practices is necessary for board of directors success. The proper planning and timely execution of actions leads to finding solutions for any important problems. The board of directors is required to meet frequently to make sure the company practices on the right track. The board of members has to adapt emotional and behavioural flexibility as they focus on the future.

Consistent improvement encourages organisations to experiment with new ideas and seek innovative solutions. This can help companies stay ahead of the competition by constantly improving their offerings.

References

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