This article is written by Ramanuj Mukherjee, CEO, LawSikho.
I bet you do.
Are there people who love to talk about what you do, how you do it, and what you are up to?
Your first ambassadors are your parents. If you do anything remarkable, they will love to talk about that and spread that information among the relatives, their colleagues and friends.
Do not underestimate the power of this. This is how the seeds of a brand are sown.
You need more and more of this to achieve big and lasting success in your career or profession.
You want your batchmates to be your ambassadors.
You want your employees or co-workers to be your ambassadors.
You want your clients to be your ambassadors.
I had an epiphany a few years back. I realized that how successful we are in life is often the result of how many people want us to be successful.
If 100 people in the world want you to be successful, your chance of success is quite high. Those people will contribute in small ways over time to an incredible success story.
What if there were 1000 people who wanted you to be successful? Won’t that be amazing? How big will success be in that case?
We all need supporters, ambassadors, and campaigners who genuinely care about our cause. In LawSikho, for example, the biggest reason we have a continuous flow of students month on month is that we have many supporters and ambassadors.
We have law firm partners, associates and successful litigators who help us to make amazing courses. They share knowledge and resources with us. They teach us. They help our students to get placed. They tell us to watch out for problems that they know are coming up.
We have students who benefited from our work and then tell their friends and peers. They ask their organizations to collaborate with us or buy our courses. They invite us to their college to give talks. They share their success stories with us to strengthen our marketing.
We have supporters who never took any courses from us but still promote us in their circles. They say good things about us that help to strengthen our brand.
What about you? What are you doing? Is it worth supporting and talking about? Who could be your ambassadors?
Tell me. I am all ears. Trust me, if you take 5 mins to think and write this down, and share it with me, you will be glad for many years to come.
In our Legal Practice Management Course, we teach you some methods about how to find supporters and ambassadors for your law practice. We show you the habits you need to create to build a lasting brand.
Here are some other courses coming up in which you can enroll right now and start studying:
Diploma
Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution
Diploma in M&A, Institutional Finance and Investment Laws (PE and VC transactions)
Diploma in Entrepreneurship Administration and Business Laws
Executive Certificate Courses
Certificate Course in Advanced Corporate Taxation
Certificate Course in Insolvency and Bankruptcy Code
Certificate Course in Advanced Civil Litigation: Practice, Procedure and Drafting
Certificate Course in Legal Practice Development and Management
Certificate Course in Securities Laws, Insider Trading and SEBI Litigation
Certificate Course in Media and Entertainment Law: Contracts, Licensing and Regulations
