This article has been published by Rachit Garg.
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The world of digital marketing is constantly evolving. A highly effective trend today might not work in the long run. Moreover, there is only so much that a human mind can track. It is why every internet marketing specialist should have a few tools at their disposal to keep their campaigns successful by adapting to new changes. Automation is one of the golden concepts that marketers should embrace!
Yet, the number of options can be overwhelming, especially for newbies who lack a technical background. Surprisingly, that is not a monumental challenge to overcome. Throughout this piece, you’ll get to know everything there is to equip yourself with for digital marketing.
Which marketing tools do you need?
In recent years, digital marketing has gone way ahead of simply researching keywords and publishing flashy campaigns online. You can use tools to fulfill various purposes, making your marketing strategies much more effective than ever before.
Planning and scheduling software
In the case of internet marketing, time is always of the essence. It is the paramount resource you have, so planning and scheduling software demand special attention. It should offer more than just accurate campaign scheduling. You should be able to share dashboards with non-members without creating additional accounts or providing them access to sensitive information.
Email marketing tools
Most people think social media and virtual reality are the upcoming big things. Email marketing tools help generate quality leads at a low cost. It would help if you preferred tools that offer a high degree of personalization for email marketing while complying with GDPR and CASL regulations.
Mailchimp is a popular application that organizes email campaigns for thousands of users. You can also glance at more AI-driven options like WebEngage and Sendinblue.
Marketing automation tools
Speaking of AI-driven tools, it is the next best thing after a human marketing assistant. Today’s neural networks have advanced way past beating the best chess players in history. Automation tools can lighten your load by adjusting your marketing campaigns on the fly with minimal or no input. Most of them are available with a free trial to let you pick the one that works best for you. There are also recommended techniques for building an AI-powered marketing strategies.Â
Omnisend and LeadsRabbit are a couple of excellent picks for marketing automation.
Digital asset management utilities
Often you might be conducting multiple campaigns over various platforms. To avoid confusion, you can utilize a few digital asset management solutions to keep track of your progress.
Software like BrandMaker can let you know which digital assets (photos, videos, games, etc.) are performing the best. It can also help you manage the leads from each campaign without sorting the approval stages.
Virtual Private Network services
There might be instances where you need to plan marketing campaigns for an entirely different region of the world. You can download VPN (Virtual Private Network) services to optimize your strategy’s effectiveness before you deploy it for real. It can help you with geolocation and secure your data if you decide to share sensitive information.
Thus, a VPN will help you discover your potential competitors in certain areas. You can check out what your marketing strategy will have to stand against.
Research and analysis assistants
Studying market trends and researching intent is a feat that can take you days to perform manually. It is what makes digital research and analysis tools so invaluable for internet marketing specialists.
You can also use software like Amplitude to centralize all your product and customer data into valuable reports. You can then figure out the wrinkles in your campaign and improve the quality of your leads.
Customer communication channels
Keeping a solid relationship with your customers is the key to a successful business venture. It can be hard to call each one or request feedback after every delivery. Yet, you can rely on tools like Salesforce to understand your customers’ behavior. You can also use tools like Referrizer to conduct referral and loyalty programs at a nominal expense.
What should your marketing tools include?
It might take you months to catalog all the marketing tools available out there. Nevertheless, there are some criteria that you can use as a filter to select the one that suits your purpose.
User Interface (UI)
Ensure that the tools you select have a user-friendly interface. It should grant you absolute control over the foreground and background of your marketing campaign.
Ease of use
Go for software that has a slight learning curve for beginners. It doesn’t matter whether you are a beginner or a veteran. The tools you use should not give you much trouble adapting to them.
Compatibility
Always keep the tools that are compatible with most operating systems. If you have an application that runs on Linux, it might be challenging to communicate specifications to someone with a Windows 10 PC.
Bottomline
To conclude, there is a tool for every single marketing need. If you know how to apply just the right combination, you can make the most of your skills and budget within a tight schedule. It also pays to use the information you have creatively rather than following popular trends.
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