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Reverse mergers : regulatory challenges and investor protection

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This article has been written by Rolin Fernandes pursuing a Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution from LawSikho.

This  article has been edited and published by Shashwat Kaushik.

Introduction

The concept of companies was first introduced in the 17th Century and founded the backbone of the nation’s economy. Companies have also lent a hand towards innovation. It was evident that the larger companies were always the ones that dominated the markets and influenced the buying capacity of the general public. Thus, through mergers, smaller companies would join the ideation process, utilising the resources and influence of the larger company to sustain and pursue their vision. Mergers would also help other companies enter the realm of the industry. 

Meaning of merger

A merger is a financial deal between two companies where they come together to form a new company. The primary purpose of a merger is for companies to increase their size in terms of market share or for companies to penetrate a new market.  The companies that are participating in a merger are approximately the same size when it comes to the number of employees, consumers and operational costs. 

Merger of equals

The principle is based on the concept that companies that merge are almost identical in size. The sole purpose of this combination of companies is to increase their market share, reduce competition and create synergy. More often than not, these kinds of mergers also fuel expansion into new markets. Citibank and Travellers are classic examples of the merger of equals. 

Meaning of reverse merger

There are various ways, other than an initial public offering,  through which a company can go public. A reverse merger is an alternative to an IPO through which privately held stocks are made publicly available. Moreover, the process of making the stock of a company public through an IPO is more time-consuming and can take up to a year before the actual listing on the stock exchange. Whereas, the process of reverse mergers is less time-consuming and a swifter process of going public. 

Process of reverse merger

The first step towards a reverse merger is for a private company to purchase 51% of shares in a publicly listed company. These public companies act as shell companies for the private company. The shares of the private company are then swapped for the publicly held shares of the public company. There is no capital raised during this process, but the time taken is less than a traditional IPO to get listed on the stock exchange. 

Examples of reverse merger

  • Idea Cellular and Spice Communications (2008): This was one of the most notable reverse mergers in India. Idea Cellular, a leading telecom operator, acquired Spice Communications, a smaller telecom player, in a $2.5 billion deal. The merger resulted in the creation of Idea Cellular Limited, which became the third-largest telecom operator in India at that time.
  • Bharti Airtel and Zain Telecom (2010): Bharti Airtel, India’s largest telecom operator, acquired Zain Telecom’s Indian operations in a $10.7 billion deal. The merger helped Bharti Airtel consolidate its position as the leading telecom player in India.
  • Aditya Birla Group and Idea Cellular (2018): The Aditya Birla Group, a leading conglomerate in India, acquired Idea Cellular in a $11.3 billion deal. The merger created India’s largest telecom operator, with over 400 million subscribers.
  • Tata Motors and Jaguar Land Rover (2008): Tata Motors, a leading automobile manufacturer in India, acquired Jaguar Land Rover, a British luxury car manufacturer, from Ford Motor Company for $2.3 billion. The merger helped Tata Motors enter the global luxury car market and become a leading player in the automotive industry.
  • Vedanta Resources and Cairn India (2011): Vedanta Resources, a leading mining company, acquired Cairn India, an Indian oil and gas company, in a $9.6 billion deal. The merger helped Vedanta Resources expand its presence in the oil and gas sector and become a leading player in the natural resources industry.
  • Reliance Industries and Infotel Broadband (2013): Reliance Industries, a leading conglomerate in India, acquired Infotel Broadband, a telecom infrastructure provider, in a $1.3 billion deal. The merger helped Reliance Industries enter the telecom sector and become a leading player in the Indian telecom industry.
  • Bharti Airtel and Telenor India (2017): Bharti Airtel, India’s largest telecom operator, acquired Telenor India, a smaller telecom player, in a $400 million deal. The merger helped Bharti Airtel strengthen its position in the Indian telecom industry.
  • In 1994, Godrej Soaps which is in the manufacturing business of soaps, did a reverse merger with their loss-making subsidiary, Gujarat Godrej Innovative Chemical and named it Godrej Soaps Ltd. 

These are just a few examples of reverse mergers that have occurred in India. Reverse mergers can be a strategic tool for companies to expand their operations, enter new markets, or consolidate their market position.

Regulatory challenges of reverse mergers

Income Tax Act

Section 72A of the Income Tax Act permits the merger of a sick company with a financially resourceful company by inculcating tax incentives for such a merger. It is important to determine the losses of the company purely from the business proceeds and not from the capital gains or assets held by the sick company. 

Companies Act

The Companies Act does not restrict mergers in any manner but it does enforce some regulatory restrictions that need to be followed by the companies when indulging in a reverse merger or a backdoor IPO. Section 232 of the Companies Act, 2013 prevents a private company from gaining the benefit of a public company through the process of a backdoor IPO. These companies do not automatically gain such benefits. They need to get approval from the court and the securities board. 

SEBI

The notification dated 4th February 2013 clearly stated that all companies undergoing mergers would be required to get mandatory approvals from SEBI. Thus, it is safe to say that the concept of reverse mergers is not prohibited but strictly regulated by the Companies Act and SEBI, respectively. 

Bihari Mills Case

The Gujarat High Court laid down the tests and parameters for considering a reverse merger:

  1. If the assets of the holding company exceed the assets of the subsidiary company.
  2. If the net profit of the holding company exceeds the net profit of the subsidiary company.
  3. If the consideration offered by the subsidiary company exceeds the value of the net asset of the holding company.
  4. If the equity share capital to be issued by the subsidiary company as consideration for the acquisition exceeds the amount of the equity capital of the subsidiary company in issue before the acquisition.
  5. If the issue of shares in a subsidiary company would result in a change in control of the subsidiary company through the introduction of a minority holder.

India bulls Financial Services Pvt Ltd with India bulls Housing Finance Ltd.

The company sets its business around mortgages and the promoters of Indiabulls Financial Service invested Rs 451 crore of capital in the company in the form of warrants convertible into equity of Rs 218 each. India Bull Finance Service Ltd. allotted one share of Indiabulls Housing Finance for every share of the parent company currently held by its shareholders, subject to regulatory requirements.

Investor protection in reverse merger

The companies go public and release their shares to the general public to raise capital that is sourced from people’s income. People usually invest a percentage of their hard-earned income. People must be made aware of the usage of their income. In the case of a reverse merger, investor protection is low due to the lack of statutory provisions regulating the process. 

Shell companies

The primary concern when it comes to investor protection is the lack of transparency in the financials and business of shell companies due to their minimal operating history. This lack of adequate information makes it a challenge for investors to evaluate the prospects of these shell companies. There is a lack of informed risks and higher potential losses. 

Inadequate information

During a reverse merger, the level of due diligence that takes place is not adequate and the level of scrutiny is not the same as that of a traditional initial public offering. This can leave investors open and uninformed about the risks that could be incurred.

Insider trading

Reverse mergers involving shell companies lack the level of scrutiny and regulatory provisions that encourage insider trading due to the lack of knowledge and information that is available to the general public. This also encourages insider trading to some extent because of the lack of statutory regulations. The nature of a transaction can create a wide array of opportunities for irregularities that could be used for insider trading. The members of the company could have information that is not disclosed to the general public and is vital to deciding the future of the company. This kind of information could be used for insider trading. 

Uncertainty and market manipulation

The entire process of uncertainty and lack of clarity in the merger leaves discrepancies in the future performance of the merged combination of the companies. This leaves investors in the dark when it comes to the future performance of the combined entity. This uncertainty can be used to manipulate the market, causing an inflation in the stock prices of these shell companies, creating a false sense of valuation for these stocks before the merger and selling their shares at high prices, causing significant losses to other investors. 

Lack of regulatory compliances

Reverse mergers, which involve companies from different jurisdictions, tend to raise regulatory compliance and governance concerns. These differences tend to create difficulty in complying and maintaining transparency and accountability. Weak compliances and regulatory systems lead to weak and irregular financials.

Cases relating to investor protection arising out of reverse mergers

Satyam Computer Services – Maytas Properties Reverse Merger

In 2008, Satyam Computer Services, a leading Indian IT company, attempted to execute a reverse merger with Maytas Properties and Maytas Infrastructure, two real estate companies founded by the family members of Satyam’s founder. The proposed merger drew intense criticism from investors and the corporate community due to concerns over corporate governance and transparency.

Regulatory challenges and investor protection issues

Lack of arm’s length transaction

The proposed reverse merger was viewed as an attempt by Satyam’s management to transfer company funds to the family-owned entities without adequate justification, potentially harming minority shareholders’ interests.

Inadequate disclosures

The merger proposal had inadequate information about Maytas Properties and Infrastructure, causing discrepancies about the valuation and financial health of the target companies.

Market manipulation suspicions

Investors suspected insider trading and market manipulation as the share prices of the family-owned entities significantly surged before the merger announcement, leading to concerns about unfair advantages for insiders.

Regulatory reforms to enhance investor protection in reverse mergers

Regulatory reforms play a crucial role in enhancing investor protection in reverse mergers. These reforms aim to address potential risks and ensure fair and transparent transactions.

  1. Enhanced disclosure requirements:
    • Expanded disclosure regulations require companies involved in a reverse merger to provide detailed information about the transaction, including the financial condition, management structure, and potential conflicts of interest.
    • Investors can make informed decisions based on comprehensive and accurate information.
  2. Stricter due diligence:
    • Regulatory reforms mandate thorough due diligence processes by both companies involved in a reverse merger.
    • Independent experts evaluate the financial health, legal compliance, and business prospects of each company.
    • This helps identify potential red flags and mitigate risks for investors.
  3. Regulatory approval:
    • Certain jurisdictions require regulatory approval before a reverse merger can proceed.
    • Regulators assess the fairness of the transaction, ensuring that minority shareholders’ interests are protected.
    • Approval processes provide an additional layer of oversight and protection.
  4. Independent valuation:
    • Reforms emphasise independent valuation of the companies involved in a reverse merger.
    • Qualified professionals perform valuations to determine the fair exchange ratio of shares.
    • Independent valuations help prevent potential undervaluation or overvaluation, safeguarding investor interests.
  5. Minority shareholder rights:
    • Regulatory reforms focus on protecting the rights of minority shareholders in reverse mergers.
    • Shareholders are entitled to receive adequate consideration for their shares, including cash, stock, or a combination of both.
    • Reforms ensure that minority shareholders are treated fairly and their interests are considered.
  6. Cooling-off periods:
    • Some jurisdictions enforce cooling-off periods between the announcement of a reverse merger and the shareholder vote.
    • This period allows investors to review the transaction details, seek professional advice, and make informed decisions.
    • Cooling-off periods prevent hasty or pressured decisions that could disadvantage investors.
  7. Scrutiny of related-party transactions:
    • Regulatory reforms pay special attention to related-party transactions in reverse mergers.
    • Related parties include individuals or entities with close ties to the companies involved.
    • Scrutiny of related-party transactions helps prevent conflicts of interest and ensures fair treatment of all shareholders.
  8. Post-merger compliance:
    • Reforms extend beyond the initial reverse merger transaction.
    • Companies are subject to ongoing compliance requirements, including regular financial reporting and adherence to corporate governance standards.
    • Post-merger compliance ensures continued protection for investors and maintains market integrity.
  9. Investor education:
    • Regulatory bodies and financial institutions play a role in educating investors about reverse mergers.
    • Educational materials, webinars, and seminars help investors understand the risks and benefits associated with reverse mergers.
    • Informed investors are better equipped to make sound investment decisions.

Regulatory reforms for reverse mergers seek to strike a balance between facilitating capital-raising and protecting investor interests. By implementing stringent disclosure requirements, due diligence processes, and regulatory oversight, regulators aim to create a fair and transparent market environment for all participants.

Importance of corporate governance

Unlimited power in the hands of an individual could lead to undefined supremacy and advantage over other common people. Thus, corporate governance is a mandatory set of rules and regulations that need to be followed to safeguard the investor’s interest in the company. A reverse merger can cause a shift in the management and board, which may no longer align with the interests of the investors and a rigid corporate governance practice can safeguard and protect the trust of the investors in the company. Good corporate governance will ensure transparency between the companies and the investors, which is usually absent in the case of a reverse merger. This practice would ensure that the investors are protected at all times during the process of the merger. Practising good corporate governance through implementing good ethical conduct and integrity will help foster investor confidence. 

Good corporate governance practices

The companies and regulatory authorities should focus on investor education, which will help these investors achieve a sense of financial literacy and gain knowledge about reverse mergers and the risks that are associated with such kinds of mergers. There should be periodic and regular audits of these companies to make sure that they stick to the disclosure norms. Companies should voluntarily seek pre-approval from the regulatory authorities for reverse mergers, which would help them achieve a transparent and smoother transition between the companies.

How insider trading can occur in a reverse merger

There are a number of ways that insider trading can occur in a reverse merger. One common method is for insiders to purchase shares of the public company before the merger is announced. This is known as “front-running” the merger. Once the merger is announced, the price of the public company’s stock typically rises, allowing the insiders to profit from their purchase.

Another method of insider trading in a reverse merger is for insiders to sell shares of the public company after the merger is announced. This is known as “shorting” the merger. Insiders who short the merger are betting that the price of the public company’s stock will fall after the merger. If their bet is correct, they will profit from the decline in the stock price.

The risks of insider trading

Insider trading is a serious crime that can carry significant penalties. In the United States, insider trading is punishable by up to 20 years in prison and fines of up to $5 million and in India a fine is imposed which may not be less than Rs. 10 lakhs but may extend upto Rs. 25 crores or three times of the profit made from the insider trading, whichever is higher.

How to protect yourself from insider trading

There are a number of things that investors can do to protect themselves from insider trading. One important step is to be aware of the risks of insider trading and to be vigilant for signs of suspicious activity. Investors should also avoid trading on rumours or tips from unknown sources.

In addition, investors should be aware of the following red flags that may indicate insider trading:

  • A sudden increase in trading volume in a particular stock.
  • A significant increase in the price of a stock without any apparent news or developments.
  • Trading activity that occurs just before a major announcement, such as a merger or acquisition.

If investors suspect that insider trading may be occurring, they should report their suspicions to the Securities and Exchange Commission (SEC). The SEC is the federal agency responsible for enforcing insider trading laws.

Conclusion

Reverse mergers are a good corporate strategy for companies to gain more market share and venture into newer aspects of the market. But, while this strategy benefits the companies, it has its differences from a traditional IPO, which comes with risks to their investors, who are the general public. The concept and process of reverse mergers are not regulated by the appropriate statutory provisions of the law and, at the same time, come with lots of discrepancies, like non-transparent transactions and a lack of information to the public regarding such corporate actions, which cause danger to investors. 

References

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Remote freelance billing and invoicing : best practices for women

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This article has been written by Anju V. Kumar pursuing a Personal Branding Program for Corporate Leaders from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Freelancing for women is a great opportunity as it caters to a flexible and independent work environment, contrary to traditional jobs. Women from different walks of life, be they students, working professionals or stay at home moms, are venturing into freelance jobs given the flexibility that it offers in terms of location, time and rewards. Freelancing as a career becomes an ideal choice for any woman who wants to make professional growth without giving up on their personal freedom, as it provides immense opportunities and projects that align with specific lines of interest.

In spite of providing unlimited income growth, a survey by Paypal (as reported by Times of India) has shown that at least 61% of Indian freelancers have faced problems with clients not paying for the work that they have done at least once. A timely and effective billing process can be of utmost importance in ensuring the required cash flow.

What is billing and why is it important

Billing, as per the Cambridge Dictionary, means the process of sending people bills and asking them to pay the money owed. In the case of freelancers, the clients are being billed based on the services that are provided to them. An effective process of billing ensures that the payments are made regularly and appropriately. It thus becomes important for the freelancers to keep them going and fulfil them to reach their target income. Let us learn about the types of billing and how to arrive at the rates for the same in the following section.

Types of bills for freelance works

Freelancers can bill their clients in two ways:

Fixed rate

The fixed rate (flat rate) for a specific work is the amount you would charge the client for a particular type of work. It is irrespective of the number of hours you may spend on the specific job. These kinds of rates are more suitable to start with any kind of work as a beginner. Though the flat rate is irrespective of the time you would need to finish a particular job, it still needs to be calculated so as to meet the costs and expenses and attain your targeted income. In order to quote a fixed rate, you would thus need to analyse the number of hours you would have to spend on the task, the software or other administrative expenses that you would have to pay for and your profits. After calculating all these parameters, you can quote the fixed rate for a job. 

Even when you quote the same, some clients will negotiate the prices. So it becomes imperative that you also determine a lower threshold for your prices and not go below that.

Hourly rate

The hourly rate gives more flexibility to the overall billing process as it can incorporate the unforeseen and extra hours that you would put into a task. In cases of this kind of billing, tracking the number of hours you put into a task is vital. For that, you can maintain an hours tracking template of your own or make use of the many available tools for the same. The hours can include the preparation time before the actual start of the task, the extra hours that you put for research on the topic, etc. If the tracking template is managed well, then it would be easy to clarify to the client any doubts about the billable hours and increase the trustworthiness of your bill. In case of a correction or rework from your side, you may still add the hours that you have spent working on it and mention it as NO CHARGE.

Invoicing

Once you have a track record of the billable hours, you can prepare invoices for the bill and send them out to clients, irrespective of the billing type. There are a lot of invoicing templates available or you can create one for yourself.

There are a few points to remember that would help you to make promising invoices and thus help the payment process. Some points to be taken care of are:

The invoice should contain all the necessary information

You have to prepare straightforward invoices, which, at a glance, would help the client get all the information required to fulfil the payment. Your invoice should have the number of hours spent with a description, the agreed rate, extra hours put in if any, and the total amount that the client needs to pay.

Have records of all the work listed in the invoice

Make sure you attach all the records of work, hours tracking, and extra work to substantiate the items of work and billable hours mentioned in the invoice. This will ensure that the client gets clarity on the kind of work you have done and that there is very little scope for doubt. This will in turn avoid further clarification emails or calls, which can delay the payment process. Transparency in the invoice would definitely aid in speedy payments.

Invoice at regular intervals

Ensure that invoices are prepared and sent on a regular basis so as not to overload the client with a large amount to pay at a time and also for your own regular cash flow. Frequent invoices do not mean that you keep sending invoices every alternate day or weekly. For work that takes more than three months to complete, a biweekly invoicing schedule would work best. This way of invoicing would help to understand whether the client is a genuine one and if they will eventually pay you after the work gets done. If you wait to send the invoice at the end of three months and if the bill amount is high, it can intimidate the client. On the other hand, if the client is not trustworthy, then it could incur a huge loss to you.

Make professional invoices

In order to ensure timely payments, make use of invoice formats that are professional, have all details of work in legible and attractive font and have important information in bold, like amount payable, no charge works, etc. You can make use of invoicing tools, which can help you with the task of making a digitally attractive invoice.

Mention payment mode

You can also mention the different payment modes that you accept and be flexible to accept the client’s preferred payment method. 

Tips to ensure payments

As a freelancer, you may encounter clients who are often forgetful or defaulting. There are a few tips that can help you get payments but they cannot be guaranteed every time. Here are a few things that you can keep in mind:

Make payment easy for clients

In the invoice, you can list out quite a few payment methods that you would be accepting. You can also mention that you are open to other modes of payment that might be preferred by the client. This will thus encourage the client to make your payment as soon as they receive the invoice.

Send invoices at regular intervals

Sending invoices at regular intervals will help the clients plan for the payment as well. Invoices spaced at regular time intervals will help you understand the trustworthiness of the client and prevent huge losses at the end. 

Offer discounts for timely payment

You can mention discounts for timely payment within a stipulated time period and also penalties for late payment beyond a certain date. 

Request for adhoc payment

For certain types of works that require the use of certain interfaces or software to start with, you can always request advance payments. This is also a way to find out whether the client is genuinely interested in getting the work done with you.

Be confident with the payment request

Whenever you have to approach the client with a payment request, be confident and firm. This will help your request to be taken seriously by the client and not rejected. Whenever there is scope for any extra work other than what was agreed upon, an additional payment request for the extra work can be sent to the client, citing the implications.

Maintain a healthy relationship with client

The communications made to the client have to be straightforward and friendly at the same time. Before starting with the payment request, you can always check whether they are happy with the work that you have provided them. A healthy relationship with the clients will ensure that you are considered for future work and result in long term collaboration.

Send reminders for late payment

It is completely alright to send reminders for payments not made on time. The reminders have to be friendly and not intimidating. You can mention the impacts of late payments on your cash flow. You can also send a reminder well ahead of the penalty clause, apprising them about the late payment fees that would kick in beyond a certain date. This will mostly put pressure on the client to make the payment before the penalty starts. 

Documentation

Documentation of every request and communication made with the client is of utmost importance. Any communication with regards to extra work or an additional rate that has been agreed upon or requested will help with clarification at the time of invoice submission.

Make a call

If all the reminders through emails are unanswered, you can make a call to the client. Start by introducing yourself and asking for the payments, assuming that they have missed your email reminders, as there are always chances that your email might have missed their attention.

Conclusion

Freelance work seems to be the new way forward for many women who had to quit their regular jobs or who are stuck in their current jobs for many reasons. It has paved the way for a more independent and flexible work environment across the globe. With the advent of digital technology, women are feeling empowered and can work from any location at any point in time. 

While the prospects of remote working are numerous, it is equally important for women to focus on their targeted income and financial independence. An effective and regular billing structure plays a great role in ensuring the same. With an impressive invoice, precise information about the work and hours spent on it, a positive relationship with the client and friendly/timely reminders, you can always increase your chances of getting paid appropriately and timely.

References

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Ramesh Kumar vs. State of Chhattisgarh (2001)

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This article is written by Advocate Devshree Dangi. This article is a case summary of a landmark judgement of the Supreme Court in the matter of Ramesh Kumar v. State of Chhattisgarh (2001). It talks about the principles laid down in this case by the Supreme Court regarding the abetment of suicide and cruelty towards married women. This article also analyses the findings and observations of the Supreme Court and their implications for various subsequent cases.

Table of Contents

Introduction

The present article discusses the importance of appropriately analysing the facts and evidence, especially in criminal cases. This case, Ramesh Kumar v. State of Chhattisgarh (2001), involved a complex legal matter that revolved around the tragic death of the victim by suicide within one year of her marriage to the accused appellant. The accused appellant was convicted under Sections 306 and 498A of the Indian Penal Code, 1872 (hereinafter referred to as the IPC). All the allegations were based on the offences of ‘abetment of suicide’ and ‘cruelty’ under the said Act. The Trial Court found him guilty of committing the said offences and sentenced him to punishment of rigorous imprisonment for seven years and two years for abetment of suicide and cruelty, respectively. The same was maintained and upheld by the High Court of Chhattisgarh. The accused appellant then approached the Supreme Court of India through an appeal against his conviction and sentencing.  

Details of the case

  • Name of the case: Ramesh Kumar v. State of Chhattisgarh 
  • Type of case: Criminal appeal no. 617 of 2000
  • Name of the Court: Supreme Court 
  • Bench: It was decided by the three-judge bench composed of Justice Dr. A.S. Anand, Justice R.C. Lahoti, and Justice K.G. Balakrishnan.
  • Name of the parties: Ramesh Kumar (Appellant), State of Chhattisgarh (Respondent). 
  • Important statutes and provisions: Sections 306 and 498A of the Indian Penal Code, 1872, and Section 113A of the Indian Evidence Act, 1872.
  • Date of the judgement: 17th October 2021.

Facts of Ramesh Kumar vs. State of Chhattisgarh (2001) 

The victim in this case, Seema Devi, was the wife of the petitioner. She got married on 23rd June,1986 to the petitioner. Unfortunately, within a year of their marriage, Seema ended her life by committing suicide. She poured kerosine on herself and set herself on fire. Before committing suicide, she wrote a suicide note and a letter addressed to her husband, Ramesh Kumar. In the suicide note, she mentioned an incident between her and the accused appellant that happened right before she committed suicide. She wrote that she invited her sister and her sister’s husband to their house to have food with them, but later she forgot about it. Her sister and her husband came to Seema’s house and found that nobody was there. Ramesh found her act of inviting guests and forgetting about the same devoid of etiquette and courtesy. Seema outlined in the suicide note that the accused appellant forcibly pushed her out of the house because she forgot about what she had planned with her sister. After this incident, she had to go to Brahmanpura on her own. However, the accused appellant followed her and persuaded her to return to their house. However, on returning to their home, the accused appellant had violently beaten her for hours, which kept on repeating the next morning as well.

Allegedly, it was stated as the reason for Seema committing suicide and putting herself on fire, which led to her death. Though the relatives of Seema and her neighbours had given various reasons why Seema could have committed suicide. The Trial Court found the accused appellant guilty of abetment of suicide and cruelty under the IPC and sentenced him to rigorous imprisonment for seven years for abetment of suicide under Section 306 of the IPC and two years rigorous imprisonment for inflicting cruelty under Section 498A upon her. The accused appellant moved to the High Court of Chhattisgarh and appealed against the order of the Trial Court. The High Court upheld the decision of the Trial Court. Subsequently, the present appeal was preferred before the Supreme Court as a Special Leave Petition against the conviction of the accused appellant.

Statements of the witnesses 

The findings of the Trial Court and the High Court were based on the statements of five key witnesses, who were close relatives and family friends of the victim, Seema Devi. All the statements of these witnesses highlighted the instances of tension, misunderstandings, and suspicions between Seema and the accused appellant.

Sohan Lal Sharma (PW16)

Sohan Lal Sharma was the father of Seema. He stated that the marriage of Seema with the accused appellant happened harmoniously. They wished to provide the dowry to their daughter as per their own wishes. He further said that both of them used to visit his house frequently. He pointed out that once, when he visited Seema’s house, she told him that the accused appellant complained about the quality of the items given to her in dowry. Though this statement was not accepted for two reasons, firstly, he had not disclosed this thing to the police initially, and secondly, it was contrary to his statement where he said that Seema had never shared anything about her in-laws house.  

Prabhawati Devi (PW19)

Prabhavati Devi was the mother of Seema. In her statement, she indicated the good behaviour of the accused appellant towards her. She stated that he was respectful and affectionate towards her. She also highlighted that her husband, Sohan Lal, had never complained to her about the behaviour of the accused appellant. She made it clear that the accused appellant had never demanded dowry, and if there was something which was concerned to this or about him harassing their daughter Seema, her husband would have either disclosed it to her or the police about the same. 

Atul Kumar (PW4)

Atul Kumar is the brother of Seema. He made a statement that he was told by his parents that the accused appellant was teasing her sister Seema. After his sister’s marriage to the accused appellant, Atul visited their house 15 to 20 times. But Seema had never shared anything about her being harassed by the accused appellant. In his statement, Atul also pointed out that he had seen her sister Seema tense and terrorised when he used to visit her house. During the cross-examination, Atul admitted that he and the accused appellant shared good relations. Also, his sister Seema and the accused appellant used to visit their house very often, especially on festival days, which further indicated that the movements of Seema were not restricted by the accused appellant. Seema used to stay in her parents house, and she stayed twice after her marriage to the accused appellant. 

Shalini (PW5)

Shalini is the sister of Seema. In her statement, she recounted an incident where Seema planned to invite Shalini and her husband for food, but later she forgot about the same. On the arrival of Shalini and her husband, they found nobody in Seema’s house. It leads to the accused appellant’s frustration and chastisement of Seema. Shalini had pointed out that there was marital discord between the accused appellant and Seema. The accused appellant had suspicions about Seema’s undue intimacy with her colleagues and old friends.

Dr. Ramadhar Sharma (PW6)

Dr. Ramadhar Sharma was the husband of Shalini (Seema’s sister). His statement was similar to that of his wife, Shalini. He pointed out Seema’s forgetfulness about the invitation. He also supported his wife’s statement regarding the accused appellant’s suspicions about Seema’s interactions with her colleagues and old friends.

Other witnesses 

Shashi Gupta (PW3)

She was the neighbour of the accused appellant. She witnessed the incident that occurred on the day of Seema’s death. She stated that on 16th June 19860, at about 8:30 a.m., she was buying vegetables outside her house. Suddenly, she noticed smoke coming out of the accused appellant’s house and heard cries from inside. She called her father and younger brother to help, and they forcefully opened the door and entered the house. Inside the house of the accused appellant, they witnessed a disturbing scene. They found Seema unclothed and severely burned. The accused appellant was trying to wrap her in a bedsheet, endeavouring to save her life. Shashi Gupta then directed her brother to prepare the jeep and call the driver. Then, the accused appellant, accompanied by two others, transported Seema to the hospital for urgent medical assistance. 

Issues raised 

  • The maintainability of the sentence imposed by the High Court in its judgement was challenged on the ground that the words of the accused appellant, “You are free to go wherever you want and free to do anything you wish,” amount to the abetment of suicide?
  • Whether the actions of the accused appellant amounted to the abetment of suicide?
  • Whether a person can be held guilty for the offence of abetment of suicide if there exists a reasonable doubt?
  • Whether the act of cruelty automatically results in the commission of abetment of suicide by the accused?

Arguments of the parties

Petitioner

  • The Petitioner (accused appellant) argued that he had never asked for dowry from Seema’s parents. They relied on the statements made by the key witnesses in this case, where they revealed the fact that they were never asked for dowry by the accused appellant.
  • The Petitioner argued that he had never harassed Seema. Her movements were not restricted by him, and she also used to visit her parents with him. She also stayed at her parent’s house a couple of times after their marriage. The accused appellant relied on statements made by the key witnesses in this case. 
  • The accused appellant highlighted the incident on the date of Seema’s death. He stated that while he was leaving for his office, Seema requested him to take her to her sister’s house. The accused appellant  had asked her to go by herself there and told her that she was free to go anywhere she wanted and free to do anything she wished, and he carried on getting ready for office. Later, he heard Seema’s cry from the kitchen, where he saw her ablaze, so he tried to save her and took her to the hospital with the help of his neighbours. The accused appellant argued that the statement made by him was not intended to cause Seema’s death, but in a very casual manner, he asked her to go herself to her sister’s house. The same was misinterpreted or misunderstood by Seema. 

Respondent

  • The prosecution argued that the statement of the accused appellant that “you are free to go anywhere and free to do anything you wish” was the reason why Seema committed suicide. The accused appellant abetted her to commit suicide. 
  • The prosecution relied on the witnesses, who revealed that the accused appellant had suspicions about his wife having undue intimacy with her old friends and colleagues. 
  • The prosecution highlighted the maladjustment between Seema and the accused appellant, which, according to the prosecution, was the main reason for their fight on the day of Seema’s death.
  • The prosecution pointed out Seema’s death by committing suicide within one year of her marriage to the accused appellant. They relied on Section 113A of the Indian Evidence Act, 1872. The prosecution argued that this case satisfies all the conditions outlined under this Section. Thus, the court can presume that this incident of Seema’s death is a case of abetment of suicide by the accused appellant.

Analysis of important laws dealt in the case

Section 306 of the IPC

Under the IPC, the offence of abetment of suicide aims to hold individuals accountable for their actions, which could lead another to end their own life. According to Section 306 of the IPC, if any person commits suicide, then the person responsible for abetting the commission of such suicide is liable for punishment with imprisonment up to ten years and a fine. The word ‘abetment’ used under this Section involves encouraging, instigating, or aiding someone to commit an act of suicide. This can also include giving someone directions on methods of suicide, providing the means, or creating certain circumstances that could pressurize someone to commit suicide. 

In the present case, the Supreme Court set a precedent for the subsequent cases and interpreted the contents of Section 306. The Supreme Court stated that it is crucial for the conviction of the accused under Section 306 that their actions were intended to lead to an individual’s committing suicide are proved.The Supreme Court explained that, for a conviction of an accused under Section 306 of the IPC, it must be proven that their actions were intended to, and indeed did, lead to an individual committing suicide. Evidence such as communications, witness testimonies, and the context of their relationship with the victim must be given the utmost importance. Also, the appropriate analysis is crucial to determine the circumstances.

In the present case, the Supreme Court highlighted the need for differentiating the two offences: cruelty under Section 498A and abetment of suicide under Section 306. To handle such complex matters, the court should consider the differences between two offences. The commission of an offence doesn’t necessarily involve the commission of another offence. If the evidence is sufficient to prove the commission of an offence but fails to prove the other offence, the benefit of the doubt can be given to the accused appellant.

Section 498A IPC

This Section outlines the provisions for punishment for cruelty towards a married woman by her husband and his relatives. It provides a clear understanding of what constitutes cruelty. The definition of cruelty in this Section focuses on two important factors: willful conduct and harassment.

Under this Section, cruelty includes intended actions that have the potential to push a woman to commit suicide. Additionally, cruelty also includes harassment to pressure a woman or her relatives to fulfil their illegal demands, such as demands for any property or valuable security. It also includes harassing a woman or her relatives for non-fulfilment of their unlawful demands. 

The Supreme Court, in this case, highlighted that the actions of the accused appellant, including teasing Seema, ill-treating her for the mistakes that could have been forgiven, turning her out of the house, and beating her, constitute a crime of cruelty under Section 498A. However, any unlawful demand for dowry was not proven, but physical violence such as beating her and mental harassment by ill-treating her come within the meaning of cruelty under Section 498A of the IPC.

Section 107 IPC

This Section enumerates provisions for the abatement of a thing. In this Section, abetment includes three significant factors: instigation, conspiracy, and intentional aid. 

Abetment of a thing by instigation occurs when a person actively encourages another person to do a certain act. It involves motivating or influencing someone’s decision to engage in unlawful behaviour. Abetment through conspiracy means engaging with one or more persons in organising the commission of a crime. Lastly, abetment through intentional aid occurs when a person intentionally facilitates or supports the commission of a crime by another person.

In the present case, the Supreme Court interpreted the term ‘instigation’ and opined that the accused appellant  had not instigated the victim to commit suicide and acquitted him of the charges of abetment of suicide as enumerated under Section 306 of the IPC. 

Section 113A of the Indian Evidence Act, 1872

This Section outlines provisions for the Court to presume the abetment of suicide by a married woman. This provision mandates two significant conditions: the victim has committed suicide within seven years of her marriage, and she was inflicted with cruelty by her husband or his relatives. 

For the court to presume the suicide of the victim as abetted by her husband or his relatives, there should be an appropriate analysis of the circumstances and facts. Even if the cruelty is proved and there exists a reasonable doubt that the accused appellant may have abetted the victim to commit suicide, the court should consider every single detail of the case. However, this Section empowers the courts to presume the suicide of a married woman as abetted by her husband or his relatives if the given conditions are satisfied. But at the same time, it is up to the court to decide whether the presumption is appropriate or not. The courts are not bound to presume the same, even if the given conditions are satisfied. 

In the present case, the Supreme Court delivered the judgement based on the circumstances, the testimony of witnesses, and the evidence adduced and denied the implication of this Section. 

Judgement in Ramesh Kumar vs. State of Chhattisgarh (2001)

The Supreme Court, after carefully analysing the case, found that the Trial Court and the High Court were erroneous in confirming the conviction of the accused appellant under Section 306 of the IPC. The Supreme Court explained that Seema was disappointed, frustrated, and depressed, and such feelings led her to think that she didn’t deserve to be with the accused appellant. The accused appellant may have told Seema that she is free to go anywhere she wants, which she misinterpreted as being freed from her marriage with the accused appellant. The Supreme Court stressed that this doesn’t mean that the accused appellant made her free to end her life by committing suicide. Both the Trial Court and the High Court misinterpreted the same.  

The Supreme Court interpreted the word ‘instigation’ under Section 107 of the IPC. The Supreme Court explained that instigation, from a legal perspective, includes goading, urging forward, provoking, inciting, or encouraging someone to perform “an act”. It doesn’t necessarily require any specific words or intentions that directly suggest the consequences. There must be a rational possibility that such words or actions could incite an act. In the present case, the accused appellant did not create circumstances, and his behaviour, actions, or commissions were not likely to make Seema feel compelled or left with no choice but to commit suicide. The Supreme Court emphasised that words spoken out of anger or emotion without knowing or intending the consequences can’t be said to be instigation.

The Supreme Court held that based on the evidence adduced and the dying declaration of Seema, the accused appellant hadn’t committed the offence under Section 306 of the IPC. There’s no evidence available that can prove that the accused appellant abetted Seema to commit suicide. The Supreme Court denied the presumption under Section 113A of the Indian Evidence Act, 1872, and acquitted the accused appellant of the charges under Section 306 of the IPC. The conviction of the accused appellant under Section 498A was maintained by the Supreme Court. 

Rationale behind this judgement

The Supreme Court explained that Section 498A and Section 306 represent distinct offences under the IPC. Subjecting a woman to cruelty constitutes a criminal offense under Section 498A, and in certain cases, if the extent of such cruelty leads to suicide, it may amount to abetment of suicide under Section 306. But it is not always necessary to imply that a person is guilty under Section 306, followed by an act of cruelty. The circumstances must be considered while implying that a person is guilty of committing an offence of abetment of suicide based on the same evidence of them committing the offense of cruelty. 

The Supreme Court relied on two pieces of evidence, one being the dying declaration of Seema and the other being the letter adduced as evidence by the friend of Seema’s father. In both the writings of the deceased, there was no solid proof of the accused appellant having been demanding dowry, nor had he harassed Seema. The only truth revealed out of all the evidence on record was the maladjustment between the accused appellant and Seema and their mutual understanding. The Supreme Court denied the presumption of abetment of suicide under Section 113A for two main reasons; Firstly, such presumption is not mandatory; secondly, all the evidence was not sufficient to prove the accused appellant was guilty of abetment of suicide. The key witnesses in this case, upon cross-examination, revealed that Seema was neither harassed nor restricted by the accused appellant. The only reason found behind this unfortunate incident was their quarrel and certain misunderstandings and misinterpretations among the accused appellant and Seema. And according to the Supreme Court, this reason alone is insufficient to prove the accused appellant guilty of commiting abetment of suicide. 

Case referred in the present appeal

The Supreme Court referred the following case to it’s judgement: 

State of West Bengal v. Orilal Jaiswal and Another (1993)

In this case, the Court highlighted the need to assess the facts and circumstances of each case to determine the impact of their act of cruelty and the behaviour of the victim. The Court shall consider that the petulance, discord, or differences caused to the victim in their domestic life are common and typical in the society to which they belonged. And if yes, these factors are not sufficient to establish the offence of abetment of suicide. 

Facts

In this case, the victim, Usha Jaiswal, committed suicide within one year of her marriage with the accused, No. 1 Orilal Jaiswal. It was alleged that their marriage was arranged with certain dowry demands by accused No. 1 and his family. Their demands were duly fulfilled by the victim’s family at the time of their marriage. Soon after their marriage, the victim’s father-in-law passed away, and after some time, she conceived but underwent an abortion. Both accused Nos. 1 and 2 (her mother-in-law) caused severe mental anguish by accusing her of being unlucky for their family. Also, accused No. 1 used to physically assault the victim. On the day of her suicide, accused No. 1 shared an incident of a quarrel with the victim with her mother and asked her to come and sort this matter out. But unfortunately, the victim died. The victim’s mother made a statement to the police about the systematic abuse and mistreatment suffered by the victim. Both accused Nos. 1 and 2 were held guilty of committing offences under Sections 306 and 498A read with Section 34 of the Indian Penal Court by the Session Court. This judgement was challenged before the High Court, where the Court set aside the conviction of both the accused under Section 306 and 498A read with Section 34 of the IPC. The same was challenged before the Supreme Court. 

Issue

The main issue revolved around the acquittal of both the accused by the High Court from their conviction under Section 306 and 498A read with Section 34 of the IPC. 

Judgement

The Supreme Court held that, based upon the evidence adduced, the offence under Section 498A was clearly established against both the accused. Thus, the Supreme Court convicted both the accused No. 1 and 2 under Section 498A of the IPC and sentenced them to rigorous imprisonment for three years for accused No.1 and two years for accused No. 2, respectively (the punishment was reduced by a year for accused No. 2 considering her age). Regarding their conviction under Section 306 read with Section 34 of the IPC, the Supreme Court held that the evidence adduced was not sufficient to prove their conviction under said Section, and they were given the benefit of doubt; hence, they were acquitted of charges under Section 306 read with Section 34 of the IPC.

Analysis of the case

This case presents various significant aspects that require careful and appropriate consideration and analysis. This case underscores the need to understand the difference between the abetment of suicide and cruelty. In this case, a situation occurred where, allegedly, the act of the accused appellant was the reason behind the victim’s suicide. The decision of the Supreme Court highlights that even if the evidence is sufficient to prove cruelty, the instigation to commit suicide still needs a higher standard of proof. 

In such cases, the court should focus on the intentions and direct role of the accused appellant in causing the victim’s suicide. Further, this judgement gives a clear interpretation of ‘instigation’, especially within the context of the abetment of suicide. The Court made it very clear that mere expression of frustration or anger, even if it is misunderstood by the victim, doesn’t amount to instigation if there is no sufficient and clear intention to induce suicide. 

Moreover, a thorough evaluation of all the evidence, including witness statements, is crucial to determine the circumstances of the case. In the context of the present case, the Supreme Court scrutinised the testimony of the witnesses and the circumstances surrounding Seema’s suicide to reach a reasonable conclusion. 

As far as the offense of abetment of suicide was concerned, the Supreme Court highlighted the significance of distinguishing between the elements of cruelty under Section 498A and abetment under Section 306 of the IPC leading to suicide within marital relationships. The abetment of suicide is a crime of a serious nature and thus requires proof beyond a reasonable doubt. In the present case, the evidence, including the statements of the witnesses, was not indicative of the intention of the accused appellant to induce the victim to commit suicide. Thus, the accused appellant was given the benefit of the doubt and acquitted of the charges under Section 306 of the IPC. 

Impact of this case in other subsequent cases

This judgement on the abetment of suicide and its connection with cruelty has had a profound impact on the development of jurisprudence in various subsequent cases. This case laid down various important principles regarding the offense of abetment of suicide and cruelty towards married women. Also, for the interpretation of various legal terms under the IPC and Indian Evidence Act, 1872. This case was followed and acted as a legal precedent for various subsequent cases: 

Radhey Shyam v. State of Uttar Pradesh (2019)

In this case, the Supreme Court discussed the term ‘instigation’ under Section 107 of the IPC. The Court relied on the observations made concerning the instigation in the present case. The Court stated that for an action to qualify as an instigation, there must be a reasonable certainty of inciting the desired consequences. It ruled out that mere expressions of anger or emotion are not sufficient to imply instigation. 

Satish Chander Ahuja v. Sneha Ahuja (2020)

In this case, the Supreme Court relied on the principles laid down in Ramesh Kumar v. State of Chhattisgarh regarding the evidentiary value of dying declarations and their exculpatory effect. The Court reiterated that a dying declaration exonerating the accused should be given due weight unless material evidence indicates that the deceased was trying to conceal the truth.

Shamim Bano v. State of Uttar Pradesh (2020)

In this case, the Supreme Court applied the principles laid down in the present case regarding Section 113A of the Indian Evidence Act, 1872. The Court stated that the presumption of abetment of suicide under Section 113A is discretionary, and the other circumstances of the case must be considered while applying such laws.  

State Govt. of NCT of Delhi v. Hanuman Singh Bisht & Anr (2023)

The Supreme Court, in this case, referred to the present case and focused on its own interpretation regarding instigation. The Court set aside the conviction of the accused as the essential ingredients required to establish the offence under Section 306 of the IPC were not proven beyond a reasonable doubt.

Nisha Saket v. the State of Madhya Pradesh (2024)

In this case, the Supreme Court relied on the principle outlined in the present case regarding the interpretation of ‘instigation’.The Supreme Court highlighted that a simple expression of something in a moment of anger or emotion lacking the intent to provoke the consequences of suicide doesn’t amount to instigation for the abetment of suicide.

Conclusion 

This case sets a precedent for strict evidentiary standards for determining the direct link between the alleged acts and their outcomes. The Court in the present case focused on three important things: firstly, the understanding of what constitutes instigation, for which the Court interpreted the term instigation and highlighted that there was no such act that could be said to commit instigation by the accused appellant; secondly, there were evidences to prove cruelty, but they were not sufficient to prove the abetment of suicide by the accused appellant; and lastly, the Supreme Court highlighted that there should be proof beyond reasonable doubt to imply such a serious offence on the accused appellant. This decision by the Supreme Court sets directions for similar cases in the future. There should be a careful analysis of the circumstances and evidence to ensure justice. 

Frequently Asked Questions (FAQs)

What is the difference between ordinary marital discord and instances that may constitute cruelty under Section 498A?

There is a clear definition of the offence of cruelty under Section 498A of the IPC. Under Section 498A, there are two things: firstly, if there is any willful act by the husband or his relatives that drives a woman to commit suicide, or if their act causes her grave injury or danger to her life, limb, or health, whether mental or physical. Secondly, if it involves harassment of women, coercing her or any person related to her to meet unlawful demands, or harassing her or any person related to her for not fulfilling such demands, then such acts amount to cruelty. Now, an ordinary marital discord between a married couple that is common in society is not necessarily cruelty unless it is causing the aforementioned acts by the husband or his relatives.  

If a case involves allegations of marital discord and suicide, what kind of evidence is required to prove the offence of abetment of suicide under Section 306 of the IPC?

  • The present judgement highlighted the need to understand the circumstances of such cases. If the court finds that there exists proof beyond reasonable doubt as determined on the basis of all the evidence and witnesses, the offence of abetment of suicide can be implied. 
  • But at the same time, if it seems to the Court that the instigation as to the abetment of suicide was not done and there’s no such intention to induce the same, then the allegation made despite the reasonable doubt cannot be held guilty of abetment of suicide under Section 306 of the IPC. 
  • So there must be solid evidence to prove the intention of the accused appellant to commit abetment of suicide. 

Does the statement made out of anger or frustration during an argument between a married couple amount to the instigation of suicide?

The Supreme Court interpreted the term instigation as goading, urging forward, provoking, inciting, or encouraging to perform “an act,” which doesn’t necessarily require any specific words or intentions that directly suggest the consequences. Such statements cannot necessarily constitute instigation. Simply put, different cases may have different circumstances, and a thorough examination of the evidence and the facts is crucial to determine the intentions of the accused appellant. 

If a married woman commits suicide within a year of her marriage, what factors must be considered to determine the applicability of charges under Section 306 IPC? 

  • Section 113A of the Indian Evidence Act, 1872, provides for presumption as to the abetment of suicide by a married woman. 
  • It provides two main conditions: first, the death must occur within seven years of the marriage of a married woman. Secondly, she was subjected to cruelty by her husband or any relative of her husband. If it appears to the Court that all these conditions are satisfied and the circumstances of the case are indicative of the commission of abetment of suicide by the accused appellant, then the Court may presume that the said offence was committed. 
  • However, this Section doesn’t make it compulsory for the Court to presume the abetment of suicide. The court may, based on the evidence and witnesses, determine the conviction of the accused appellant. 

How does Mens rea play a crucial role in determining the liability of an accused for the offence of abetment of suicide? 

The notion of Mens rea, or the mental state of the accused at the time of committing an offence, holds important significance. The Supreme Court in the present case interpreted the term ‘abetment of a thing”. The Supreme Court emphasized that to determine the guilt of abetment of suicide, the actions and intentions of the accused must be proven as a cause for an individual to commit suicide. Three factors are important to determine the liability of an accused under Section 306 of the IPC; intentions, knowledge, and awareness of the accused at the time of the offence. If the actions of the accused were intended for the victim to commit suicide, it must be proven to hold the accused liable for the offence of abetment of suicide.

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Changing landscape of board committees : trends for independent directors

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This article has been written by R M Vinod Kumar pursuing an Executive Certificate Course in Corporate Governance for Directors and CXOs from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Corporate governance is characterised as the framework by which organisations are coordinated and controlled. As part of this corporate culture, directors are in charge of the administration of their organisations. Indian corporate entities prior to independence and almost four decades after independence were bound by colonial guidelines.

The concept of independent directors was conceived in the United States in the mid-20th century and popularised further in the United Kingdom in the 1990s. The reforms in corporate governance were initiated by the Chamber of Indian Industries in 1996 and in 2003, SEBI constituted a committee to study the role of independent directors in India.

Why independent directors

On a wider spectrum, large corporations and listed companies are characterised by the presence of a large controlling shareholder, while the rest of the shares are distributed among a wide range of smaller shareholders. These large controlling shareholders are either the promoters or their families and can have control over the board and the management. Many of the companies have a history of having family representatives in key senior managerial roles. A shareholder imbalance was found to have been created here.

As a result of this imbalance, mega scandals have rocked the corporate world and thereby led to soul searching in policy circles around the world, resulting in a consensus that large companies must be subject to Non-Management supervision, called  non-management directors and later termed independent directors.

The independent directors are technically a part of the board of directors but are divorced from the internal workings of the management and expected to monitor the board with a sense of detachment. Having an independent director who sits in the same room as the senior managers but remains untouched by management dynamics will ensure management accountability and weed out boardroom corruption. It also brings an outside perspective to boardroom discussions.

Trends of independent directors

In the intricate landscape of corporate governance, independent directors play a prominent role. The expectations of an independent director have been evolving from being a watchdog in the boardroom to becoming a passive participant and adding value to the transformation of the company.

Independent directors have been shouldering the responsibility of upholding transparency, enforcing accountability and bringing ethical conduct to the companies. As the corporate landscape undergoes a transformation, the role of the independent director is deemed for a transition, symbolising a collective realisation that their expertise serves as a compass in steering the companies towards their transformation.

In today’s competitive world, companies have been focusing on excelling in every field and technology over their competitors by recalibrating their governance strategies. This has intensified the need for board members with excellence in governance, expertise, foresight and principled stewardship.

Independent directors are now looked upon as members with an intricate understanding of corporate laws and regulations, industry trends, market forces and global economic shifts. Their contributions extend to long term organisational success by participating in strategic planning, risk assessments, bolstering accounting controls, enhancing regulatory frameworks and ethical standards, and arising from the need to be part of various board committees.

Board committees

Board committees are generally formed to perform some expertise work, particularly to improve the board’s effectiveness and efficiency, in areas where more focused, specialised and technical discussions are required. In India, the Companies Act 2013 mandates the formation of key committees like:

  • The Audit Committee;
  • The Risk Management Committee;
  • The Nomination and Remuneration Committee;
  • The Corporate Social Responsibility Committee; and
  • The Stakeholder relationship committee.

In the United States, the US stock exchanges have mandated three core committees – the audit, compensation and nominating governance committees.

As we see corporate boards evolve in response to changes in business environments,. Accordingly, the structure and responsibilities of the board committees evolve as the board adapts to changing priorities. Boards keep adding new committees or expanding the purview of the existing key committees to deepen their focus in areas such as talent, technology, sustainability, etc., and also to meet the different phases of their business.

A brief analysis of the structure and the committees in the board of NTPC (National Thermal Power Corporation), an Indian Central Public sector undertaking, reveals that the company had formed about seventeen board committees for ease of functioning of the board and the companies business. These Committees include (i) the audit committee; (ii) the corporate social responsibility and Sustainability committee; (iii) the stakeholder relationship committee; (iv) Risk Management Committee, (v) Nomination and remuneration committee, including PRP (vi) Contracts subcommittee; (vii) Committee of functional directors for contracts (viii) Project Subcommittee; (ix) Committee for allotment and post allotment activities of NTPC’s securities; (x) Committee for Vigilance Matters; (xi) Committee for Guidance Acquisition of Power Assets; (xii) Exchange Risk Management Committee; (xiii) Committee on Management Controls; (xiv) Committee of the Board for considering proposals having financial implications beyond the provisions of the contract. (xv) Committee for supervising Legal matters (xvi) Committee of directors on fuel Management, Development, and Operation of Coal blocks (xvii) Subcommittee of the Standing Committee of the  Board regarding ensuring wholesome compliance with rules and regulations of the government of India

Changing landscape of board committees 

Corporate boards continue to enhance their board committee structure based on the changing trend of the business environment and to address oversight of talent and culture, including diversity, equity and inclusion (DEI), environmental and social matters, cyber security and digital trust.

The analysis showed that the number of S&P 500 companies with a separate technology committee increased to 12% from 9% in 2019. The key responsibilities of this committee include innovation, strategy, transformation or investment. Similarly, the standalone corporate responsibility and sustainability committee saw a rise to 11% from 7% in 2019. The key responsibilities of this committee include a primary focus on environmental, social and governance (ESG) risks and opportunities.

Another approach the boards take to strengthen oversight is to broaden the purview of the existing core committees. In the above analysis of the S&P 500 companies, the audit committee has emerged as the primary committee overseeing cybersecurity. Beyond this, more audit committees are now overseeing other non-financial risks. Notably, the environment, ESG, sustainability and climate are now other topics being taken up by the audit committee in more than 13% of the S&P 500 companies.

Similarly, the analysis showed that the compensation committee embraces oversight of talent matters, which include talent recruitment, development and retention, workspace environment and culture, health and wellness, pay equity, employee engagement and external surveys.

The clarity around corporate governance now dwells on what the investors or stakeholders of the company would want to know. Accordingly, more focus is thrown on key subjects like:

  • Environment
  • ESG
  • Sustainability
  • Political
  • Climate
  • Social responsibility
  • Technology Competence
  • Agility and crisis management
  • Shareholder activism and engagement
  • Human Capital Management

Mandatory appointment of independent directors in India

The Companies Act, 2013, introduced a number of significant changes to the corporate governance landscape in India, one of the most important of which was the mandatory appointment of independent directors. Independent directors are those who are not related to the company, its promoters, or its management in any way. They are expected to bring an objective and independent perspective to the board of directors, and to act in the best interests of the company and its shareholders.

There are a number of reasons why the mandatory appointment of independent directors is a positive development. First, it helps to improve the quality of corporate governance in India. Independent directors are more likely to be objective and independent in their decision-making, and they are less likely to be influenced by personal or political considerations. This can lead to better decision-making and improved performance for the company.

Second, the mandatory appointment of independent directors helps to protect the interests of minority shareholders. Minority shareholders are often at a disadvantage when it comes to making their voices heard in the company. Independent directors can help to ensure that the interests of minority shareholders are taken into account in the decision-making process.

Third, the mandatory appointment of independent directors helps to promote transparency and accountability in Indian companies. Independent directors are more likely to ask tough questions and to hold management accountable for its actions. This can help to prevent corruption and mismanagement, and it can also help to improve the overall performance of the company.

The mandatory appointment of independent directors is a significant step forward for corporate governance in India. It is a positive development that is likely to have a number of benefits for companies, shareholders, and the economy as a whole.

Specific examples of the benefits of mandatory appointment of independent directors

The mandatory appointment of independent directors brings several benefits to a company, including:

Enhanced corporate governance:

  • Independent directors provide an objective perspective, free from conflicts of interest, ensuring that decisions are made in the best interests of the company and its shareholders.
  • They contribute to effective boardroom dynamics, fostering robust discussions and challenging management assumptions, leading to more informed decision-making.

Improved risk management:

  • Independent directors bring diverse experiences and expertise, helping the board identify and mitigate potential risks.
  • They strengthen the company’s risk oversight function, ensuring that management has adequate risk management systems and processes in place.

Increased investor confidence:

  • The presence of independent directors signals to investors that the company is committed to transparency and accountability.
  • It enhances the credibility of the company’s financial statements and other disclosures, attracting and retaining long-term investors.

Compliance with regulations:

  • Many countries have regulations that require the appointment of independent directors.
  • Compliance with these regulations ensures that the company is operating within the legal framework and avoids potential regulatory penalties.

Better access to capital:

  • Lenders and investors are more likely to provide financing to companies with strong corporate governance practices, including the appointment of independent directors.
  • This can lead to improved access to capital and lower costs of borrowing.

Enhanced stakeholder engagement:

  • Independent directors can facilitate effective engagement with stakeholders, including shareholders, employees, customers, and suppliers.
  • They help the company build trust and credibility with its stakeholders, leading to improved relationships and long-term sustainability.
  • A study by the National Foundation for Corporate Governance (NFCG) found that companies with a higher proportion of independent directors on their boards have better financial performance.
  • A study by the Institute of Chartered Accountants of India (ICAI) found that companies with a higher proportion of independent directors are less likely to be involved in corporate scandals.
  • A study by the Securities and Exchange Board of India (SEBI) found that companies with a higher proportion of independent directors have higher levels of investor confidence.

Powers and duties of independent directors in corporate boards

Independent directors play a crucial role in corporate governance by providing objective oversight and guidance to the company’s management. Their powers and duties include:

  1. Overseeing the company’s strategic direction: Independent directors are responsible for reviewing and approving the company’s strategic plan, ensuring that it is in the best interests of all stakeholders. They provide input on major business decisions, such as mergers and acquisitions, and monitor the company’s performance against its strategic goals.
  2. Monitoring the company’s financial performance: Independent directors review the company’s financial statements and ensure that they are accurate and transparent. They also oversee the company’s internal controls and risk management policies, ensuring that the company is financially sound and compliant with all applicable laws and regulations.
  3. Assessing and managing risk: Independent directors are responsible for assessing and managing the company’s risks, including financial, operational, legal, and reputational risks. They ensure that the company has adequate risk management policies and procedures in place and that these policies are effectively implemented.
  4. Protecting the interests of minority shareholders: Independent directors represent the interests of minority shareholders, who may not have a significant voice in the company’s decision-making process. They ensure that the rights of minority shareholders are protected and that they receive fair treatment from the company’s management.
  5. Reviewing and approving major transactions: Independent directors review and approve major transactions, such as mergers, acquisitions, and divestitures. They ensure that these transactions are in the best interests of the company and its shareholders, and that they are conducted in a fair and transparent manner.
  6. Holding management accountable: Independent directors hold the company’s management accountable for its performance and conduct. They review the performance of the CEO and other senior executives, and provide feedback to the management on areas where improvement is needed. They also ensure that the company’s management is acting in accordance with ethical standards and applicable laws and regulations.
  7. Providing independent advice: Independent directors provide independent advice to the company’s management and board of directors. They offer a fresh perspective and challenge the management’s assumptions and decisions, helping to ensure that the company makes well-informed decisions.
  8. Promoting corporate social responsibility: Independent directors promote corporate social responsibility by ensuring that the company considers the interests of all stakeholders, including employees, customers, suppliers, and the community. They ensure that the company operates in a sustainable manner and that it is committed to ethical business practices.

By fulfilling these powers and duties, independent directors play a vital role in ensuring that companies are well-governed, transparent, and accountable to all stakeholders.

Conclusion

Board committees are the pillars of corporate governance. As the responsibilities of directors have become more demanding, boards have increasingly formed committees to deal with some of their more detailed work. Boards are more effective when they can delegate authority to well-run and well-functioning committees that have clarity on their roles and responsibilities. Committees play a critical role in allowing boards to meet evolving business needs and the changing environment relating to strategy, risk, talent, culture, technology and climate change. There is no fixed structure for the board committees; instead, they evolve based on the division of responsibilities and changing priorities and needs.

References

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Importance of digital marketing for Indian lawyers 

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This article is written by Nishka Kamath. It is an endeavour to enlighten lawyers, legal professionals, owners of law firms and other such legal business organisations and companies about the importance of digital marketing in India. Every aspect, ranging from SEO, content marketing, email marketing, social media marketing, online reviews and reputation management, web design and user experience, is discussed in detail. Further, the most important point in digital marketing- whether it is allowed or not, is discussed at the very beginning. Furthermore, other points like what is digital marketing, the benefits of digital marketing, why it is important for lawyers to choose digital marketing as a form of marketing, etc., have been discussed in brief. Moreover, there are some frequently asked questions (FAQs) at the very end of this article.

Table of Contents

Introduction 

In this technologically driven era, digitalisation has permeated almost every aspect of human lives and businesses and law firms and legal organisations are no alien to this concept. In this ever so quickly growing landscape, having a solid digital presence has become quite important. This can be for numerous reasons, ranging from-

  1. Brand awareness;
  2. Visibility of the websites and social media handles;
  3. Reputation management; or
  4. Overall growth of the firm.

Digital marketing has also started to become the core of business development strategy for several law firms. Furthermore, there was a survey of about 20 law firms wherein efforts were put in to access these firm’s digital efforts (including metrics like LinkedIn engagement, reviews, etc.) one must note that the top 5 firms who demonstrated exceptional digital efforts were:

  1. Khaitan & Co., 
  2. Shardul Amarchand Mangaldas, 
  3. Cyril Amarchand Mangaldas, 
  4. AZB & Partners, and 
  5. Trilegal.

If you as a lawyer, legal professional or owner of a lawyer are intrigued as to how they did this and what all metrics can you use to enhance the credibility and visibility of your website, you have landed on the perfect page! This article will discuss it all! So, let’s begin!

What is digital marketing

In simple terms, marketing of a brand with the help of the internet or web and other types of digital interactions to reach out to old clients and attract new potential clients is known as digital marketing. This term is also referred to as ‘online marketing’. Email marketing, local networks and digital advertisements are some of the instances of marketing channels. 

Digital marketing and advertisement in India for individuals in the legal domain : allowed or not

Before we begin reading about the importance of digital marketing for Indian individuals in legal domains, it is essential that one knows about the rules set by BCI (Bar Council of India) in terms of advertisements and promoting one’s legal services and law firm online.

Ban on advertisement

The ban on advertisements in India for legal professionals is a concept derived from the UK, where the legal profession is regarded to be quite a noble profession and commercialising it via promoting ads is a big no-no. Doing so is considered to be dishonourable and may also result in unfair practices.

Rules and regulations that restrict ads for individuals from the legal domain 

The Advocates Act, 1961

Section 48(1)(h) of the Advocates Act, 1961, provides BCI the authority to enact rules relating to the professional conduct and etiquette of advocates. This law provides the grounds for an advertising ban in India.

Rule 36 of BCI Rules

Rule 36 of the Bar Council of India Rules explicitly mentions that advocates are not allowed to solicit work or advertise their services in any way. It states that an advocate cannot perform the following activities:

  1. Publishing legal advertisements or endorsements in newspapers, periodicals, brochures, or other media platforms. 
  2. Solstice works through direct or indirect methods, including touting or personal canvassing.
  3. Offer legal advice through advertising or public pronouncements.

Repercussions of violating the Rules and regulations

Disciplinary actions

The BCI can initiate disciplinary actions if an advocate or lawyer is found to have violated Rule 36. The proof of such violation must be in the public domain via newspaper ads, social media posts, flyers, etc.

Punishments

Depending on how severe the offence is, the BCI can decide on one of the following punishments:

Reprimand

The BCI can issue a formal warning that highlights the misconduct and how it is crucial that rules and regulations be followed by all.

Suspending practice

The licence of the individual who has infringed upon such rules may be suspended for a specific time period, thus preventing them from taking on new clients.

Disbarment

If the offence is heinous (and only in extreme circumstances) or if there has been repeated violations or egregious misconduct, the BCI can cancel the licence of that individual permanently thereby disbarring them from practising law ever.

Case laws on advertising for individuals in the legal domain 

Madras Bar Association vs. Union Of India & Anr. (2014) AIR 2015 SC (CIVIL) 1154

In this landmark judgement, the Hon’ble Supreme Court held that the BCI has the power to regulate advertising for individuals in the legal domain. However, the Court also stated that lawyers could have a website that has basic information about their education, qualifications, areas of practice, and contact details.

V. B. Joshi vs. Union of India [Writ Petition (Civil) no. 532 of 2000]

The BCI, in 2008, through this case made amends in Rule 36 of the BCI Rules by a Resolution. In a writ petition filed by V. B. Joshi, the prohibition imposed by Rule 36 was questioned. The Rules were liberalised which allowed lawyers and legal fraternity to publicise themselves and give subtle details relating to their profession. Thus, after the amendment, legal practitioners were permitted to provide credentials like their ‘names, PQE (Post Qualification Experience), areas of expertise, personal details’ on websites.

Ram Niwas Sharma, Advocate Petitioner vs. State Of Haryana (2003) 

In this case, Punjab & Haryana High Court held that the legal profession is noble and not a trade or commerce. So, advocates must work to serve justice to clients within the legally permissible limits.

Indian Council of Legal Aid & Advice, vs. Bar Council Of India & Anr. (1995)1995 AIR 691

In this case, the Supreme Court illuminated the advertising ban that extends to soliciting work through third parties. It also highlighted the BCI’s commitment to upholding professional ethics and preventing any sort of illegal practices.

C.D. Sekkizhar vs. Secretary, Bar Council, Madras And Ors. (1966) AIR 1967 MADRAS 35

In this case, the Madras High Court made an assertion that it was improper for an advocate to endorse their work as it can cause jealousy and was not very much a suitable option when it comes to such a noble profession. 

Government Pleader vs. S.A. Pleader (1929) AIR 1929 BOMBAY 335

In this case, the Bombay High Court stated that a lawyer sending a postcard that encompasses his name, address and description will be considered to be an advertisement and the individual performing such acts would be held liable for infringing advocate’s professional code.

Exceptions to the advertisement ban rule

Since time immemorial, the general principle that advertisement for individuals in legal domain is banned in India stays in place, there have been some relaxations that talk about the evolving nature of communication, especially in this technologically driven, digital age. You may wonder, are advocates and legal professionals even allowed to advertise in India with few limitations. Well, the answer is ‘yes’. Now, let us look into some of these exceptions. 

Digital footprint

The amendment was carried out in 2008 (to Rule 36 of BCI Rules) due to a writ petition filed in the case of V. B. Joshi vs. Union of India (2000), brought about a major change in the rules relating to whether an advocate and legal professional can advertise in India or not. Before such an amendment, almost all forms of advertisements were banned in India. However, after 2008, the following activities are allowed:

  1. Advocates were permitted to have personal websites.
  2. The websites could consist of all details of the advocate, including:
  1. The name of the advocate,
  2. Their contact details (including phone number, email address, etc.),
  3. Their enrolment number with the Bar Council.
  4. Their area of expertise.

Example

Advocate Verma, has pursued his master’s degree in IPR (Intellectual Property Rights). His website can be named ‘advocateverma.com’. Here, he can enlist his contact details like his phone number, email, his enrolment number with the Bar Council of Maharashtra and also describe his expertise in IPR. Having said that, he cannot include any promotional content or state that he is the ‘best in the legal domain’ in any way whatsoever.

Directory listings

Even though the main rule is to make it clear that an advocate cannot advertise in any form in India, being listed in directories somewhat occurs to be a grey area. Simply put, advocates can passively be mentioned in directories without active promotion.

Example

Let us take into consideration Mr. Verma’s example again. A legal directory can enlist lawyers’ names by cities and specification. Thus, Advocate Verma’s name can be included under ‘Intellectual Property Lawyers in Maharashtra’. Yet, it should not contain any sort of promotional phrases like ‘top lawyers’ or ‘most recommended’ or ‘famous’.

Informative and not promotional

The main focus of the 2008 relaxation was to ensure that information about advocates and legal professionals is accessible to individuals in need without turning it into a complete commercial advertisement. So, while one can share information, it must not be promotional in nature. There is a fine line between what is information and what is promotion, so advocates and legal professionals must exercise it with proper caution.

Example

Let us take into consideration Mr. Verma’s example again. Advocate Verma can state that he has ‘10 years of experience in the field of IPR’, however, he must avoid using phrases like ‘the most sought-after intellectual property lawyer with a decade of unbeatable success’.

Word of caution

If any advocate or legal professional is found to have promoting information apart from the aforementioned elements, he/she can be held liable for professional misconduct in accordance with Section 35 of the Advocates Act, 1961, and this will attract a penalty as enlisted above in the punishment section, inter alia

Importance of digital marketing for Indian lawyers

Helps builds awareness

One of the main objectives of digital marketing is to ensure that one builds authority so potential clients can believe what one actually claims they do, thereby availing one’s legal services. One method of doing this is gaining testimonials and asking clients to give online reviews and adding the same in one’s website and on social media handles. One can also encourage their clients to give Google Reviews once their case is over or their needs are fulfilled. And in case if a negative review is a concern, there are several ways one can respond to it and prove that the firm is going to work on the issue, thus becoming a positive indicator. 

Interesting fact: In 2020, the Content Marketing Institute claimed that, as per 75% of marketers, digital marketing tactics helped them increase their company’s credibility and trust.

Keep up with competitors

By getting a free website health check (there are several agencies online that provide this) one can get a full, in-depth information about the whereabouts of one’s website and social media as well as SEO, user experience, etc. Investing in digital marketing will make sure that one does not fall behind their competitors.

Increase in business

Provided the right strategy and execution are applied, digital marketing can help a legal professional as well as a law firm in boosting website traffic, generating leads, and ultimately getting more business. This result, however, will depend on multiple factors like the target audience, market competition, the quality of one’s marketing efforts, etc. One must understand that different strategies need different lead times to show desired outcomes, but after persistently giving time and energy in building the website, one can definitely see results.

Track success

The best thing about digital marketing is that one can easily track the success of their social media campaigns. Tools like Google Analytics can ascertain exactly how many visitors have visited the website through SEO, paid search, or social media activities. Such activities can be tracked by Google Search Console to discover how many times has one’s URL of the website approached in search results, thus marking the number of impressions. One can also post-click data, which looks at site engagement. If one does not have it, they should talk to their agency about the same.

Low costs

One might think, that digital marketing will cost one an arm and a leg but it does not necessarily have to be so. There are numerous low-cost, at times, free techniques and strategies that can be applied including keyword research, social media scheduling, etc. to one’s legal website and social media handles.

Further, one can use free tools like Canva- to create graphics and brochures for their social media pages, Mailchimp- a tool for email newsletters and marketing lists, Yoast SEO Plugin- for WordPress for blogs and legal content.

Flexibility

Another major benefit of investing in digital marketing is the flexibility it provides. There are so many aspects which can be easily changed and if one wants more work they can put in more effort by writing more copies and posting such things online on social media pages or increasing the amount one has kept aside on advertisements.

More engagement from the audience and more clientele

After COVID-19, clients do not care much about the location of the law firm as much as they do about the services the law firm has to offer, which is why a robust digital marketing strategy can help one reach potential clients who are not located in the particular area.  By creating compelling and informative content, optimising your website for search engines, and utilising targeted advertising, one can surely engage with their target audience and drive more business.

Better customer experience 

A solid customer base is the cornerstone of any blooming company and digital marketing for everyone in the legal field will provide the chance to not only build a trustworthy audience but also keep them, provided proper strategies are followed. A lot of individuals and organisations have been using chatbots to respond to frequently asked questions. This provides the clients a sense of being understood, heard and valued.

Digital marketing for lawyers, advocates and law firms

Why do lawyers need digital marketing

Digital marketing is important in the era of a technologically driven world. As per research, other than word of mouth and recommendations from friends and family, most of the clientele utilise search engines, online reviews and legal directories as their first step in finding a lawyer. That is why it is more so important now to have an online presence, or chances are you may be overlooked by clients who otherwise retain your services. Also, usually, even if your services as a legal professional or law firm are recommended by someone else, the client is much more likely to go online, research the firm, check the reviews, the social media accounts, etc., before contacting for services. Many individuals may consider choosing another option if there is no user-friendly website or online reviews for your services and/or law firm.

A solid online presence will allow an individual to tailor services to the target audience. Let us understand this with the help of an example. There is someone in Saket Nagar, Delhi, who is in search of a criminal lawyer. They are much more likely to do a Google search and click on one of the first results. However, when someone uses a more traditional method, perhaps word of mouth or publishing an advertisement in a newspaper (please note, such forms of advertising are banned in India, you may read further about the paragraphs below introduction above), one’s audience would only be limited to the individuals who have read that newspaper on that day, or someone who has a connection with whom word of mouth was spread and this may not necessarily be someone who wants to seek legal assistance or representation.

Availing digital marketing to promote one’s brand, especially for lawyers and advocates who have just started on their legal journey or are rebranding their brand or legal services thus provided is quite useful as they cannot rely solely on word of mouth. This allows new attorneys to develop their brand and provide a more pocket-friendly way of advertisement. Another major advantage of digital marketing is the ongoing client engagement through online ratings and reviews. Since, in this technologically driven era, a lot of individuals rely upon online reviews before they hire a lawyer or an advocate, it is quite crucial that one requests reviews from their clients and peers and responds as often as possible to them.

Importance of setting one’s digital legal marketing goals

A point must be noted that not one single strategy can prove to be beneficial and fruitful to all legal professionals and law firms (so, there is no one-size-fits- all approach that can be followed here). One needs to evaluate their marketing goals and target audience and tailor their online marketing strategy accordingly. To understand this better, here are some pointers that one can consider to set up digital legal marketing goals.

What are your marketing goals

Firstly, one has to analyse what exactly their goal is to accomplish long term wise. The questions one can ask oneself are:

  1. Is the goal to drive more traffic on the website or social media handles?
  2. Is the goal to seek an online reputation by increasing client ratings on legal directories?
  3. Is the goal to generate more client leads using a pay-per-click campaign?

No matter what exactly one’s long-term goal is, the end result must be to yield more business opportunities. However, it is helpful to have a game plan beforehand so that one can craft a strategy to meet the desired, set goals. Further, one should be quite realistic about the goals. For instance, legal SEO is a highly nuanced and competitive market and one cannot, rather must not, expect to rank on the first page of Google in a single day. Even when SEO is implemented in a proper manner, it can take days and months on a stretch to fetch the results one desires.

Who is your target audience

The target audience can be referred to as the client base one wants to attract. For instance, a criminal lawyer will have a different target audience to attract than that of an IPR lawyer or civil lawyer. One’s whole marketing strategy needs to encompass the target audience. If one is aware of how their target audience thinks it will help in tailoring a law firm’s digital marketing strategy and ascertain what kind of keywords should one be using in their content. What kind of content will the target audience search for online is one such question to ponder upon while adding content on to one’s blog or social media account(s).

Further, how one can appeal to potential clients to get them to hire you for legal representation is yet another question to ask while building an online legal presence. Also, accessing one’s existing and former clients and noting any common attributes between them and including more such techniques and strategies is yet another method to enhance one’s online legal presence. Also, one can conduct research (or seek help from an agency) to discover who is most likely to retain your legal services in your area or places where your organisation is located. One can also look into competitors’ online presence to see what they are trying and who they are trying to reach (i.e., what sort of target audience are they focusing on and how so). Knowing one’s target audience will also prove as a guide to ascertain which social media platforms and legal directories one can focus their attention to. Considering the myriad (or multitudes) of options thus available, one may have to initially have their main focus and attention on the most relevant websites and social media pages that attract one’s target audience or clients. Say for instance, if one’s target client is more active on Instagram than on LinkedIn, one must add more content on Instagram and pay more attention to the posts that are posted there. This will help maintain and promote client engagement.

Rise of digital marketing in the legal profession

Since time immemorial, lawyers and legal professionals have relied heavily on traditional markets of advertising like word-of-mouth referrals, print advertising, physical networking and the like. However, these methods are valuable even now, but as the saying goes, ‘change is the only constant’, and there has been a significant shift towards digital ways of advertising in the legal profession. You may wonder why this is so. Let us find out the reasons.

Significant change in the client’s way of approaching a lawyer

First and foremost, the internet has drastically changed how clients find and engage with legal services. Nowadays, more and more clients are turning towards search engines, online reviews and social media to find and evaluate lawyers.

Added advantages

Secondly, digital marketing empowers lawyers with several advantages over age-old traditional methods. It is more effective, pocket-friendly, provides measurable results, allows for targeted marketing, and can reach a wider number of people, more so than the traditional way, if used properly. Such a shift in the advertising landscape puts the power of growth and success in the hands of lawyers, allowing them to take control of their professional journey.

How can lawyers use SEO as a tool for digital marketing 

Let us understand SEO for legal professionals, lawyers and law firms in smaller chunks.

What is SEO for lawyers

SEO (an abbreviation for Search Engine Optimization) refers to the optimisation of a legal professional’s social accounts or a law firm’s online presence to improve its visibility in search engine results. The main object of SEO is to attract organic (non-paid) traffic to a website or social media handles by optimising various elements like-

  1. Content,
  2. Keywords,
  3. Meta tags, and
  4. Backlinks, inter alia.

The quality of a website is ascertained by the ability of the site to rank for relevant searches. Prioritising law firm SEO is of utmost importance for lawyers, legal professionals and law firms who want to appear at the top of Google search results and attract meaningful traffic.

Why is SEO important for legal professionals and law firms

In a recent survey, conducted in 2022, about 64% of individuals stated that they would carry out an online Google search to find out an advocate or a lawyer. Let us understand the nuances of this a bit more. The first three results upon carrying a Google search take up more than 50% of all the clicks with the top spot receiving a whopping 27.6% of the average clicks. But, the click-through rate goes down as one moves to the lower pages and the rate is so low that the last spot on page 1, position no. 10, gets only 2% of the clicks. Now think about this scenario. There are two law firms, and both are equally skilled and famous. One is easily discoverable on Google, whereas the other is buried somewhere on page 19 of a Google search. Which one do you think gets the most clients? Obviously,  the former. Now, this is the power of SEO. Visibility when it matters the most and ensuring that the firm is the top choice for people seeking legal help.

Importance and benefits of using SEO for legal professionals and law firms: the best tool for digital marketing 

Following are some of the many perks of having a solid SEO strategy:

Enhanced visibility

Using proper SEO strategy is like having the best billboard on the busiest digital highway, meaning, everyone sees and acknowledges your presence!

Targeted traffic

With a proper SEO strategy, one can attract more visitors to their firm or organisation, meaning there are higher chances of converting them into clients.

Enhanced credibility 

High search rankings are the digital equivalent of high-end office locations, thus signalling trust and authority. 

Competitive edge

With a proper SEO strategy, one can be at the top of the list in case of search results and can also outrank the competitors. This can make you, as a legal professional, or your organisation or law firm, as a legal service provider company, be the go-to choice for seeking legal assistance.

Pocket-friendly marketing

In comparison to traditional, age-old ads, SEO is a gift that keeps giving. One can invest in it and reap the benefits for several years.

Why should legal professionals and law firms aim to rank in the top 3 Google search results

High click-through rates

As mentioned above, the top 3 search results when a normal Google search is carried out yield about 27.6% of the total click rate and that last page, which is the 10th on the list, only attracts about 2% of the click rate. Obviously, a law firm that ranks higher in the spot has more visibility and more users reaching their website in comparison to that of the competitors.

Significant drop in visibility rate beyond the first page

It is said that only 0.63% of the users visit the second page of Google results.

Impact of search intent on click through rates

It is crucial to note that branded searches that are more specific and often used by people who want specific law firms or legal advice have been seen to have significantly higher click-through rates. This definitely sheds light on how important it is for legal professionals and law firms to optimise their branded and non-branded keywords.

Mobile search trends and local searches

As reiterated above, most people use their cell phones to search or do research. A high percentage of such searches are local in nature, which is one major reason why law firms need to optimise their mobile searches. It is crucial that the website is mobile-friendly and targets local SEO to appear at the top of searches. An instance of this could be one’s website ranking when an individual searches ‘law firm near me’.

Further, ranking in the top 3 Google search results is not just a matter of prestige but rather a critical business necessity for one’s law firm and legal professional account. A ranking page ensures maximum visibility, leverages the nature of search intent and caters to the growing trend of mobile and local searches. 

Some tips for lawyers and law firms on building a solid foundation when it comes to SEO

High-quality content

Content is one of the important ways through which one can communicate with potential clients and search engines. Through content, one can portray their field of expertise, impart crucial information and respond to the queries of potential clients. In order to make high-quality content, it is important that one creates engaging and informative content which will build trust with the audience. Further, it is important that such structures be properly structured and bifurcated into several headings and subheadings and also have a proper flow for the readability of the audience. This will also help search engines to understand the content and rank the content accordingly. Moreover, one must choose the right keywords as they act like connectors between the content and potential clients. Effective keyword integration involves understanding how and what exactly is the language and terms of potential clients and then carefully embedding them (naturally) within the content.

Backlinks

Backlinks are the digital equivalent of word-of-mouth recommendations in the legal world. Imagine every link to your website as a vote of confidence from another site claiming, ‘We trust this law firm’s content enough to redirect our visitors that way.’ But as with any advertisement, the quality and relevance of the source are of paramount importance. This is where quality and right backlinks come into play to tell search engines that the content is valuable, credible and of use. High-quality backlinks enhance the site’s authority and drive relevant traffic your way. It is like having a well-reputed lawyer or advocate pointing a client in your direction. Further, when it comes to law firms, local relevance is critical and local backlinks (like from local chambers of commerce or regional legal associations acting like community endorsements) will further boost the visibility in local search results, thus making one’s firm more prominent in terms of visibility in the local, immediate area.

Also, while not all citations necessarily have a backlink, they are quite important for local SEO. Accurate and consistent citations across the web will ensure that one’s firm is legitimate, which in turn will help potential clients locate you in an easier manner.

Building a solid technical SEO foundation

Technical SEO lays ground on the foundation of one’s online presence. It makes sure that the law firm of the website is structured properly, is easy to understand and favoured by search engines. Further, one should follow these core elements of technical SEO, and each of these pointers is important for the success of the website:

  1. The website has to be fast-loading, have optimised images, and leverage browser caching amongst other technicalities. This will ensure that clients find what they need quickly without it being a hassle and frustration.
  2. One must ensure the website is secure and has well-structured, clear URLs which will help users navigate the website easily. One can implement HTTPS to protect the website and user data. The URLs must be short, logically drafted and have hyphens to separate words and avoid using any complicated parameters as far as possible.
  3. Structured data (also known as ‘schema markup’) is like a detailed business card for one’s website. This helps search engines understand the content of the website better and further provide more enhanced, informative results to users. One must definitely implement schema markup for one’s law firm, attorneys and reviews, which can further enhance one’s appearance in search results with rich snippets, making one’s listing more prominent and informative.
  4. Colours, layout, and content (that could be SEO keyword-centric) should be in accordance with the identity of the firm and its core values. A well-designed website that is in alignment with the firm’s brand gives visitors a consistent and reassuring experience.

How can legal professionals and law firms implement SEO

Implementing SEO for a law firm or a legal professional is like developing a legal strategy for a case, meaning it needs a lot of planning, understanding of the landscape and precise execution and each step has to be properly scrutinised before implementation. One can follow the following steps for effectively enhancing their online legal presence.

Buying a domain and selecting a web hosting service

Buying a domain

Getting a domain name for one’s website is like establishing a firm’s digital address. When one goes to rent or buy an office they make sure the location is in alignment with their identity and ethos and the same must be considered while choosing a domain.

Selecting a web hosting service

Web hosting can be referred to as the foundation that ensures the law firm’s website is easily accessible to all and functioning properly at all times. While choosing a hosting service, one must necessarily take care of these points:

  1. The hosting service must guarantee robust security measures and is reliable enough. It should always be accessible to the audience and must protect the sensitive information (or any data) of the client.

Crafting a fine web design and user experience

To make a digital office as welcoming and effective as that of a physical one, it is crucial that the web design and user experience are brilliant. An effective web design plays a crucial role in developing trust and credibility amongst clients. Further, a well-designed website shows that it is professional in a manner that the audience and clients can rely upon it for further assistance of legal services. 

Conducting keyword research

When it comes to SEO, it is important that one carry out proper keyword research and ascertain what exactly are the needs of personal clients when they are seeking legal services online.

Quality link building

Link building is one of the most basic and important aspects of SEO. Search engines use links to determine the credibility and authority of a website, which is why high-quality backlinks act as endorsements thus increasing the site’s value and enhancing its rank when it comes to search results.

Hiring a law firm SEO expert

Improving one’s law firm goes beyond simple SEO tactics as it needs a dynamic strategy that is up to date as per the ever-changing trends and updates of Google search results.

One of the major ways where a professional SEO agency can come into help is that these websites stay updated upon the changing algorithm and implement these strategies to match these updated algorithms so that the website of a law firm or a legal professional stays competitive in search rankings.

SEO experts who are really skilled at their job go beyond effective on-page and off-page optimisation, they regularly update their clients of such core updates and the effect it is much likely to have upon several elements. By appointing an agency, the legal professionals as well as individuals who own the law firm can focus on other important things like their legal practice. Further, appointing an agency will ensure that the website is visible.

Some key methods to track SEO

Just like a lawyer tracking the progress of his or her case. It is crucial that one tracks the SEO performance to understand the impact it has caused on one’s website or social media page and to further guide as to what strategy has occurred to be fruitful.  By tracking search metrics, one can gauge the effectiveness of their efforts, identify where all improvement is needed and make data-driven decisions. The key factors to consider while tracking SEO progress are as follows:

Organic traffic

Tracking the count of visitors that visited one’s website or social media handles from search engines will give a clear picture of SEO reach. A growth in organic traffic much likely portrays that the visibility in search engines results is upgrading and enhancing. One can make use of tools like Google Analytics to measure this metric and understand which page is frequently visited by the audience.

Keyword ranking

Becoming aware as to where one’s site is standing in terms of ranking for key terms related to one’s practice is crucial. One can make use of keywords tracking tools like Google Search Console or Ahrefs to keep an eye on the positions for targeted keywords.

Engagement metrics

One must know, it is not simply about getting more visitors to the website or social media handles, rather, it is about keeping them there. Several elements like the following help in ascertaining how users are interacting with the site or handle:

  1. Bounce rate,
  2. Pages Per session, and
  3. Average session duration.

One can consider these questions to understand whether client requirements are being served:

  1. Are they able to find what they need?
  2. Are they engaging with the content? (The term ‘engaging’ here means interacting with the contents, i.e., sharing it with others, spending more time on the page, website, social media handle, etc.)

High engagement levels generally portray that the website is of value and relevant to the audience.

Conversion rate

Ultimately, the end goal of one’s law firm’s website and social media handles is to convert visitors into clients. Keeping an eye on how many visitors have taken such steps (like filling out a contact form or calling one’s office or even downloading a resource) will help one apprehend how effective the content and SEO has been in converting visitors into leads and clients. This metric is of paramount importance for calculating ROI of one’s SEO efforts.

Local visibility

For law firms, local SEO is quite important. Tracking the appearance of the firm or personal page in local search results and platforms like Google My Business becomes quite crucial. One must consider the following points to enhance their online local visibility:

  1. Are the contract details up to date and apt?
  2. Is one appearing in the local pack for relevant searches? 

Maintaining a strong local presence is of vital importance to attract clients from one’s area.

How can lawyers use content marketing as a tool for digital marketing

Content marketing goes hand in hand with SEO. By creating valuable, relevant content like blogs posts, articles and videos, one can mark their presence online and also be of great authority in the practice area thus specialised in. By sharing informative pieces, legal advice, case studies, and insights one can showcase their skills and expertise in that field and provide value to the audience.

Benefits of content marketing for India lawyers

  1. By regularly publishing quality content, the website can potentially rank higher in search engine results, thus making it easier for potential clients to find you online.
  2. Also, posting quality content will help build trust within clients, and further show one’s expertise in that field which is important for acquiring new clients.
  3. Furthermore, sharing high quality educational content and insights may serve to help everyone understand an issue better, thus leading to more informed clients who appreciate the legal services in a better manner.
  4. Unlike paid ads (which are prohibited as per the BCI Rules for Indian lawyers and law firms) that stop generating traffic after a certain time period (or when one stops making payments for the same), content marketing persistently drives traffic and generates leads long after the content is published. This provides long-term benefits and a sustainable marketing strategy.

How can lawyers use email marketing as a tool for digital marketing

What is email marketing

Email marketing is a part of digital strategy that uses email to promote and sell legal services. This method can be used to cultivate relations with potential and current clients, increase brand awareness and generate more leads.

Word of caution

As we know, advertisement of legal services for advocates, lawyers and anyone in the legal domain is not permissible in India, one can still use an email marketing strategy to build up their clientele and keep the existing clients posted about their whereabouts. You may wonder how. Let us find out.

Legal articles, blog posts, relevant legal topics and educational content

A legal professional as well as a law firm, can share informative, educational content that could range from a variety of legal domains like:

  1. Legal issues,
  2. Recent amendments in the law,
  3. Recent changes in any regulations,
  4. Landmark judgements, 
  5. Legal tips, etc.

Newsletters

One can also send newsletters (say weekly, once in two weeks, monthly, depending upon one’s bandwidth to do so) to their clients and subscribers. Such newsletters can include numerous information like:

  1. Legal updates,
  2. Case studies,
  3. One’s personal insights in their field of expertise,
  4. Interviews of lawyers and professionals, etc.

Such a move will portray that the lawyer is well-established and will open paths to attract clients.

Clients updates

One can keep their existing clients posted on the status of their cases (say, a temporary injunction is ordered in favour of your client), thus helping build trust and maintaining a professional relationship between clients and the legal service provider(s).

Event announcement

Suppose your organisation or law firm is celebrating an event, say the 5th anniversary of the company, or if one of the lead lawyers is participating in any legal events or conferences, in such cases an email with the event’s announcement and details will make the clients feel included. 

Personalised emails

One can further consider sending personalised emails that are tailored to the interests and needs of different segments of the email lists. Doing so can increase engagement and demonstrate attention to detail, thus impressing the clients, which in turn could attract more clients, especially if the former client is happy and shares such information by word of mouth. 

Regular follow-ups

One can also, in their emails, take regular follow-ups from clients who previously showed interest in attaining legal services. This can lead to deeper engagement and may attract potential new clients.

Benefits of legal marketing for Indian lawyers

Email marketing campaigns have several advantages for lawyers, legal professionals and law firms, some of them are as follows:

More leads

Email marketing can help one generate more leads and grow their client base. Sending personalised emails or keeping one’s subscribers and audience involved will definitely help nurture a strong relationship with such individuals, thus building trust and credibility. This will also boost the visibility and reputation of one’s organisation.

Reaching out to potential clients

Email marketing campaigns can further help a company reach potential clients who may be interested in abating legal services from the company. By sending targeted legal information about the firm and shedding light on how the company can help the clients can be a major boost in increasing clientele. By doing so, the audience may also be intrigued to visit the website and contact the company further to learn more.

Helps in building firm visibility and enhancing its reputation

Apart from generating leads and maintaining relations with clients, email marketing can help boost the visibility and reputation of the company. Regularly sharing quality legal information with clients can leave an impression of a thought leader. Further, by adding links to one’s website in the email, one can also increase traffic on the website.

How can a lawyer build a successful legal marketing campaign

As we know, email marketing is a great way to connect with potential and current clients, thus promoting the company and generating new leads, but have you wondered how to successfully create an email marketing campaign? Let’s find out.

Define targets and goals properly

While carrying out a successful legal email marketing campaign, it is crucial that one looks into the following questions:

  1. What is the end goal or expected outcome from the legal email marketing campaign?
  2. Is the goal to increase brand awareness, generate new leads or nurture already existing customers and clients?

Once one is aware of all such details, it will be easy to decide what sort of content would best suit the set goal. 

Segment the list

Say, one of your clients is interested only in IPR and another one has his main focus on civil laws. Would the former read with utmost enthusiasm the information related to civil laws? No, he won’t. This is why it is crucial to segment the email list and send more target-specific messages to that particular group. This enhances the chances of them reading and engaging with one’s email.

Keep it short, simple and sweet

Emails must be short, simple and sweet, as people are more likely to read and engage with a smaller piece than an enormous one. One must ensure that the message to be converted is clear and concise.

Add interesting images and videos

Using compelling visuals is yet another method to keep the audience and subscribers engaged. One can add images and videos to make them more appealing and help convey the message in an efficient manner. 

Including a call to action (CTA)

Including a call to action (CTA) is quite essential. Every email must have a clear CTA that enlightens the readers about what you want them to do next, i.e., visit the website (which has a disclaimer) further, signing up for a free consultation or even downloading a white paper or e-book of legal information. But don’t ever solicit work via email marketing, as this is not permitted.

How can lawyers use social media marketing as a tool for digital marketing

Role of social media platforms in legal digital marketing

Social media platforms like LinkedIn, Facebook, Instagram and Twitter enable lawyers, legal professionals and law firms to showcase their expertise. By posting regularly on such handles any information related to legal articles, case studies and legal insights, one can ensure there is direct engagement of the personal brand or of the company with existing as well as potential clients. Further, clients can communicate with you through asking questions and other such interactions, thus building loyalty and trust.

Word of caution

As an Indian lawyer or law firm, it is crucial to note that you cannot go around advertising the legal services you provide or the legal company or organisation you own. You can simply use digital marketing as a tool to enhance your social media handles’ presence by posting informative content, engaging with the audience, etc. However, you cannot explicitly promote yourself or your law firm or solicit work!

Benefits of legal social media marketing 

The benefits of legal social media marketing for lawyers, legal professionals and law firms are as follows:

  1. It helps one reach a wide range of audiences thus increasing visibility.
  2. As compared to traditional marketing methods (with most of them being banned in India), social media marketing is convenient, cost-effective and permitted in India. This method is also more effective than the traditional one (for instance, a post on Facebook or Instagram is much more likely to spread faster and reach a wide variety of audiences as opposed to word of mouth which will be slowly passed on from one individual to another).
  3. Posting positive feedback from previous clients and their reviews on social media handles can serve as social proof and further reassure other potential clients of the company’s capabilities.
  4. Social media allows law firms to stay updated with ongoing trends and changes in the legal field. By monitoring discussions and participating in trending topics, firms can adapt their strategies to remain relevant and competitive​.

How can lawyers, legal professionals and law firms engage with audiences in social media marketing 

  1. Lawyers, legal professionals and law firms can engage with followers by responding to their queries quickly. 
  2. Or, if they have commented on something, make sure the same is acknowledged with a thank you comment or the like. 
  3. Let the audience have interactions with you and make sure there is active participation from your end. 
  4. Social media marketing humanises the firm and allows individuals to connect with potential clients on a more personal level.

How can lawyers use online reviews and reputation management as a tool for digital marketing

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Online reviews: Part 1

Importance of online reviews in legal digital marketing 

Obtaining online positive reviews grim satisfied clients is crucial to boost law firms’ optimisation efforts. Encouraging satisfied and happy clients to give reviews and 5-star ratings on platforms like Google My Business, Yelp, etc., can enhance one’s online reputation thereby signalling search engines that the website, the social media page, etc., is trustworthy and relevant to portrait clients. Generally, it is quite common for search algorithms to prioritise businesses which have high ratings and reviews, thus improving search results visibility. Basically, happy clients act as online advocates advocating that the legal services provided are top-notch, this will help one’s company to stand out and attract more clientele considering such positive feedback.

Further, nowadays, potential clients before choosing a law firm or legal professional to obtain any legal assistance, carry out extensive research and take their own sweet time to look into similar firms who offer similar services before finally reaching a verdict and choosing a firm. So, having positive reviews from happy clients and other individuals can increase the probability of one’s firm or organisation being narrowed down to the final option. Positive reviews will build an idea in the potential client’s mind that this is the right place to seek legal assistance and that it is reliable. 

Furthermore, checking what previous clients have to say about the firm or the legal services provided by the individual can provide clients with a rough idea as to how satisfied the potential clients were. If numerous clients have happy, positive feedback, clients will consider the firm or individual to be a good choice.

Benefits of online reviews for Indian lawyers

Building trust and credibility 

Having positive online reviews will most likely have a favourable impact on clients, as it helps build trust and credibility for one’s law firm or the legal services one has provided. Clients rely heavily on the reviews and experiences shared by other individuals while deciding on which legal firm to choose to seek legal assistance. Having positive reviews will create a trustworthy image, making potential clients more likely to choose your firm​. 

Social proof

Positive feedback and reviews serve as social proof that portrays that other clients had a positive experience with the legal services provided. This will help potential clients feel more comfortable that the firm or the company is the right one to choose considering that they can also have such a similar positive experience.

Enhanced visibility

Online reviews and feedback, especially on popular platforms like Google Business Profile can boost the visibility of the firm and the website. It is pertinent to note that review quality and velocity is a significant ranking factor in search results.

Increase in visitors to client conversion rates

Positive reviews can lead to a higher conversion rate as clients are more likely to choose a firm that has positive feedback rather than negative one. As per some studies, a higher overall rating can leave a major impact on the likelihood of a client choosing one firm over the other one that is just down the street or a block away.

Valuable feedback

Positive reviews provide valuable feedback that can help a company or an individual identify their strengths and areas where one can excel. Such information can be utilised for improving one’s offerings and maintaining high levels of client satisfaction. 

Word-of-mouth marketing

Positive online reviews can act as a fuel to word-of-mouth marketing, the reason being, that happy, contended clients are much more likely than not to share their experiences with friends and family. This organic marketing can further enhance the reputation of a firm or legal professional’s service provided and lead to new clients.

Higher revenues

A combination of enhanced visibility, greater conversion rates, and word-of-mouth marketing can eventually result in increased revenue. Positive online reviews can help attract more clients and boost sales for one’s firm or company.

Reputation management: Part 2

What is reputation management

Reputation management can be referred to as the strategy that focuses on monitoring, managing and improving the perception of a legal professional and their law firm. One must note that a law firm’s reputation is not just about ensuring that the clients are satisfied but also about leveraging positive reviews and content to improve, control and develop trust over time between clients, both on a local level as well as on social media accounts. As an individual from a legal domain, one needs to be aware of the information that comes up when someone searches for your or your company’s name online. Even a single negative review if not handled in a proper manner or if ignored can have a bad impact on how others think about the firm and the services, which in turn will affect how others view you and the firm and eventually cause them discomfort in hiring you and your firm to render legal services.

Some tips and tricks for online reviews and reputation management

Mentioned below are some tips and tricks to help one enhance the firm’s reputation and attract more clients in the near future:

Monitoring the reputation of lawyers in the law firm

While reputation is not something one can have complete control of in their hands, one can make sure they directly influence it by monitoring and improving the behaviour of those who work in the firm. One must take note that whenever the firm’s employees leave their mark on social media and other public forums, they become a reflection of the brand (meaning a reflection of the firm), so one must ensure they are doing a great job by checking how they respond to comments from strangers and co-workers alike. In order to keep it all uniform, one can implement sine rules for all the lawyers and legal professionals in their law firms on how they should handle potential clients online.

Fixing negative reviews

There are a few things one can do to turn the negative reviews around and enhance the reputation of the firm. One method is by reaching out to the client directly who posted a negative review and address their concerns. If a client is frowning upon the services provided, one must address the issue on an individual scale. Having some set ways to convince the clients to take down a poor review by addressing what made them unhappy in the first place is an effective method of damage control.

Make use of PR tactics 

It can be quite difficult to get one’s name out in the market, especially when one is a small firm competing with larger law firms and business organisations. This is why, it is always a good idea to take a page from public relations books. One can consider reaching out to the publisher of a local newspaper or TV station and enquire if your story can be featured in their regular profile on local businesses. One can also offer to give some legal advice and talk at a community event about some useful legal information for the public.

Asking for positive reviews

Requesting happy, contended clients to post positive feedback about their experience on social media and review websites can leave a huge impact when it comes to brand recognition. Sending thank-you cards and follow-up emails after the case or work is done and then asking for their review and feedback is also a great way to seek feedback online. Clients are often more than happy to write positive feedback when the same is requested from the lawyer who rendered his/her professional services to them. Also, another method that has proved to be quite efficient is to request reviews from other attorneys the firm and lawyers of the organisation have worked with. Also, any other individual who has had a positive experience with the firm and legal services provided can also share his/her feedback, which will be quite fruitful.

Do not engage in any online arguments

One part of reputation management that lawyers and law firms can look into is not to engage in any sort of online arguments. Doing so will tarnish the lawyer’s and law firm’s reputation thus causing a negative impact on potential clients.

How can lawyers use web design and user experience as a tool for digital marketing

Importance of a good website design and a top-notch user experience 

Generally, a website is the first point of contact between a legal service provider (or a law firm) and a potential client, which is why, in this technologically driven world, it is more so important that one makes an amazing website with a smooth interface that leaves a lasting impression on the audience and represents one’s brand in an accurate manner.

Benefits of a good website design and a smooth user experience 

  1. It will act as an extension of one’s legal brand.
  2. It will help audience and portrait clients to earlier navigate through pages thus being easy to use and providing a smooth user experience.
  3. It will be better optimised by search engines, thus making one’s website rank higher in search engine results pages (SERPs).
  4. A well-designed website will generate more leads and help win new clients.
  5. A well-designed website can also improve customer service as it helps clients find information quickly, thus saving time for both- you and the clients. This, in turn, leads to a better overall experience for the clients.

Tips for a good website design and a smooth user experience

  1. Keep the website user-friendly.
  2. The website must be SEO-friendly.
  3. Keep the webpage attractive and add templates and designs that best suit your business and brand.

Tips for legal professionals and law firms to enhance their digital marketing skills and professional account

Believe it or not, any potential client who may choose a lawyer or a law firm does a fair share of research before deciding upon whose services they must render. Simply put, before talking to the individual, they are engaging with their websites. At times, a qualified law firm or a lawyer may end up losing their client just because their website was not impressive enough or their marketing strategy was not effective enough. This is why here are some tips and tricks one can follow to land bigger, better and more clients.

Building a professional website

Building a professional website as a legal professional or for your law firm will help in the following manner:

  1. Elevated credibility that develops trust in clients,
  2. Increased visitor engagement.

Word of caution

As reiterated time and again, Rule 36 of BCI Rules prohibits Indian lawyers and advocates from advertising their services online. But, with the 2008 Amendment, they were permitted to add basic details like contact information, qualifications, etc. However, it is pertinent to note that such information has to be accompanied by a disclaimer that the information provided is apt. Further, if a lawyer or advocate provides any sort of information that goes beyond what is permitted, he/she may be held liable under Section 35 of the Advocates Act, 1961. The consequence of such an act can be a disciplinary action for professional misconduct or a complete ban on practising law as a career being imposed upon him/her.

One must focus on the following elements, inter alia, to create the best website and enhance the online performance:

Clean, minimalist design

Websites must be free from any visual clutter and distractions. Rather, one must have its main focus on conveying the message to one’s audience.  

Optimised content

The content of the website has to be optimised by using relevant keywords that describe the legal services of a legal professional or a law firm. This will increase the website’s ranking in search engines and bring in more leads, thereby attracting more clientele.

Technical SEO

This is yet another method to enhance user experience for the website. It involves overhauling the structure of the website, its speed, and security to ensure a safe, user-friendly browsing experience.

Must respond to smartphones well

In the era of smartphones and accessible devices, very few people actually open a laptop to make a web search. If a website is not convenient enough for a potential client, one may end up losing them, so it is crucial that one ensures their website is smartphone-friendly. Further, if the website conveys adequate details (like the contact information, i.e., the phone number, email address, and fax no, if any) increases the chance of converting a potential client to a client itself. Furthermore, a website with great design elements and content can instantly impress the clients, so one must ensure the user interface is good and the website attractive for clients to be hooked to the same and stay in their minds!

In simple words, as most individuals use smartphones to search for nearby services, one must ensure the website loads fast, looks great, and is user-friendly on mobile devices.

Using SEO

Using the right keywords (mentioned in detail in the above passages) will help one’s content rank higher and increase the traffic on the website. This is essential as a boost in online content has led to the internet being a dense forest (of websites) where SEO works like a compass. Choosing proper language and keywords- that best suit the local/regional area, carefully categorising and arranging each and every web page, including images, alt text, and other efficient methods that comprise on-page items in one’s journey of website optimization.

Further, focusing on SEO goes far beyond creating and optimising a Google Business Profile, to name a few elements, it also includes:

Building citations

If one owns a law firm, the name of the firm must be enlisted in online law firm directories like:

  1. Super Lawyers
  2. Avvo 
  3. Lawyers.com, and
  4. LegalMatch.

Create location-focused content

One must include location-focused keywords in their website’s content, this may incorporate the following details:

  1. Location-specific headlines,
  2. Title tags,
  3. Meta descriptions, and
  4. Page copy.

Tracking and monitoring local SEO performance

Ne has to ascertain if their local SEO efforts are yielding any tangible results, and to do so, one can make use of tools like Google Analytics to learn the performance of the website and noteworthy metrics like:

  1. Page views (it measures how many times a user has visited a page on a particular website during a specific time),
  2. Bounce rate (it refers to the percentage of visitors who enter the website and leave, i.e., bounce, instead of continuing to view other pages with the same website), and
  3. Engagement (level and interaction. of the audience on a website or page).

Social media

We all know that word of mouth has always been a major driving factor in attracting clients in the legal business, especially before the advent of the Internet. Numerous lawyers get their clients through referrals from either known or unknown individuals. It is safe to say that referral business is alive in the legal business industry; however, apart from the traditional age-old methods, social media is one method of earning/gaining referrals. One must engage in various social media activities and keep a strong reputation and presence on social media, which will help build trust and credibility in the legal field and amongst clients.

Tips for effective social media marketing

Choosing the perfect platform

One must definitely research and then choose a platform where the targeted audience is active. Say, for instance,  for professional networking, LinkedIn is the best platform, whereas, Facebook is great for community engagement. 

Content strategy

One must post valuable content, like legal tips, industry news and firm updates on their social media accounts to keep interacting with the audience.

Engagement

To build a relationship with the audience, one must respond quickly to the comments and messages of their clients or potential clients.

Consistency

One must regularly post on their blog or social media to keep their audience engaged and informed about their whereabouts. Perhaps making a regular schedule on the same would be efficient.

Make your presence acknowledged

Authoritative presentation of crucial information can serve to be impressive when it comes to first impressions. One can do so by opening a YouTube channel or a blog (wherein one can provide basic and important information on legal matters, discuss things happening in the legal world, or any such significant legal details that people can use in their day-to-day lives). Doing so will help one gain the attention of individuals, which is a key to successful legal digital marketing.

If needed, seek professional assistance

Moreover, do not hesitate to seek assistance from individuals who are experts in the field of digital marketing. There are numerous agencies that can help you as a lawyer or an owner of a law firm in SEO, PR (public relations), Google for business, content, website, outreach, paid advertisement, etc. On the one hand, elements like PR and outreach can assist one in managing their reputation in the market, whereas, on the other, elements like Google for business, paid ads, with the above tools (say, for instance, SEO) can help one attract a good set of clientele. An agency can help lawyers and legal professionals take care of their ROI (return on investment).

Define your key business geographic topography

In order to succeed in the digital market, a lawyer or law firm must ensure that they define all the key business locations and have a strong optimisation campaign. This can help them reach the desired target audience, win new clients, and outrun the competition. Further, a website must be designed around the locations and areas of practice. One can follow these methods for traffic and sales optimisation:

Locality and jurisdiction

Make sure adequate light is shed upon the locality where the firm operates. One can add a page called ‘Areas we serve’.

Relevant content

One can include FAQs, case studies, client testimonials and recent case outcomes that are relevant to that locality. FAQs that address common questions related to different practice areas and locations can be incorporated for more traffic from a desired area/location.

Creating an optimised Google Business Profile (GBP)

A Google Business Profile (GSB) is quite crucial to dominating local SEO. While one makes such a profile, one must take note of all these pointers:

Enter complete and accurate information

One must fill in proper details like the business name, address, phone number, category, website URL, and business hours without any errors.

Upload professional photos of your location

If you are a law firm or own an office, you must use high-quality photos of your office, staff, and building’s exterior. Photos are crucial to creating and optimising GBP listings.

Naturally incorporating keywords

When relevant, one must include keywords that an individual may use to describe your firm’s legal services.

Getting clients to give online reviews and feedback

To enhance one’s online presence, a law firm or a lawyer can ensure they provide the best experience to their clients and create a streamlined approach to request their clients for online reviews or ratings. This will help with an enhanced online reputation, which, in turn, will help in improved sales and conversions.

Leveraging content marketing

We all know content marketing is a strategy that has its major focus on the creation and distribution of valuable, relevant content for attracting and retaining a defined audience. When it comes to law firms, this strategy can establish authority and help develop trust among them and potential clients. By posting high-quality content like blogs, posts, etc., one can easily show their level of expertise in those subjects and keep their audience engaged.

Tips for content marketing being a success

Blogging

One can publish legal articles on law topics that could intrigue the target audience. One can also answer frequently asked questions on their page along with providing insights.

Video content

Creating informative videos and webinars while also posting them on the website on legal matters and sharing them via newsletters, social media, etc., can help one enhance their online social media presence. 

Ebooks and whitepapers

Ebooks and whitepapers are yet another way to comprehensive guide on complex legal issues and one can publish them as downloadable resources.

Case studies

One must showcase all the successful cases handled by the firm. This will demonstrate a legal professional’s as well as the law firm’s expertise and further help develop the trust of potential clients.

Taking reviews

Online reviews play a major role in influencing potential clients’ decisions when they ponder upon which law firm they must select. A positive review and higher ratings can help develop trust and credibility. Also, one must ensure they take into consideration any negative reviews and comments and carefully manage them.

Some points to know about online reviews

Importance of online reviews

Positive reviews can definitely help in building a reputation and further attract more clientele.

Strategies for gathering reviews

A legal professional and a law firm must encourage their satisfied, happy clients to leave reviews on platforms like Google, Yelp, and Avvo.

Managing negative reviews

It is crucial to respond professionally to negative reviews and take such comments as constructive criticism, thus addressing concerns and offering adequate solutions.

Some other tips on online reviews

These tips are geared toward lawyers and legal professionals, but a law firm can also incorporate them into its website.

Internal linking

One must ensure their guides include links to other relevant pages on their website to keep users engaged on such content.

Visuals and infographics

A legal professional, including lawyers and law firms, can include visuals to break up text and provide additional insights. 

Case studies and instances

Using real-life instances that highlight the success of the law firm through digital marketing can further help enhance social media presence and attract more clientele.

Regular evolvement

It is crucial to note that digital marketing trends evolve regularly, and one must necessarily keep themselves updated on such trends.

Hire a dedicated law firm digital marketing agency

While managing digital marketing in-house can be a suitable option, at times, hiring an agency that specialises in digital marketing to bring in the expertise, save time and ensure comprehensive long-term strategies can be fruitful.

Benefits of hiring a digital marketing agency

Expertise

Marketing agencies have the experience and knowledge to develop and implement effective strategies which may yield results quickly.

Less time consuming

A hired digital media agency can handle social media accounts, leaving the lawyers, legal professionals, and owners of law firms to focus on areas of practice and other important aspects of business.

Comprehensive strategies

A hired digital marketing agency can provide several services ranging from SEO, content marketing and digital advertising. With such expertise, one can surely enhance one’s digital presence.

Tips on hiring the right digital marketing agency

While selecting the right marketing agency, one must consider the following points:

Experience dealing with law firms

One must choose an agency that has a proven track record of working with legal clients.

Variety of services

As a legal professional or owner of a law firm, one must ensure the marketing agency offers a variety of services, especially the ones you are looking for.

Reputation

Before selecting a digital marketing agency, one must look online for reviews and compare them to the testimonials provided by other law firms.

Communication

It is essential to choose an agency that clearly communicates and regularly updates its clients on the progress of any campaigns that are conducted.

Conclusion

To conclude this article, we can state that the importance of digital marketing for Indian lawyers cannot be overstated. It acts as a powerful tool to enhance the visibility of a law firm and a legal service provider, attract targeted clients and business a reputable online presence. By using various marketing schemes under digital marketing like SEO, content marketing, social media marketing, law firms and legal professionals can effectively reach and engage with potential clients, thus driving the growth of business and staying competitive in the digital age. Adopting a comprehensive digital marketing strategy (that is carefully tailored for your firm and best fits you) is no longer an option in this era but is quite essential for legal professionals aiming to thrive in today’s dynamic market landscape.

Frequently Asked Questions (FAQs)

As many legal professionals and lawyers do not have a background in digital marketing, mentioned below are some frequently asked questions (FAQs) that could serve as effective digital marketing strategies.

Can lawyers advertise their legal services in India?

As mentioned above, Rule 36 of the BCI Rules bans lawyers and advocates from advertising their services. However, with the 2008 amendment, all legal professionals were permitted to display basic information on their websites and other pages. The information includes contact details, qualifications, inter alia (kindly refer above points for more information). It is pertinent to note that such information has to be accompanied by a disclaimer that the information provided is apt. If an individual provides any information other than the permissible one, he/she may be held liable under Section 35 of the Advocates Act, 1961. As a punishment, disciplinary action for professional misconduct or a complete ban on practising law as a career can be imposed.

Why is there a ban on advertising legal services by Indian lawyers?

As mentioned above, the ban on advertising legal services is to avert the commercialisation of the legal profession and to further stop individuals from using unethical ways to prevent legal disparity and to avoid misleading the public.

What were the major amendments made to Rule 36 of the BCI Rules in 2008?

The 2008 Amendment permitted advocates/lawyers to add their basic information like their name, contact details, email address, qualifications, etc., on their websites. However, as stated above, the amendment stated that it is important that such details be accompanied by a disclaimer. The disclaimer must mention that the information provided on the website is authentic and accurate.

What are the key differences between marketing oneself as a lawyer and marketing for a law firm?

The difference between marketing yourself as a lawyer and a law firm lies in the following key factors:

  1. When one builds a personal brand, the major focus is on telling the audience about:
  1. Educational background,
  2. Work experience,
  3. Practice area, and
  4. Track record.
  5. Whereas, while building  a law firm’s brand, the major focus is on telling the audience about the organisation, talking about:
  1. Services provided,
  2. Satisfied clients (and their reviews),
  3. Professional staff, and
  4. Achievements in the legal field.

Blending these two approaches will create a holistic overview of one’s law practice, which in turn, will help build trust with the target audience.

How do lawyers attract business?

With the advent of the Internet coupled with traditional marketing methods, lawyers have many methods for attracting business. SEO, email marketing, content marketing are some of the methods to implement in their digital marketing strategies, and these strategies can be effective as marketing strategies, which in turn will help attract more clients to the firm, provided such methods are executed properly. 

However, it is crucial to note that not all digital marketing strategies will be fruitful for every law firm, so one must research properly and ascertain which digital marketing strategies will work best for one’s firm or suit their practice area. One will only learn to do so if one experiments on which strategy best suits them and yields the best results. In order to accelerate this, hiring a digital marketing agency that has worked with law firms and legal professionals before (or whose main base of clientele is lawyers and law firms) can also be quite fruitful as they are quite aware of the recent trends in that niche.

How can one market themselves as a new lawyer?

If you are a new lawyer entering the legal community, it is important to focus on building your brand as soon as you can. To do this, digital marketing is one of the best methods, and the sooner one starts with securing the business, the better it will be to help in expanding the firm. Further, it will also give you an arsenal of client testimonials to generate even more business in the coming days. Following strategies like SEO, content marketing, etc., can introduce one’s name in the market and provide them with new clientele. Some crucial information to communicate as a brand-new lawyer is your:

  1. Experience,
  2. Practice area or area of expertise and
  3. The location where he/she wishes to practise, i.e., the jurisdiction.

One must also provide a simpler method to be contacted on their website, which may include a call to action and one’s contact information like email address, office address, etc.

Can a legal professional and/or law firm do digital marketing themselves?

Yes, a legal professional and/or a law firm can do digital marketing, as mentioned above, but they may or may not fetch the best results. Also, losing billable hours and precious revenue poses to be a major concern. Further, while a legal professional and/or law firm may run a marketing campaign, at times, it is not in their best interest to do so. One can consider seeking help from legal digital marketers.

What is the work of legal digital marketers?

The main focus of a legal marketer is to generate new business for their firm. For this, a variety of social media tools can be used like:

  1. SEO,
  2. Email marketing, etc.

This will attract potential clients and convert them into leads. Once a lead is generated, it is the job of legal marketers to make frequent updates and make the lead become a client. Legal marketers have extensive knowledge in the field of marketing and sales, and they use this expertise to generate new business for the firm. They further have the duty of keeping up to date with the digital marketing trends to ensure the clients are not investing their assets in outdated tactics that may not be as fruitful as the new strategies to attract new business and clientele.

How do you get new law firm clients?

Well, addressing one’s value and mentioning detailed information on the legal services provided by a legal professional or a law firm will always prevail in the minds of potential clients. When clients are searching for an advocate or lawyer, to file their suit or draft any agreement, they want to know that they are choosing the best person for the job. 

The best way to digitally market this is via having the main focus on the core strengths of an individual or organisation. The strength may include anything from experiences to reputation to the result one has attained in the past or the cases they have won. Simply put, whatever makes one unique, must be displayed to attract potential clients. There are many channels one can avail to market their personal brand or law firm. Traditional methods such as print advertising, radio and television can be effective, but may also be expensive. This is why, many legal professionals and owners of law firms are turning to digital marketing to help them reach potential clients and keep an eye on the engagements that turn into a business.

How can one build client trust online?

When a client goes in search of a lawyer or attorney to attain their legal services, they always make sure they find someone who is worthy of their trust. The best way to build client trust on online platforms is to provide detailed information about your legal services and be transparent about all the costs that the client will have to incur for the services. 

One should also focus on creating a strong relationship with potential clients by responding to their questions and concerns in a timely and professional manner. Additionally, one should ensure that their website is easy to navigate and that it gives clear information about the legal professional and law firm. Also, one can develop trust among clients by offering a free consultation so they get to know you and your firm before deciding to avail services from the person or that organisation. The perfect mixture of all such aspects will definitely result in more clients trusting you and your firm, thus ultimately leading to more business.

What are some legal advertising precautions an Indian lawyer and law firm must follow while using digital marketing as a tool?

In this era, where digital connectivity is at its highest, online digital marketing has evolved to the extent that it is now one of the most crucial resources for businesses to succeed. However, when it comes to the legal digital marketing field, there are some unique sets of limitations, and Indian lawyers and law firms definitely have to follow them to avoid repercussions like punishments or, in worst case scenarios, being barred from practising the legal profession altogether. There are some set rules that prohibit Indian lawyers and law firms from advertising and promoting their legal services in a way that is regarded as unethical or is against the set rules of professional conduct. Let us see what points one must be cautioned about, apart from the explicit rules of BCI (discussed in brief in the above passages).

Content and messaging

We all know words have tremendous power, the case is more so in the field of legal digital marketing and legal advertising. While creating intriguing content for their digital marketing strategies, Indian lawyers and law firms must do it with proper caution. There should be a balance between demonstrating competence and exaggerating a certain point. Lawyers and legal firms must put more effort into educating potential clients, building and developing trust and sharing important legal information instead of using flashy gimmicks and hollow promises.

Cold calling and solicitation

As per the BCI Rules, lawyers are banned from using cold calling or unsolicited emails to find clients in India. Doing so will appear to be quite obtrusive and will infringe on professional ethics, making it an imminent marketing blunder. Instead, Indian lawyers and law firms can take a more strategic approach by-

  1. Holding webinars on legal matters,
  2. Bring about workshops and seminars on pertinent legal subjects, etc.

With such steps, they can establish themselves as leaders and prominent personalities in the legal field.

Client confidentiality 

We all know, the foundation or essence of any prosperous legal practice is trust. While promoting legal services online, Indian lawyers and law firms must ensure that they are not infringing the privacy of their clients. Any sensitive information exchanged between each other must be kept confidential, thus respecting the privacy of one’s client. However, with the permission of one’s clients, lawyers and law firms can add their testimonials. These testimonials must highlight the overall experience of the clients instead of sharing any explicit, private information. Doing so will give potential clients reassurance that their private matters will be handled with care and their privacy will not be infringed in any manner whatsoever.

What are some alternative marketing strategies Indian lawyers and law firms can avail for a strong online presence and to draw potential clients?

While traditional forms of advertising are banned for Indian lawyers and law firms, there can be some other marketing techniques that can be used to keep a strong online presence and to attract potential clients, some of them are as follows:

Thought leadership

By consistently posting knowledgeable and insightful material on their websites or blogs, Indian lawyers and law firms can position themselves as ‘thought leaders’ in their industry. This helps improve and enhance the reputation of the legal professional or organisation and attracts potential clients who are looking for information and expertise.

Seo (Search engine optimization)

As reiterated time and again above, using SEO strategies can increase a legal professional’s and a legal firm’s exposure in search engine rankings. Further, without using any unethical forms of advertisement, Indian lawyers and legal firms can enhance their internet visibility by optimising website content and adding important keywords.

Social media engagement

Again, as mentioned in the above passages, social media platforms can be of huge help for Indian lawyers and law firms to engage with their potential audience and to attract clients. They can build a solid online legal presence, which in turn, will help create leads. One can do so by publishing legal updates, sharing industry insights, and taking part in forums.

What are the legal issues in digital marketing?

The top legal issues that can affect one’s digital marketing are as follows:

  1. E-commerce and digital marketing,
  2. Purchasing a domain name,
  3. Compliance with the Digital Millennium Copyright Act (DMCA),
  4. Privacy on the Internet,
  5. The Law of Social Media,
  6. Policy on Personal Information Protection,
  7. Agreements on Terms of Service, and
  8. Contracts for E-Commerce.

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Fake news and disinformation : legal responses and freedom of expression

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corona virus

This article has been written by Priyanka Jain pursuing a Crack California Bar Examination – Test Prep Course from LawSikho.

This article has been edited and published by Shashwat Kaushik.

Introduction

In the era of awareness and literacy, there is a lot of resource sharing by way of books, articles, blogs, videos, and artificial intelligence (AI) and misuse of the information to gain money or recognition. Last few decades have witnessed a boom in Information Science and Technology. Information is a variable that is dependent on location, time, and situation. The Internet has seen a paradigm shift in its use and resource sharing. The advent of laptops, tablets, and smartphones has made the information a pool of knowledge that can be easily accessed by anyone through these devices anytime, anywhere, irrespective of their age, their need or their desire that is also in their hands.  The world now possesses the treasure of human knowledge by way of various electronic devices and disseminates this human knowledge or information to anyone much faster than the blink of an eye.

Fake news is false news. It is a decay of truth. Where the disseminator intentionally renders information based on falsehoods for public reaction. Fake news is entirely false and created to deceive the intended audience into taking it as real news. It can be created by human creativity or the use of artificial intelligence tools like generative AI and deep fakes. Any piece of knowledge is created through the tools used to deceive the public. The most unfortunate examples are suicide cases where people whose faces were shown in the false videos were forced to commit suicide out of humiliation and shame at facing there family members. It has various other facets, primarily misinformation and disinformation. This article discusses fake news and its impact and consequences on the world, along with the global legal framework.

Fake news and disinformation

Fake news

Fake news is a piece of news that lacks credibility. Credibility has to do with words that describe the information. If someone explains the meaning of “intellectual property” in a way that he could put across his understanding to the listener or reader, then the disseminator is credible. Or, if an organisation that has never dealt with medical health, like any space agency, publishes news on its website that “70% of people in the world have poor physical strength.” Then this piece of information should not be taken seriously, as the agency has nothing to do with medical fitness. Simply put, it should not be believed. Before relying on any piece of information, one must decide if the source is believable or simply trustworthy.

Fake news is fabricated to intentionally dupe or mislead the targeted audience for any wrong purpose, like disturbance of peace in society, to create dissatisfaction in public with respect to any affair of the state, or to tarnish the image of any organisation. This type of disinformation is created with the purpose of deceiving the targeted audience and often involves the fabrication of events, the distortion of facts, or the dissemination of false stories. Such pieces of information lack not only credibility but also the reasoning behind the foundation of the information. It does not address the public’s emotions but rather arouses them for any negative outcome. Fake news can be transmitted through various channels, including newspapers, magazines, television, radio, blogging sites, networking websites, and other online sources. However, the  main culprit that gave rise to its concern is social networking sites, which transfer information from one user to another at a much faster pace than the blink of an eye.

The impact of fake news has been found to be prominent, changing public opinion, perceptions, and even socio-political, social, or socio-economic outcomes. Sometimes people believed in “WhatsApp” forwards or any other website link and took it as true and it led to severe arousal of anger and defamation. In a case of mob-lynching five members of a nomadic community were brutally mob-lynched because of a video on WhatsApp that said these people were child-lifters. Later, during the investigation, it was found that those videos were fake. This tragic incident foretells the implication that the spread of fake news leads to any public outcry ultimately resulting in crime. If this video had not been forwarded in the blink of an eye, then this horrific incidence would not have occurred. Those innocent nomadic people that form part of our cultural heritage would be alive. If the users of WhatsApp used their critical reasoning or tried to verify its veracity, then it would be stopped.

Recognising and combating fake news have become critical endeavours in fostering an informed and resilient society. Information is ubiquitous. Information is found everywhere in several manifestations like blog, microblogs, articles, daily news, journals, audio, video, comments, archives, books, etc. All of these require heightened awareness to critically assess their veracity, except the orders, rules, laws, ordinances, and court judgements that are backed by reliable authority, deep research or any diligent proceeding. Several countries have taken steps to combat the spread of such disinformation, misinformation or fake news by assimilating teachings regarding media and information. It include teaching such skills to school students so as to understand how information can be manipulated, how the information can be analysed and critically examined. Finland is the first European country to follow it, followed by Sweden and the Netherlands. However, this approach is not easily implementable in developing countries because of a lack of resources, training, awareness and cultural,linguistic and geographical disparities. Also, the former President of the United States of America, Mr. Donald Trump, took a significant step by calling off all the protection from social media sites regarding any news published on their platform. In India, an amendment was proposed in January 2023 to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Analysing and removing fake news and disinformation requires a multi-faceted approach, including legislative measures, school education, and even home learning, to curb the menace of fake news and also avoid unwanted and unforeseen incidents.

Disinformation

Disinformation refers to the planned dissemination of false or deceiving information with the intent to cheat, manipulate, or change public opinion. It can be generated to develop a personal brand or to establish oneself on social media by showing that the influencer is an expert. Disinformation can also be spread through personal communication. Unlike misinformation, which may involve the inadvertent publicization of false information, disinformation involves a deliberate effort to author a false narrative or alter perceptions. It may be like someone pretending to be an expert in finance and intending to divert the customer’s savings to any policy for which he has a fixed commission. Fake news and disinformation are hand in glove phenomena showing the intentional propagation of wrong, incredible information with the aim of profit making or fooling the public or any individual. Both fake news and disinformation pose significant challenges like disturbance of harmony, erosion of confidence. Redressing these issues requires an approach that integrates global legal frameworks, technological advancement, media literacy programmes, and global collaboration to protect society from the clutches of the devastating demon of false information.

Creation of deceptive content using artificial intelligence algorithms 

Artificial Intelligence has paved the way for quick content creation that can be used to manipulate others and that can also be deceptive and misleading. Large Language Models (LLMs) can recognise, generate and predict human languages through already available resources. They are widely used in human written text, which is actually not written through human intelligence. By leveraging the power of generative artificial intelligence tools, credible content is created to gain the attention of the user. This is the ability of artificial intelligence to create far more than just persuasive content and to spread it in large volumes immediately. 

Deep fake: impersonation using deep machine learnings

Deep fake is a type of artificial intelligence that is used to create audio, images, and hoaxes that look original. For example, a photo of a married couple can be used to create several other photographs of the same couple. To create real looking photos, their faces can be copied and pasted on another couple’s photographs to steal the background or clothes. Such deep fakes are meant for entertainment but if injected into social networks and circulated around the web, they can be misleading and also create suspicion regarding the veracity of the original piece.

Another example can be of any video where the face of the original speaker can be swapped with another, the voice can be changed by the voiceover of the video or one audio file can be inserted by way of video-editing. One such reporting incident was that of the Ukrainian President in the year 2022, when he was found asking his troops to surrender. Also, deep fakes are quite common in the “porn industry” to earn profits. Deep learning training techniques gather data from a pool of information, like an abundance of photographs, to create any face that looks like a real person’s face but actually the person shown doesn’t exist in the world; it exists only in the digital or virtual world. 

Deep fake technology has been used for decades and has the potential to be exploited to create fake news, misinformation, disinformation and even disturbances of peace in society by arousing negative emotions in the public.

Impact of fake news and disinformation on society

The impact of fake news and disinformation, on society can be grotesque and wide-ranging. Here are some key ways in which it can affect individuals and communities:

Public confidence

Disinformation shatters the confidence of society with respect to the disseminator, person, institution or society in the mind of the listener. When anyone reads, listens to fake news and later realises its reality, it becomes almost impossible for him to trust any information from that source or about that target.

Social cohesion

Fake news can contribute to social division. For example, through any messaging app, a video is circulated about a killing scene only to spread hatred. It is only a movie scene but shown as a riot or any crime that has happened in the neighbourhood of the viewers, only to arouse the negative emotions of the viewers. Many times, such videos give rise to Mob-Lynching as well.

Medical misguidance

Disinformation by way of alternative medicine or even in the name of Ayurveda is spread across the world wide web, where it is stressed that the medications on which you are relying are doing more harm than good and can have a malefic impact on the well-being of the recipients of such information. Wrong information about medical treatments, home remedies, or spectacle removal by way of an herb, even without any patent or proper research, instigates  the recipient to not trust his doctor. Fake news created to tarnish the image of medical personnel or any medical institution can lead to misguided decisions by even those patients who were cured successfully in the past. They then convinced themselves that they were protected by destiny. Such information results in low recovery, untimely deaths, and too much fear in the patients and their families.

Political vendetta

Disinformation is a powerful tool in the hands of political organisers to secure votes. It undermines the democratic nature of society. Political organisers may use fake news to create confusion in the minds of citizens.

Impact on the economy

We are living in an era of endless-scrolling because of the firehose of information available on the internet. This increases the misguidance with respect to the financial system or any financial institution. This can be done by any representative of a financial institution in person as well. Only to secure the interest of one individual from several investors is compromised. It has led to fraud, too.

All these impacts discussed here are just the tip of the ice-berg. There are several impacts remaining, to name a few, impact on decision-making, cyber-security, national-security, strain in professional as well as family relationships.

Information literacy

Information literacy is the ability to find and discern desired information, it can be a valuable tool to combat the menace of fake news and disinformation in the digital age of information overload.

Following are the steps to information literacy:

  1. Define: A user should know what information they require. 
  2. Find: The second step is to locate the information. It includes finding, accessing, and retrieving the information. This information can come from any source and may be online or paper-bound.  
  3. Evaluate: The next step is to decide its credibility. So, one should ask a few questions regarding the credibility of the information. Whether I was looking for this information? Is it trust-worthy? Who is the disseminator? If a space agency publishes advice about a pandemic, does the Health Department of State disseminate an advisory on the pandemic? Of course, the latter is more trustworthy.
  4. Organise: The collected information should also be presentable; otherwise, if the first and last points mix up, it may propound a new theory. The organisation of information is necessary to make use of the information in a proper way.
  5. Communication: Communication means transmission of information from one channel to another, from source to destination, or making it available to the intended user. It should be as per the needs of the recipient and competence of the disseminator. It should be done with competency and understanding in legal and ethical manner.

UNESCO’S global initiative on media and information literacy freedom of expression across borders 

Freedom of expression, a special feature of democratic societies, expressed by way of voting, public speech, media, film-making enables individuals to raise their opinions and share information among themselves. However, this fundamental right faces a challenge in the form of disinformation. Striking a balance between the preservation of freedom of expression and reducing the malefic impact of disinformation is a pressing concern today.

UNESCO’s Global Initiative on Media and Information Literacy aims to raise awareness regarding the use of media and information literacy to combat the overwhelming pool of information and the growing dissemination of fake news and disinformation. This is a welcome step by UNESCO to safeguard the right to expression under Article 19 of the Universal Declaration of Human Rights, 1948.

This programme aims to empower the masses to apply critical thinking and reasoning skills before believing any piece of information. To ascertain the veracity of the version of the author or presenter, they must be digitally literate and capable of evaluating the information or media they consume.

Legal challenges in digital age

Difficulty in defining fake news and disinformation

The terms “fake news” and “disinformation” are used interchangeably by the readers. But their meanings are contextual and as per the purpose of their dissemination. These terms have the quality of being interpreted in a different fashion from person-to-person. This makes it challenging to define these terms holistically. However, from time to time, an inclusive header can be prescribed, subject to amendments as per the advancements in the digital age.

Lack of international standards

The international standards regarding fake-news and disinformation lack global coverage or, simply speaking, they are still evolving. The digital information landscape is continuously evolving and poses challenges to addressing and redressing this menace at the global level.

Balance of freedom of expression and disinformation

The United Nations Human Rights Council has clarified from time to time that prosecuting and punishing journalists for the publication of fake news or false news is  violative of Article 19 of the International Covenant on Civil and Political Rights. Provisions regarding false news under media laws serve as barriers on freedom of expression. It unduly limits the exercise of freedom of opinion and expression. In 2000, on the promotion and protection of the right to freedom of opinion and expression, the UN Special Rapporteur urged all governments that press offences should not be punished with imprisonment unless they are found to involve cases regarding racism, violence, or discrimination.

Measures to curb the menace of fake-news and disinformation

Global measures

The Joint Declaration on Freedom of Expression and “fake news”, disinformation, and propaganda

It is an international endeavour to tackle the challenges arising from disinformation. It was adopted on March 3, 2017 by the United Nations Special Rapporteur on Freedom of Opinion and Expression, the Organisation for Security and Co-operation in Europe (OSCE), the Representative on Freedom of the Media, the Organisation of American States (OAS), the Special Rapporteur on Freedom of Expression and the African Commission on Human and People’s Rights (ACHPR).

The joint declaration advocates for the concern of freedom of expression and redresses the challenges posed by the spread of ‘fake-news’ and ‘disinformation’. It calls attention to the role of society and social institutions as a whole in curbing the menace by bringing together the masses, technology platforms, and governments to promote media literacy, transparency, and accountability, along with protecting freedom of expression. It presses on the need for critical thinking to ascertain the veracity of the version.

Measures initiated in india

  1. Press Council of India: Press Council of India was established to preserve the freedom of the press and to maintain the standards of newspapers and news agencies in India. It was established under the Press Council Act, 1978. This ensures the dissemination of news of public interest.
  2. Amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021: These amendments are notified for open, safe, trusted and accountable internet. These amendments provide for  a consummate framework for online gaming. Also, they provide for fact checking regarding content pertaining to the government.

These amendments protect citizens from online betting and wagering by banning them completely.

Landmark cases in India regarding fake news and freedom of expression

Rahul Gandhi vs. Union of India (2018)

The 2018 Supreme Court case of Rahul Gandhi vs. Union of India was a landmark case in India that dealt with the issue of freedom of expression and the right to privacy. The case was brought by Rahul Gandhi, a prominent Indian politician, who challenged the constitutional validity of Section 499 of the Indian Penal Code, which criminalised defamation.

Rahul Gandhi argued that Section 499 was overly broad and vague and that it had a chilling effect on freedom of expression. He also argued that the right to privacy was a fundamental right that was protected by the Indian Constitution and that Section 499 violated that right.

The Supreme Court agreed with Gandhi’s arguments and struck down Section 499 as unconstitutional. The Court held that the right to freedom of expression was a fundamental right that was essential for a democratic society and that Section 499 was not a reasonable restriction on that right. The Court also held that the right to privacy was a fundamental right that was protected by the Indian Constitution and that Section 499 violated that right.

The Rahul Gandhi vs. Union of India case was a significant victory for freedom of expression and the right to privacy in India. The case helped to establish the principle that these rights are fundamental rights that are protected by the Indian Constitution. The case also had a significant impact on the way that defamation cases are handled in India.

In addition to the above, here are some other key points about the Rahul Gandhi vs. Union of India case:

  • The case was heard by a bench of three judges, led by Chief Justice Dipak Misra.
  • The judgement was delivered on July 25, 2018.
  • The judgement was unanimous, with all three judges agreeing with Gandhi’s arguments.
  • The judgement was widely welcomed by human rights groups and free speech advocates.
  • The judgement has had a significant impact on the way that defamation cases are handled in India.

The Rahul Gandhi vs. Union of India case is a reminder of the importance of freedom of expression and the right to privacy in a democratic society. The case also demonstrates the power of the courts to protect these fundamental rights.

Prashant Bhushan vs. Union of India (2019)

The 2019 Delhi High Court case of Prashant Bhushan vs. Union of India was a landmark case that dealt with the issue of freedom of speech and expression in India. The case was filed by Prashant Bhushan, a prominent lawyer and activist, who had tweeted two tweets criticising and spreading fake news about the Supreme Court of India and the then Chief Justice of India, Dipak Misra. The tweets were deemed to be contemptuous of court, and Bhushan was charged with criminal contempt.

The case was heard by a bench of three judges, led by Justice S. Ravindra Bhat. The bench held that Bhushan’s tweets were indeed contemptuous of court, but that they did not warrant a prison sentence. The court found that Bhushan’s tweets were made in the public interest and that they were not intended to interfere with the administration of justice. The court also noted that Bhushan had apologised for his tweets and that he had no history of contempt of court.

The Supreme Court of India upheld the Delhi High Court’s decision in 2020. The Supreme Court held that Bhushan’s tweets were contemptuous of the court but that they did not warrant a prison sentence. The Court found that Bhushan’s tweets were made in the public interest and that they were not intended to interfere with the administration of justice.

The Prashant Bhushan case is a significant precedent for freedom of speech and expression in India. The case shows that the judiciary is willing to protect the right to criticise the government and the judiciary, even when such criticism is expressed in a contemptuous manner. The case also shows that the judiciary is willing to consider the public interest when determining whether or not to punish someone for contempt of court.

The Prashant Bhushan case is a reminder that freedom of speech and expression is a fundamental right in India. The case shows that the judiciary is committed to protecting this right, even in the face of criticism of the government and the judiciary.

These landmark cases have had a significant impact on the regulation of fake news in India. The Supreme Court and the Delhi High Court have recognised the importance of protecting freedom of speech and expression but have also emphasised the need to curb the spread of fake news and hate speech. The government has also taken steps to address the issue of fake news, including setting up a committee to examine the issue and recommend measures to address it.

Conclusion

With the growth of information technology and its rapid spread among the masses, several challenges were posed to society regarding the safety of their privacy and reputation, as any piece of information can be spread in a matter of jiffy. Fake news can easily be shown as real through the use of generative AI. Any photo or video can be created resembling real and appealing.

UNESCO’s Global Initiative on Media and Information Literacy raised awareness regarding the use of media and information literacy to combat the staggering outburst of information and the growing dissemination of fake news and disinformation. This is a heroic step by UNESCO to safeguard freedom of expression. There are several challenges to ending the thunder of ‘fake-news’ and ‘disinformation’. The world requires a holistic charter or declaration for this concern. So far, we have made declarations regarding freedom of expression and media literacy. This throws light on the procedure for the proliferation of unwanted information but does not redress or categorise the fake-news or false information. There is also a lack of proper grievance redressal mechanisms, neither at the national level nor at the international level.

Till now, we have only had two potent shields to save us from this nuisance, critical thinking and information literacy. Critical thinking also has limitations due to age, mental disorders, and the and the tendency to trust someone. Many times, authors also ensure credibility by exaggerating their identities. Any novice may pretend to be an expert on the subject. Information literacy has the challenge of its accessibility, many times, genuine information is locked in high subscription databases only.

In this age of digitization and inquiry, society needs to educate itself by way of continuous learning, culminating proper research skills and examining the information on the scale of credibility, sensitivity and logic together with ethical principles.

References

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Interactive content : creating engaging experiences for US audiences

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This article has been written by Abraham T. Philip pursuing a Training program on Using AI for Business Growth from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Today’s digital world is buzzing with a mind-boggling half a million blog posts daily. So, imagine how steep your challenge will be to command attention in this digital cosmos. It is going to take more than just posting content. 

We know you have a brilliant idea, perhaps for an article, and you have given it your final finishing touches. Is that all for your content game to elevate on the digital front? Certainly not. If you don’t know how, your idea will crash even before it attempts to take off on the digital runway. 

These days, everyone makes content: No big deal about it. However, your content differs from others if your creation generates interest, curiosity, or criticism. You have to create your content to turn eyeballs as such! Got it? If not, nobody will search for your fabulous work in the digital black hole. You got the point, right? 

Consistency, relevancy, and personalisation are the three pillars of modern content creation. Get that etched into your understanding. To begin, you, as a marketer, need to understand your audience’s desires.

This article opens a new page in interactive content-creating experiences. Most assuredly, it will help you cut through mundane content like a hot knife through a slab of cold butter. 

So, welcome to a world where you will learn the dynamics of content that is highly engaging.

The benefits of such content are already proven in the domains of education, entertainment, and inspiration. The digital landscape is ever-evolving. Learn how to forge meaningful connections with your audience or be left behind.

The blueprint towards creating engaging online experiences – to know and research your target audience, especially their pain points.

Content marketing is actually a bait in disguise; if the bait fails to trap it, it falls short of its desired quality. So, if your content marketing has to lure your audience, start by giving them answers to the problems they are trying to solve. As simple as that.

However, don’t drift off course. Ensure you are on the mark at every stage, just like pilots who check their instrument panels repeatedly. Stay with your audience and beat every temptation to discuss topics different from your niche.

You cannot build a pyramid laterally, can you? So, likewise, know how to stay in your content marketing game by staying focused on your core niche.

Your content has its edge as long as it stays to the point, and anything else will change its intended trajectory, and your audience will scatter. Boredom also plays spoilsport, so creators delve into identical topics to fill the content void.

Hence, the golden rule of content marketing requires content creators to stay on topic instead of switching topics.

Social listening tools to help you stay on course

Social media listening tools help you listen and understand your customer’s perspectives non-invasively. Hence, they are indispensable in the arena of content marketing. Besides grasping your audience’s attribution of your product or service, they can help you gauge what your competitors are up to. In effect, it enables you to see what is being said across social channels.

With the help of these tools offering real-time market research, you can refine your strategies. It is like a satellite in the digital sky, monitoring brand mentions, competitor brands, and relevant keywords on social media.

This real-time tracking helps you discern their pain points and desires for the future. You can simultaneously track competing brands, identify trending content, and conduct sentiment analysis on topics relevant to your business.

The intelligence gathered can be put to strategic use, tailoring product strategy and marketing to customer service and support. Your business can positively impact its bottom line by making data-driven decisions based on this wealth of information.

Some of the best social listening tools are:

Segment your target audience

Your audience is in a homogeneous state, so you have to segregate them based on their sign-ups for a webinar or website engagement. Many metrics must be considered, like the likes on a particular post, time spent on a website page, and more.

You need to analyse each group for their level of interest. The data derived will help you customise content based on the subsets within your audience. Personalised content will go a long way, allowing your audience to have differing interests. They will feel valued and understood.

Use the above segmentation for further customised recommendations. In today’s market, customised content draws people’s attention. Brands want to create a unique experience just for them. Look at the groups you sorted as per the above instructions.

Give each person personalised suggestions. Customise your suggestions and send them through the event app, email, or website. It’s like getting recommendations tailored to your tastes—making everyone feel like they’re getting a memorable, made-for-them experience!

Focus on establishing one-to-one connections.

People are social animals. One of the reasons they love going to events is to meet and network with other like-minded people. So, you can plan an event and pack it with friendly activities and spaces to help them make those connections. The bottom line is that people will flock to cool spaces where they find their kind to hang out and make new friends.

Get data for follow-ups

Hosting a successful online event is not a means to an end. You need to retain the interest generated in your audience by that event.

How? It is a continuous process, and for that, you need data. Use the data generated from your audience interactions throughout the event to create custom content for them.

This way, you can keep interacting with your audience even after the event. Use what you have gathered and learned to maintain good vibes and stay connected with your audience.

Localise your approach

Localization takes your content from mere peripheral skimming to deep inside your audience’s psyche. It goes way beyond simple translation; the job requires fine tuning content to match a specific audience’s mindset reflected through culture, language, and preferences.

Hence, you must understand the same to create an experience crafted for the local market. Wouldn’t you like a website or app that speaks your language and aligns with your cultural expectations?

The objective of localization is to create such an emotional connection. It builds trust and creates a personalised connection.

Why interactive content matters

Interactive content, such as quizzes, polls, and games, has become increasingly popular in recent years. This is because it offers several benefits over traditional content, such as articles and blog posts.

  1. Engagement: Interactive content is more engaging than traditional content. This is because it requires users to actively participate rather than passively consume information. This can lead to increased attention spans and longer on-page times.
  2. Retention: Interactive content is also more memorable than traditional content. This is because it creates a more immersive and personal experience for users. This can lead to increased brand recall and a greater likelihood of conversion.
  3. Lead generation: Interactive content can be a great way to generate leads. This is because it provides users with a valuable and engaging experience that they are likely to share with others. This can lead to increased traffic to your website and more opportunities to capture leads.
  4. Conversion: Interactive content can also be used to increase conversions. This is because it can create a sense of urgency and excitement, which can lead users to take action. This can lead to increased sales, sign-ups, and downloads.

If you are looking for a way to improve your content marketing strategy, interactive content is a great option. It can help you to engage your audience, increase retention, generate leads, and drive conversions.

Here are some tips for creating effective interactive content:

  • Keep it simple: Don’t overcomplicate your interactive content. Make sure it is easy to understand and use.
  • Make it fun: Interactive content should be enjoyable to use. This will make users more likely to engage with it.
  • Use high-quality visuals: Visuals are important for any type of content, but they are especially important for interactive content. Make sure your visuals are high-quality and relevant to your content.
  • Promote your content: Once you have created your interactive content, be sure to promote it through your social media channels and other marketing channels.

Types of interactive content

Infographics and interactive visuals

Infographics and interactive visuals bring static images to life, making data and information more engaging. They incorporate elements like interactive charts, graphs, and hotspots that users can explore, revealing additional information and insights.

Videos and interactive storytelling

Interactive videos offer viewers more control over the storytelling experience. They can choose different paths, make decisions that influence the narrative, and unravel the story at their own pace. This approach creates a personalised and immersive storytelling experience.

Quizzes and polls

Quizzes and polls provide a fun and interactive way to test knowledge, gather feedback, and engage audiences. They can be designed to be educational, entertaining, or both. Quizzes and polls encourage participation and interaction, making the audience an active part of the content.

360-degree experiences

360-degree experiences transport audiences into immersive environments, offering a panoramic view of a scene or location. They can be explored using a mouse or touch screen, allowing users to explore different angles and discover hidden details. 360-degree experiences are popular in industries like travel, real estate, and education.

Interactive games and simulations

Interactive games and simulations offer a more hands-on and engaging way to learn, train, or entertain. They immerse users in virtual environments, allowing them to interact with objects, characters, and scenarios. Interactive games and simulations can be used for educational purposes, skill development, or simply for fun.

Interactive content offers endless possibilities for engaging and captivating audiences. By incorporating interactivity into their content, creators can create memorable experiences that leave a lasting impact.

Create content as per the latest trends

Content marketing has to be competent to warrant your audience’s attention online. It calls for consistently creating and sharing valuable, exciting stuff.

Businesses need people to buy their products eventually. So, the role of compelling content is to grab and keep the right people’s attention.

That is what makes customers stick around. As the internet keeps changing, businesses must reinvent their content strategies to keep up with the latest online trends.

Outline to create content as per the latest trends:

Follow industry leaders

Subscribe and follow the industry experts and influencers. It will help you understand how they are shaping the content landscape.

Consume their blogs, podcasts, newsletters, or social media accounts. Learn from their insights, tips, and case studies. Stay in the league by following content stalwarts like Joe Pulizzi, Ann Handley, Neil Patel, Rand Fishkin, and Jay Baer.

Join online communities

If you are fascinated with content marketing, you should stick around people who share your passion. Where can you best find them other than by joining online communities?

You can interact with other content marketers on such platforms, ask questions, share ideas, and get feedback. To have the edge, join online communities like Content Marketing Institute, Copyblogger, Content Marketing World, and ProBlogger.

Many groups are active on social media handles like LinkedIn, Facebook, Reddit, or Slack. Join them and be an active participant. You will be able to learn a lot from the exchange that happens in such groups.

Read industry publications

Voraciously consume reading publications covering topics that matter to you. Their articles, reports, infographics, or videos are full of insights. Learn from their data, analysis, and recommendations. These industry publications will help you imply a lot of things.

It will also keep you posted on the latest content marketing trends with industry publications- Content Marketing Institute, MarketingProfs, HubSpot, Moz, and Search Engine Journal have some of the most sought-after publications.

Attend industry events

Look out for other content marketers. Learn to strike up an online dialogue with them and network with them. This will help you keep updated as you join their groups and discussions. Make it a point to attend similar industry events to stay in the top league. To keep yourself updated, you should network with and learn from other content marketers by attending industry events.

Such events can be found both offline and online. Content Marketing World, ContentTECH Summit, Inbound, Content Marketing Conference, and Content Marketing Awards are preferred launchpads for networking and learning among content marketers.

Once you are well versed in the above pointers, get ready to trend on the following social media handles that are popular in the US.

Facebook

Facebook is a digital rage in the US, with 243.58 million users. It is the most widely used social platform there and has grown steadily over the past decade.

YouTube

Most YouTube users are based in India. The nation remains number 1 with 462 million users, only second to the US with 247 million.

YouTube has grown significantly over the last decade in terms of users and revenue, with one report suggesting a 30% growth in revenue in the past four years.

Since video content is more engaging to the senses, it has become the channel of choice for communicating with, educating, and entertaining audiences. There is little surprise that YouTube continues to be an all-time favourite with new and old users.

Whatsapp

WhatsApp is quick on the uptake, with features like quick replies and chat filters. The spontaneity of the app makes it most preferred among B2B marketers.

WattsApp ranks number one in the US as the most preferred social media platform. It is ahead of TikTok, Instagram and CashApp, with currently 2 billion global users, formerly just 200 million.

While 2019 saw 68.1 million users in the US, the app is projected to reach a staggering 85.8 million users by the end of this year.

Most of the WhatsApp community in the US ranges between ages 26 and 35. 50% of them use the app daily. Of the total users worldwide, 78% use at least once a week

Instagram

Instagram users in the US are found to be between 18 and 34 years old. 18-24-year-olds at around 30.1% make up the most Instagram users there, followed by 25-34-year-olds at about 31.5%.

Teenagers aged 13-17 consist of only a fractional 8.5%.

Instagram is a top-rated social media platform in the US. What began as a mere photo-sharing app has now become a platform of choice for professional networking.

Here, you can promote products and services visually through photos, videos, Instagram reels, Instagram stories and Instagram shopping.

TikTok

TikTok was created in 2016 by a Chinese company called ByteDance. You can find millions of personalised short videos on TikTok.

The app’s diverse editing and sharing options make it an ideal platform to create and broadcast one’s reels. Many are doing so to develop followers and friends.

TikTok has 150 million active users in the US alone. It is one of the fastest-growing social media platforms in the world. A third of adults in the US rely on TikTok for news inputs

It intends to become one of the most popular search engines, even ahead of Google. The fierce competition between them is all over the digital wall. Gen Z (18-24), close to 50 percent, has a great fascination for TikTok. Millennials make up most of the other half.

Snapchat

It is an instant messaging service that is visual and chat-based. Thirty percent of the total users belong to the US alone and love its unique short, snappy videos and posts. It is effortless to connect with your friends on Snapchat.

Pinterest

Ben Silbermann, Evan Sharp and Paul Sciarra- They are Google employees who launched Pinterest, a visual discovery tool, in 2010.

Pinterest commands a loyal following of 445 million active fans worldwide. 86.8 million alone are US-based.

Millennials dominate the user category, with Gen Z not far behind. As we speak, Pinterest continues to wow its younger user base.

Pinterest users in the US are forecast to increase phenomenally. Since its inception, Pinterest as a social media handle has only seen an upward surge. The new user base is estimated to touch 102.2 million users in 2028

Around 76% of women seem entirely bowled over by Pinterest, but male users are no less fascinated. Yes, that’s right! There are plenty of unexplored opportunities out there.

So, if you’re a business owner or entrepreneur, it’s time to plan some bold content-engaging strategies for Pinterest.

Linkedin

LinkedIn was primarily introduced as a job searching and professional networking platform. Due to its professional outlook, LinkedIn continues to get popular among professionals and the business class. Recently, it has succeeded phenomenally in targeting B2B marketers.

Besides professional networking, businesses find the platform most helpful to post their B2B content. As a platform second only to Facebook, it boasts around 900 million users worldwide.

Again, the most significant number of LinkedIn users are from the US. 60% of its users, out of the 220 million users in the US, are adults aged between 25 and 34. The second largest group of users is between 18 and 24.

Conclusion

You could be anyone. Are you a small company or a startup trying to make your mark felt on social media? Then, you must learn the digital pulse first. 93.8% of marketers are already on social media, meaning they perform all their marketing over the digital landscape. The likes of you will only get added to the above number with the adaptation of digital marketing.

First, study the most trending apps and zero in on those that most matter to you. Analyse their growth over the last few years. Use the data to formulate a content strategy unique to your marketing campaigns.

Pinterest, for now, looks like a great option, while Twitter’s future looks uncertain. So, like mutual funds, let your content strategy get diversified over a list of apps, from the most trending to the not-so-popular. Make sure you don’t put all your eggs in one basket.

References

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Balancing multiple remote freelance gigs : tips for women freelancers

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This article has been written by Harsha Dhandekar pursuing a Diploma in Content Marketing and Strategy from Skill Arbitrage.

This article has been edited and published by Shashwat Kaushik.

Introduction

Today, the world is witnessing a remarkable shift as women freelancers are emerging as frontrunners in adapting to the latest trends and achieving success across various professions. In this article, we will look into hacks as well as tips for female freelancers who are taking on multiple remote projects simultaneously. We will also try to apply some innovative ideas for ease of work.

Club your daily routines and work together

This tip is the easiest one and essential too. One should try to club their work around daily activities such as naps or school hours, which can help streamline your process without any hustle. This will enable freelance women to achieve maximum productivity, use more time for their work and also achieve greater productivity. She should try to analyse your schedule and create a work-life balance that works for her. This will enable her to excel in her profession as well as her personal life.

Can you recognize your realistic work targets

We understand that managing household tasks and working together is a very tough job. Recognise your realistic work targets to avoid any last-minute rush and prioritise their order according to deadlines. Try to streamline all the tasks according to submission dates and give all your efforts to managing them well. This will lead to successful client relationships and make your life easy.

No communication barrier between your family

To ensure a smooth alignment of your work and household chores, please keep all communication crystal clear with your family. Discuss your plans and schedule of work with your family members so that help can be obtained from their end to achieve effective work. Also, you don’t want to sacrifice your family life for the sake of your work promises. 

Can you manage all tasks

Wondering how to manage your work tasks and important family events well? Take advantage of the task management tools available so that hassle-free work will be done and the family will be satisfied due to your active participation in family events. Remember that you are not a robot who can manage all the tasks without any errors. For ease, try to get help available in any way, whether it’s human or technical.

Skill add-on

In this digital age, one can only survive if he/she takes up the challenges and proves them best. Make efforts to learn the required skills without causing an imbalance in your work-life balance. Make some allotment for learning new skills in your schedule and practice those skills to get maximum results. Stacking up new skills will help you achieve more in your work as well as help you optimise it efficiently.

Search for collaborative opportunities to grow

If you have work stacked up, then take advantage of local support networks. You can join hands with other freelancers or housewives to optimise your work. You can also avail of internships if possible. This will minimise workload and efficiency will increase. You will be able to learn shared skills. And this will be beneficial for your work partners. Don’t be a one-man army. Be a part of society and responsibly create and help build a strong society with your small steps. 

Take mini breaks

Why do you feel burned out or exhausted? Instead, take mini or short breaks more. These breaks will revamp your energy and refresh your mind, which will in turn create more innovative and fresh work. As a result, your work will be appreciated by your client. But these breaks should be for a short period so that you do not need to make up your mind again about the task.

8. Well planned finances:

As a successful female freelancer, you should plan your finances well, including taxes, savings, and expenses. Also, plan for any unexpected event where there will be a need for a lump sum. Never underestimate. Always be prepared for any circumstances. It’s always good to have plan B.

Self-analysis and adjustment

A small pocket of time for self-analysis will give you an overview of your mistakes or skills, which you can improve and try to adjust according to your work needs. Always be on your toes to adjust and adapt immediately so that you won’t lag behind in your schedule.

Small wins are steps to motivation

Small wins should be celebrated more often. These wins will act as motivation for you to achieve more. These wins will ignite the fire within you. Never let go of your will to do more. Extend your wings to fly.

Categorise and group similar tasks together

Always assemble your tasks according to priority first and then regroup them as per task similarity so that time can be saved and work gets finished efficiently without any hassle. This will streamline your flow of work and allow you to use your most allotted time.

Set preferences for highly impactful tasks first

Give preference to highly important and critical tasks first. This will make you decide to handle high-impact tasks first, which will be beneficial to achieving great success towards the completion of the project. This will provide you with breathing space for less impact tasks. Also, your mind will complete these tasks in the minimum amount of time. Effective time management is a key to success as a female freelancer.

Always make use of platforms that are niche

When we use niche platforms for freelancing, it will give us some support as well as safety regarding payments. If we use unverified platforms for freelancing, then our efforts as well as our time will get wasted. Also, we will not receive any benefits from it. So please prefer niche platforms for freelancing.

Negotiate achievable deadlines

As a woman freelancer, discuss every aspect of the project with clients. Additionally, negotiate achievable deadlines to submit your project. Don’t be overconfident or under-confident regarding submission dates. Its impact will be negative if you aren’t able to finish your tasks within the timeframe given by the client. Be wise enough to give your best within the given time frames.

Make use of automation tools

The world of automation is open to exploration, so take a deep dive into it to transform your career. Mould your life as per this advanced era to make progress and take advantage of automation tools to make your life easy. There are so many useful AI tools that make your work a lot easier, as well as make it within a matter of seconds. Polish your past skills and update your work with the help of an automation tool.

Stay updated regarding industry trends:

Always be on your toes regarding updated industry trends. Don’t miss out on any updates or new technology releases that will be related to your industry. This will make you a knowledgeable freelancer and attract you to high-paying clients. Stay updated to win the race.

Take external help for household chores

Balancing work and life is just like walking on rope without support. Managing household chores can take hours if not planned well. If there is any function at your place or any important event which you can’t miss, then take external help to execute these household chores so that work can be done without any problem. You would prefer such help to manage your house well so you can concentrate well on your job. This will also help to minimise your mental stress level. In this way, your personal life won’t be neglected, as you will spend free time with them.

Network strategically

Networking is essential to growing in your field. But networking should be well thought out. Make connections strategically. You can get more and more work from your networks and you can also get help if you get stuck at some point in your work. Strong networking also helps you gain new ideas for your work.

Learn, learn, and learn

Be keen to learn every aspect of your world of work. Never procrastinate. Search and learn, which can be helpful for you to grow. Align yourself with your freelance career, which can make you a well-informed professional and bold in the freelance world. Advance in your professional world by investing your time in learning and staying updated. In this way, you will stand out from the competition and be the achiever of success.

Conclusion

Having said that, going hand in hand with the latest trends is beneficial for female freelancers who are looking to succeed in an ever-changing and challenging industry. Not only do they need to manage multiple freelance projects, but they also need to embed themselves into a digital lifestyle. They should use automation tools, explore mini-tasking opportunities, prioritise human beings, and strengthen networking to achieve long-term success. They also need to upskill themselves to come out of a cocoon of problems and turn into beautiful butterflies to fly in the world with wings of success

 References

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Sharda vs. Dharmpal (2003)

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This article is written by Prashant Prasad. It deals with the facts, issues, and arguments presented by the appellant and respondent, the various legal provisions involved, and the judgement that was delivered by the Supreme Court of India in the case of Sharda vs. Dharampal (2003). The present article deals with the various provisions pertaining to the Hindu Marriage Act, 1955, and other relevant legal concepts, offering a comprehensive understanding of the court’s power under Section 151 of the Code of Civil Procedure to make such orders which are necessary for the ends of justice.  

Introduction 

In the current scenario, there has been a boom in technological advancement, but at the same time, integration of such technology with the judiciary remains limited. Many major issues have been faced by the judiciary while adopting technology to maintain the balance between the rights of an individual and achieving justice. However, in spite of the present issues relating to technology, many courts have emphasised the importance of technology in resolving complex legal matters. The Supreme Court, in the case of Sharda vs. Dharmpal (2003), has emphasised the importance of using technology in matrimonial cases.

The fundamental rights are basic human rights, and they must be protected in any scenario. The use of technology in marital cases might affect the rights of individuals, and whether such use of technology is contrary to the fundamental right, i.e., the right to privacy, is the matter of question in the present case. The Supreme Court of India in the present case recognised the importance of using technology in order to resolve matrimonial cases. It was ruled by the Apex Court that the matrimonial court does have the power to subject the parties to a medical examination if the situation demands it. The present case comprehensively deals with the practical importance of technology while delivering the judgement relating to any matrimonial dispute.

Background of the case 

The Hindu Marriage Act, 1955 (hereinafter referred to as “the Act”) is the legislation that governs marriages among Hindus, Buddhists, Jains, and Sikhs. This Act has undergone multiple amendments to cater to the needs of a changing society while safeguarding the rights of the parties involved. Section 12 of the Act provides the various conditions that determine the legal validity of a marriage. This Act further provides the provisions of divorce and judicial separation, based on which a marriage can be dissolved on the basis of different situations. Section 13 of the Act discusses the various grounds on the basis of which the marriage could be dissolved, and in the present case, the husband has also contested one of the grounds under this section for the dissolution of their marriage.

Further, this Act also provides provisions for maintenance or alimony in cases of separation among the spouses. The Act includes provisions for maintenance and alimony in order to make sure that legal remedies are provided to the wives and children who are left financially vulnerable by separation. This legislation holds vital significance in preserving the interests of families and couples, but at the same time, judicial intervention and judgement play a crucial role, as in the case of Sharada vs. Dharampal (2003), which holds the importance of marriage, legal and social status of marriage, medical examination, etc.

Details of the case

  • Case Name: Sharda vs. Dharmpal
  • Name of the court: The Supreme Court of India
  • Bench of Judges: V.N. Khare, S.B. Sinha, and Ar. Lakshmanan
  • Author of judgement: S.B. Sinha
  • Appellant: Sharda
  • Respondent: Dharmpal
  • Date of judgement: 28 March 2003 
  • Citation: AIR 2003 SC 3450, (2003) 4 SCC 493
  • Case category: Civil Appeal

Facts of Sharda vs. Dharmpal (2003)

In the present case, husband and wife were married on 26th June, 1991, according to Hindu rituals. On 3rd June, 1995, the husband (i.e., respondent) filed an application for divorce against her wife (i.e., appellant). The petition for divorce was filed under Section 12(1)(b) and Section 13(1)(iii) of the Act on the grounds of unsoundness of mind on the part of the wife. Subsequently, on 5th May, 1999, the husband filed an application for the medical examination of his wife. Due to the submission of the application for the medical examination, the wife strongly opposes it, arguing that the matrimonial court has no jurisdiction to issue such an order. Therefore, the major issue for the determination before the lower court was whether the court has the inherent power to direct any of the parties to a medical examination for the determination of unsoundness of mind. The court also considered whether such an order would infringe on the right to privacy of individuals or the integrity of their bodies.

Despite the objections made by the appellant, the court, on 8th October, 1999, ordered the medical examination of the wife. Aggrieved by the order of the lower court, the wife filed a revision petition before the High Court, which was dismissed, and finally, the case arrived before the Supreme Court of India by way of appeal. The Supreme Court of India reviewed various facts of the case to adjudicate the matter effectively. The following facts were noted:

  • The couple married on 26th June, 1991, according to the Hindu rituals.
  • The husband filed a divorce petition against the wife under Section 12(1)(b) and Section 13(1)(iii) of the Act.
  • The lower court and the High Court of Rajasthan directed the wife to undergo a medical examination to ascertain her mental health.
  • Aggrieved by the decisions of subordinate courts, the wife approached the Apex Court to quash the order given.

Issues raised 

  • Whether the matrimonial court has the power to direct the party to undergo a medical examination?
  • Whether the passing of such an order would be violative of Article 21 of the Indian Constitution?

Arguments of the parties

Appellants 

The learned counsel for the appellant, Mr. Kaushik, submitted that:

  • Article 21 of the Indian Constitution guarantees the “right to life and personal liberty,” and the right to privacy comes under the ambit of this Article. The court’s order compelling the appellant to undergo the medical examination is violative of the right to privacy.
  • It was further contended that under the current empowering provision, the matrimonial court does not have the authority to compulsorily direct the party to undergo the medical examination. Furthermore, it was added that if the party refuses to undergo such a medical examination, then the court may merely draw the adverse inference.
  • Based on the above contentions, the learned counsel relied on legal precedents such as Bipinchandra Shantilal Bhatt vs. Madhuriben (1963), in which it was ruled by the court that no adverse inference can be drawn for refusing to submit to an illegal order. The same was the matter of question in the present case. The counsel further referred to the case of Shanti Devi vs. Ram Nath (1972), in which the Punjab-Haryana High Court quashed the order of the lower court, dismissing the application of the wife and praying that the husband be directed to undergo observation at the mental hospital. The case of Smt. Revamma vs. Sri Shantappa (1971) was referred by the learned counsel, in which the Karnataka High Court ruled that “it is not open to the court under Section 151 of the Code of Civil Procedure to order a medical examination of a party against the consent of such party”. The counsel also referred to the case of P.A. Anbu Anandan vs. Sivakumari (1998), in which it was established by the Madras High Court that the Court cannot compel a person to submit himself or herself for a medical examination.

Respondent

The learned counsel for the respondent, Ms. Nanita Sharma, submitted that:

  • The matrimonial court needs to arrive at a finding as to whether the party is suffering from unsoundness of mind, mental disorder, or insanity. Section 5, Section 12(1)(b), and Section 13(1)(iii) of the Act provide the grounds for divorce based on unsoundness of mind or mental disorder, and therefore the ascertainment of such facts is of paramount importance in order to arrive at the proper decision.
  • It was further submitted that the court is empowered to take the expert opinion to satisfy itself in regard to the existence of conditions for granting the decree of divorce.
  • The medical examination of the parties, aided by scientific data, would not infringe on the right to life and personal liberty as guaranteed under Article 21 of the Indian Constitution.
  • Based on the above contentions, the learned counsel relied on legal precedents such as G. Venkatanarayan vs. Kurupati Laxmi Devi (1984), in which it was held by the Andhra High Court that the medical examination aided by scientific data cannot be construed as the deprivation of personal liberty as guaranteed under Article 21 of the Indian Constitution. The counsel further referred to the case of Birendra Kumar Biswas vs. Hemlata Biswas (1920), in which it was ruled by the Calcutta High Court that “concealment of a loathsome and insurable form of syphilis is recognized as a fraud sufficient to warrant divorce”. Therefore, it can be inferred that concealment of the mental element can give rise to the ground of divorce. 

Legal aspects involved in Sharda vs. Dharmpal (2003)

Provisions of the Hindu Marriage Act, 1955

  • Section 5: Outlines five important conditions that are necessary to render a valid marriage. If these conditions are not complied then marriage may become void or voidable. Therefore, for a valid solemnization of marriage among Hindus, these conditions must be fulfilled. 
  • Section 12: This provision discusses voidable marriages, these marriages are valid marriages unless they are avoided by the petition on the part of any of the parties. 
  • Section 13(1)(iii): This section provides mental disorders as one of the valid grounds on the basis of which a petition for divorce can be presented before the court. Under this Section, it has been specified that if any of the parties to the marriage is incurable of unsound mind or is suffering continuously with such a kind of mental disorder in a way that the petitioner cannot reasonably expect to leave with the respondent for the rest of their lives, then on the basis of that, a divorce petition can be filed.  

Article 21 of the Indian Constitution

Article 21 of the Indian Constitution reads: “No person shall be deprived of his life or personal liberty except according to the procedure established by law”. Therefore, under this Article, the right to life and the right to personal liberty are considered as fundamental rights. The Supreme Court of India has consistently considered this right as the ‘Heart of Fundamental Rights’. This right provides protection against any arbitrary action. Even if the arbitrary action is being performed by the government, an individual has a right to approach the judiciary with the contention that one of his/her vital rights is being infringed because of such an arbitrary action. However, if anybody is deprived of his right to life and personal liberty, then it must be done through due process of law and not otherwise.

Therefore, it is right to say that Article 21 of the Indian Constitution ensures that an individual’s rights and freedoms should remain protected by law and cannot be taken away without a fair legal process.

Right to privacy under Article 21

Privacy as a right can be defined as an individual’s right to keep their personal life free from interference by others. This ‘other’ can be any individual, group of persons, government, organisation, etc. The ‘right to privacy’ is being recognized by various treaties on international human rights. Such privacy as a right is not only limited to personal or private life; it extends beyond that and includes within it various aspects such as informational privacy, sanctity of family life, marriage, bodily integrity, etc.

Under the Indian Constitution, the right to privacy is considered as a fundamental right. Initially, the right to privacy was considered as one of the aspects that comes under the ambit of Article 21 of the Indian Constitution. But the judiciary, by way of various precedents, has expounded this right as a standalone fundamental right under the Indian Constitution.

Article 20 of the Indian Constitution

Article 20 of the Indian Constitution provides protection with respect to the conviction for offences. There are three clauses under Article 20, which are as follows:

  • The first clause establishes that no person should be convicted of an offence except for a violation of the law, which is in force at the time when such a crime has been committed.
  • The second clause establishes the concept of double jeopardy; it states that no person shall be convicted more than once for the same offence based on the same set of facts.
  • The third clause establishes that no person can be compelled to give evidence against him/her, which can be further used during the trial.

Section 114 of the Indian Evidence Act

This Section deals with the court’s power to presume certain facts, which the court thinks are likely to have happened. In presuming certain things, due consideration is being given to “the common course of natural events, human conduct, and public and private business in their relation to the facts of the particular case”.

Section 151 of the Civil Procedure Code

Section 151 of the Civil Procedure Code, 1908, gives inherent power to courts on the basis of which any order can be made that is necessary for the ends of justice or to prevent the abuse of process of the court. The power granted under this Section is of vital importance, and it can be used to rectify errors, issue interlocutory orders, set aside orders that are not in the best interest of the parties, rectify judgments, etc. The prime consideration behind the applicability of this Section under these circumstances is to safeguard the integrity of the entire judicial process.

Judgment in Sharda vs. Dharmpal (2003)

The court was of the opinion that in order to grant the decree of divorce, the petitioner must establish that there is unsoundness of mind on the part of the respondent that is incurable to such an extent that the petitioner cannot reasonably expect to live the rest of life with his/her spouse. The court stated that the medical evidence for arriving at such decisions may not be of vital importance, but it may serve as assistance to the court. The Court considered a sound mind as a key to a happy and prosperous marriage; thus, the parties to the marriage must have a sound and normal mind in order to live a happy married life. On the contrary, if any of the parties are suffering from unsoundness of mind, then it may raise the cause of action, and thereby the application may be filed under Section 13(1)(iii) of the Hindu Marriage Act, 1955, for seeking a divorce. The court held that divorce under Section 13(1)(iii) can be granted if it is established that the unsoundness of the mind is not curable.

In any matrimonial case, if the divorce is sought on grounds such as impotence, schizophrenia (a severe mental disorder that affects the way of thinking), etc., then, under that scenario, without clear medical evidence, it would be difficult to ascertain the fact whether the allegations made by the spouse are correct or not. If an individual objects to the medical examination on the ground that it violates their fundamental rights as enshrined under Article 21 of the Indian Constitution, then it would be impossible to reach a conclusion. Therefore, the court, while doing an extensive interpretation of the right to privacy under the ambit of Article 21, concluded that this right cannot be treated as an absolute right and that some limitations have to be imposed when there is a clash between two competing interests. It was held by the court that to arrive at satisfaction and to protect the rights of the party, the court may pass an appropriate order, and such an order would not be violative of Article 21 of the Indian Constitution. It was further added that the court should not start a broad and unfocused investigation, and there must not be a misuse of discretionary power. Before passing such an order, the court should find that the applicant has established a strong prima facie case. It was noted that despite the order of the court, if the person so directed refuses to submit himself/herself for the medical examination, then a strong adverse inference would be drawn. Section 114 of the Indian Evidence Act, 1872, enables the court to draw adverse inferences if the party does not produce the relevant evidence that is under his/her power or possession. The court was of the opinion that under civil litigation, parties do not have constitutional protection under Article 20 of the Indian Constitution, and further relying on Section 151 of the Code of Civil Procedure, 1908, and other legal precedents, it was ruled that the court has inherent power under this Section to pass any order for doing complete justice to the parties in a suit. 

Therefore, it was finally concluded by the court that the matrimonial court has the power to direct an individual to undergo a medical examination. Such an order is not violative of the “right to life and personal liberty” as guaranteed under Article 21 of the Indian Constitution. As a result, the appeal was dismissed.

Analysis of Sharda vs. Dharmpal (2003) 

The Supreme Court of India, in this case, emphasised the importance and justification behind the inculcation of medical examination in matrimonial cases in contemporary times of changing society. As technology and medical science are burgeoning at a rapid rate, they can have a significant contribution in resolving cases effectively and efficiently, as demonstrated in some of the recent cases. In the case relating to the matrimonial dispute, medical assistance plays a pivotal role in ascertaining some of the complex situations that might be impossible without the help of such technology. With the help of medical technology, many disputes can be resolved with ease. With the emergence of these technologies, issues pertaining to infertility, impotency, mental disorders, etc. can now be easily inferred, which marks one of the great steps towards the resolution of matrimonial disputes.  

Before the present case, there was no specific provision granting courts the authority to order a compulsory medical examination to determine unsoundness of mind. Moreover, some of the courts used to be in a dilemma about passing such an order, even when they believed that such an element might be the relevant factor in deciding the case. But in the present case, the court has clarified the biggest dilemma, and taking reference to Section 151 of the Civil Procedure Code, it was clarified by the Apex Court that it is the inherent power of the court under this provision to order compulsory medical examination. As a result, this judgement has made it easier for the courts to consider unsoundness of mind as one of the vital factors in divorce. This ruling of the Supreme Court marks one of the landmark precedents as it forms the guiding jurisprudence for the lower courts with regard to the decision of when to administer the medical examination and when not to administer it.

Cases referred and their impact on the judgement 

The Supreme Court of India referred to these pivotal judgements that affected the ratio decidendi of the present case. By examining these judgments, the court was able to address the various issues and questions related to the case. While addressing the present case, it is pertinent to acknowledge some of the related legal precedents that were not expressly referred to by the court but offered critical insights on the present issue. 

R. Lakshmi Narayan vs. Shanti (2001)

In this case, the husband wanted to divorce his wife on the grounds of a mental disorder. It was held by the court that no documentary evidence was provided to prove the fact that the wife was suffering from mental illness. Moreover, the wife disagreed with the claim made by the husband. As a result, the trial court as well as the High Court ruled in favour of the wife, and it was eventually held that the court is not a medical board, and based on the fact of the statement of the respondent, the mental state of a person cannot be declared.  

Ram Narain Gupta vs. Smt. Rameshwari Gupta (1988)

In this case, the court was of the opinion that under Section 13 of the Act, there is no relevance of a degree of soundness of mind to establish it as a stronger ground for divorce. Furthermore, it was held in the case that the burden of proof for demonstrating the required degree of mental illness as the ground of divorce is on the spouse who claims such mental illness. 

The court, through its decision and interpreting the previous ruling, justified the evolution of the judicial decisions as the situation demanded. Before this decision, there was no precedent that allowed the parties to undergo the compulsory medical examination through the court’s intervention, but this case marks a landmark precedent allowing for the medical examination to ascertain the truthfulness of the case. The various legal precedents that were referred by the court are as follows:

A.S. Mohammad Ibrahim Ummal vs. Shaik Mohammad Marakayar and Anr (1948)

In this case, it was held by the Madras High Court that when the question arises regarding the unsoundness of mind, either under Order 32 Rule 15 or as a substantial issue under the suit, then the court has jurisdiction to inquire into the case as to whether the individual is really of an unsound mind or is suffering from mental infirmity.

Kharak Singh vs. The State of UP & Ors. (1962)

In this case, the Supreme Court of India held that the right to privacy is not a constitutional right guaranteed under the Indian Constitution, and therefore, the attempt to ascertain the movement of an individual is merely a way through which privacy is evaded, but it is not an infringement of a fundamental right as guaranteed under Part III of the Indian Constitution.

Govind vs. State of Madhya Pradesh and Anr. (1975)

In this case, it was held by the Supreme Court of India that the “right to privacy in any event will necessarily have to go through the process of case-by-case development.” Therefore, even if it is assumed that the right to personal liberty, freedom of movement, and freedom of speech and expression creates a separate right to privacy, this right is fundamental but cannot be considered as an absolute right.

Goutam Kundu vs. State of West Bengal and Anr. (1993)

In this case, the Supreme Court of India, dealing with the paternity of a child, noticed Section 112 of the Indian Evidence Act, and it was noticed that the presumption arising under this Section can only be displaced by a strong preponderance of evidence and not merely by a balance of probability. It was subsequently held in this case that the Indian courts cannot order the blood test as a matter of course, and whenever an application is being made requesting the blood test, such an application must not be entertained. It was further observed that it is the duty of the court to examine the fact that what would be the consequences in case such an order is granted, whether it will affect the branding of a child as a bastard or the imputation of unchaste on the mother? Finally, this case established that no one can be compelled to give a blood sample for analysis.

P.A. Anbu Anandan vs. D. Sivakumari (1998)

In this case, the question before the Madras High Court was whether there had been a consummation of marriage or not. After the analysis of various facts and other issues related to the case, it was observed by the court that no person can be compulsorily compelled to undergo a medical examination against his/her wishes.

Mr. X vs. Hospital Z (1998)

In this case, there was a conflict between the fundamental rights of two individuals. The court was tasked with determining which of two conflicting fundamental rights would prevail. The court in this case ruled that the right that advances public morality would prevail.

Smt. Ningamma and Another vs. Chikkaiah and Another (1999)

In this case, it was ruled by the Karnataka High Court that the right to personal liberty is a very important right for an individual. If a person is compelled to undergo a medical examination without the consent of that individual, then that amounts to an infringement of fundamental rights as guaranteed under Article 21 of the Indian Constitution. The court further clarifies that in the absence of any express provision either under the Code of Civil Procedure or under the Indian Evidence Act or any other law that authorises the court to compel a person to give medical evidence or any such blood test that may raise apprehension regarding the chastity of women, such an order amounts to an infringement of the fundamental right.

M. Vijaya vs. The Chairman, Singareni Collieries and Ors. (2001)

In this case, the Andhra High Court discussed the balance between the right to privacy of an individual and the need to protect public health. The most important question before the court was, can a person be compelled to undergo a medical test if that person is suspected to be suffering from AIDS?

It was decided by the court that an individual does have the right to privacy, but at the same time, it is the duty of the government to improve and protect public health, as it is the government’s duty by virtue of Article 47 of the Indian Constitution. Therefore, the government needs to identify the people suffering from HIV so that it can be further prevented. As a result, it was ruled in this case that the action of the government requiring the individual suffering from HIV to undergo a medical examination is not violative of the right to privacy under Article 21 of the Indian Constitution.

Conclusion 

In this case, the Supreme Court of India concluded that the court can order the medical examination in cases of divorce as it can be crucial in determining some of the factors, such as soundness of mind, mental state, etc., which can be a valid ground for divorce. The court took into consideration the “right to privacy” and it was observed that although the right to privacy is one of the vital rights, at the same time, such a right cannot be deemed to be an absolute right and certain limitations can be imposed in the interest of the party. The need to ascertain the truth behind the divorce is a more important factor as it might affect the rights of the parties throughout their life and hence it can act as a limitation to the right to privacy.

This decision of the Apex Court balanced the right to privacy with the urgency regarding matrimonial disputes. It was inferred by the court that a medical examination can be ordered in instances where there is a strong prima facie case, and if the person refuses to undergo the medical examination, then an adverse inference may be drawn based on the specific situation of the case. Therefore, it can be concluded from the entire analysis that the court has the power to order medical examinations in matrimonial cases to ensure just and fair decisions, which can be necessary to determine the truthfulness of the legal process.

Frequently Asked Questions (FAQs)

On which provision does the Supreme Court rely to justify the order for medical examination in matrimonial cases?

The Supreme Court of India relied on Section 151 of the Code of Civil Procedure, 1908, which gives inherent power to courts under civil proceedings to make any order that is necessary for doing justice and for ascertaining truth in the legal process, along with filling the existing gap in the subsisting legal provisions.

What could be the implications if any person refuses to undergo the medical examination?

In the present case, it was ruled by the Apex Court that if any person refuses to undergo the medical examination, then the court can draw adverse inferences under Section 114 of the Indian Evidence Act, 1882, on the basis of such refusal, which can eventually affect the outcome of the case.

What is the significance of this ruling for future matrimonial cases?

This case clarifies one of the major issues, and it was held that the matrimonial court has the authority to order medical examinations to ascertain the truthfulness of the case. Therefore, in future matrimonial cases, the court can order a medical examination based on the judgement given in Sharda vs. Dharampal. However, it was advised by the court that such medical examinations can only be ordered if there is a strong prima facie case.

How does this case draw a balance between the right to privacy and justice in divorce cases?

The decision of the Apex Court in the present case shows that the right to privacy is an essential right of the individual, but it can be limited to ensure truthfulness in matrimonial cases. The court said that medical examination might affect the rights of an individual, but the most important thing is to ensure the truthfulness of the case, and such an order can only be passed when there is a strong prima facie case and not otherwise. This reasoning of the court in the present case helped to balance privacy and justice in matrimonial cases.

References

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G. V. K. Industries Ltd. vs. Income Tax Officer (2011)

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The article is written by Jyotika Saroha. The present article provides a detailed overview of the landmark judgement in G.V.K. Industries Ltd. vs. Income Tax Officer (2011). It elaborates on the factual background, facts, issues, judgement of the Court, laws and precedents applied in the said case. Lastly, it deals with the analysis of the judgement.

Table of Contents

Introduction 

It is generally presumed that the laws made by a country should apply within the territory of that country. However, under the Indian Constitution, Article 245 deals with the extent of law made by the Parliament and the state legislatures. It provides that the Parliament may make laws for the whole or any part of the territory of India and similarly, the state legislature can make laws for the whole or any part of the State, but there is an exception laid down in clause (2) of Article 245, which states that the law made by Parliament shall not be deemed invalid merely on the ground that its application is territorial in nature. Nowadays, most countries like the United States of America, have made laws that have extraterritorial operations, for instance, anti-corruption laws. During recent years, the trend of legislating laws on extraterritorial operations is increasing. The Courts has also given various judicial pronouncements wherein issues regarding extraterritorial operations are being upheld. One such instance is the case of G.V.K. Industries Limited and Anr. vs. Income Tax Officer and Anr (2011). In the present case, the major focus is on the issue with regard to the powers of Parliament to legislate on extraterritorial operations. 

Details of the case

Name of the case: G.V.K Industries Limited and Anr. vs. Income Tax Officer and Anr.

Case Number: Civil Appeal No. 7796 of 1997

Equivalent Citation: (2011) 4 SCC 36

Laws Discussed: Income Tax Act, 1961Section 9(1)(i), Section 9(1)(vii)(b), Constitution of India- Article 245, Article 14

Court: Supreme Court of India

Bench: Hon’ble Justices S.H. Kapadia, B. Sudershan Reddy, K.S. Panicker Radhakrishnan, Surinder Singh Nijjar, and Swatanter Kumar

Author of the judgement: Justice B. Sudershan Reddy

Parties to the case

Petitioners: G.V.K. Industries Limited and Anr.

Respondents: Income Tax Officer and Anr.

Judgement date: 1st March, 2011

Facts of G. V. K. Industries Ltd. vs. Income Tax Officer (2011) 

The petitioner company, G.V.K. Industries Limited, is incorporated under the Companies Act, 1956 in the state of Andhra Pradesh in order to initiate a gas power project. For the said purpose, the petitioner company constructed a power generating station that is especially designed to operate natural gas as a fuel in the East Godavari District of Andhra Pradesh. Now, in order to get the loan easily and to raise finance, the petitioner company intended to take advantage of the expert services of professionals who could help them make the required scheme to raise finance. The petitioner company did not find such professionals in India and it approached experts outside India for the consultancy services. The company, namely ABB- Projects & Trade Finance International Ltd., located in Zurich, Switzerland, was hired by the petitioner company for the purpose of providing consultancy services. The services offered by the ABB company included studying and assessing of lending alternatives, new methods for local and foreign borrowings, helping the petitioner during loan negotiations, structuring of documents, etc. For the services provided by the ABB company, the petitioners had to pay them the ‘success fee’, basically, the invoice for payment was sent by the ABB company and the said proposal was placed before the petitioner’s company.

Issues raised 

There were two issues raised before the Hon’ble Supreme Court:

  1. Whether the Parliament is constitutionally restricted from making legislations regarding the extraterritorial aspect?
  2. Whether the Parliament has power to make legislation regarding the extraterritorial aspect or the territory situated outside India?

Proceedings of the case

Application filed before the Income Tax Officer

After the invoice was sent to the petitioner’s company, it immediately went to the concerned Income Tax Officer (ITO) for the purpose of issuing a ‘No Objection Certificate’ to deduct the said sum of money and to discharge the tax liability under the Income Tax Act, 1961, as ABB had no place of business in India and all the services provided to the petitioner’s company were rendered from outside India. It was submitted by the petitioner company that Section 9(1)(i) of the Income Tax Act, 1961, would not be applicable to the ABB company as it does not have a business connection in India, and Section 9(1)(vii)(b) would not be applicable either as ABB has not provided any technical services. Hence, the Income Tax Officer rejected the application filed by the Income Tax Officer. 

Application filed before the Commissioner of Income Tax (CIT)

The petitioner company filed a revision petition before the Commissioner of Income Tax, who allowed to discharge ABB from tax liability under the Income Tax Act, 1961, by furnishing a bank guarantee for the said amount of tax, but after 6 months, the Commissioner of Income Tax withdrew its earlier decision and ordered the payment of tax required to be paid as per Section 9(1)(i) and Section 9(1)(vii)(b) as a condition precedent for before issuing a ‘No objection certificate’.

Writ Petition before the High Court of Andhra Pradesh

The petitioner company, being aggrieved by the decision of the Commissioner of Income Tax, approached the High Court of Andhra Pradesh by filing a writ of certiorari for quashing the orders passed by the Commissioner of Income Tax. The petitioner company challenged the constitutional validity of Section 9(1)(vii)(b) and argued that it is beyond the competence of the legislature and also violates Article 14 of the Indian Constitution. The High Court upheld the decision of the Commissioner of Income Tax by stating that Section 9(1)(i) would not be applicable in the present case and refused to provide the petitioner company with the ‘No Objection Certificate’. The Court further upheld the validity of Section 9(i)(vii)(b). 

Civil appeal filed before the Supreme Court

The petitioner company, being aggrieved with the decision of the High Court, approached the Hon’ble Supreme Court by filing an appeal.

Arguments of the parties

Petitioners 

The main contentions of the petitioner are as follows:

  1. It was contended that the Parliament lacks legislative power in order to enact laws in other states, i.e., they may not be enforceable and the extraterritorial laws might be prejudicial to India.
  2. It was further contended that if an organ of state holds the power of extraterritoriality and it comes out as a benefit for India or is being used for the welfare of the country then that should not be held invalid for our country.
  3. It was also contended that the provisions mentioned herein are not extraterritorial in nature.
  4. The distinction was drawn from the case of Electronics Corporation of India Ltd. . vs. Commissioner of Income Tax and Anr. (1989) (herein referred as ECIL), wherein it was contended that the laws under Article 245 made by the Parliament cannot be disproved merely because they are operated extraterritorially.

Respondent  

The main contentions of the respondents are as follows:

  1. The main contention raised by the Attorney General was the reconsideration of the judgement given in the ECIL case, as it provides a very narrow and short interpretation of Article 245. It has limited the power of Parliament to make legislation regarding extraterritorial operations, which would have a direct impact on the nexus with India.
  2. It was further contended that the Indian courts do not have power to hold that the extraterritorial laws made by the Parliament are not valid merely on the ground of being extraterritorial in nature.
  3. It was also contended that Article 245 is the only source of power for the Parliament to make legislation regarding extraterritorial operations.
  4. It was contended that the combined reading of Article 245(1) and 245(2) makes it clear that the laws made inside the territory of India cannot be held invalid on the ground merely that they would be applied outside India as well.
  5. The respondents relied on the fact that Clause 179 of Draft Constitution was split up into two separate parts and was later adopted as Clauses (1) and (2) of Article 245; it was contended that it was the intention of the Drafting Committee to make Article 245(2) independent and a source of legislative power for the Parliament to make laws on extra-territorial operations.
  6. While making these contentions, the respondents relied upon the following cases namely, Ashbury vs. Ellis (1893), Emmanuel Mortensen vs. David Peters (1906), British Columbia Electric Railway Company Ltd. vs. The King (1946), Governor General in Council vs. Raleigh Investment Co. Ltd (1944), Wallace Brothers and Co. vs. Commissioner of Income Tax, Bombay (1948), A.H. Wadia vs. Commissioner of Income Tax, Bombay (1948), State vs. Narayandas Mangilal Dayame (1949) and Rao Shiv Bahadur vs. State (1958) in order to support his contentions regarding the Parliament’s power to make laws with respect to extraterritorial application. It was contended that Article 245(2) possesses independent power and restricts the invalidation of laws on the ground of being extraterritorial in nature. The Court has no power to make them unconstitutional or strike a law as ultra vires on the said ground. The Court while looking into the cases cited or relied upon by the respondents stated that the powers given to Parliament are unconstrained and that it can make laws that have no nexus with Indian territory.
  7. It was contended that drafting two separate clauses of Draft 179 as 179(1) and 179(2) indicates the intention of the framers to make these two clauses separate so that they have their own existence.
  8. The respondents further argued that the act and function of making laws are similar to the act and function of operating the laws.

Laws/concepts involved in G. V. K. Industries Ltd. vs. Income Tax Officer (2011)

Income Tax Act, 1961

Section 9(1)(i)

Section 9 deals with the income that is deemed to be accrued or arise in India and the sub section (1) clause (i) states that all the income that is accruing or arising through any business connection in India whether directly or indirectly through any property, from any source or asset of income in India or through the transfer of a capital asset that is situated in India shall be deemed to be income accrued or arise in India.

Section 9(1)(vii)(b)

It provides that any income that is deemed to be accrued in India, even when it is earned by a non-resident, is liable to be deducted in tax. It deals with the income that is being payable for the technical services offered by a person who is a resident of India, except wherein the said fees are payable with regard to the services offered during the course of business carried on by such person outside India. 

Constitution of India 

Article 245 of the Indian Constitution

It deals with the extent of laws that are being made by the Parliament and State Legislatures. The Article is further divided into two clauses. Article 245(1) states that the Parliament may make laws regarding the whole or any part of the territory of India and similarly, the State Legislature may make laws regarding the whole or any part of the state to which it belongs. Article 245(2) provides that the laws made by the Parliament shall not be deemed invalid merely on the grounds that they would apply to extra-territorial operations.

A.H. Wadia vs. Commissioner of Income Tax, Bombay (1949)

In the present case, the scope of powers of the Indian Parliament was discussed, and to what extent it can make laws regarding extraterritorial operations. The Bombay High Court in this case held that the Parliament has the power to make laws that are extraterritorial in nature but for that, there should be a nexus or a relation between India and the subject of that particular law, and it should be for the benefit and welfare of Indian citizens. The case developed a significant principle about the powers of Parliament that it can make laws on the aspect of extraterritoriality.

State of Bihar vs. Charusila Dasi (1959)

In this case, a law, namely the Bihar Hindu Religious Trusts Act, 1950, that was made by the Government of Bihar, was challenged as it had extraterritorial application. In it’s judgement, the Supreme Court, by upholding the validity of the said legislation, stated that any law made by the state legislature should be confined within the territorial limits of that state only. It was further held that the Parliament has the power to make laws on extraterritorial application while the state legislatures cannot do so.

Article 14 of the Indian Constitution

This Article provides that all citizens are equal in the eyes of the law and are treated equally. It also states that all individuals enjoy equal protection of laws which implies that in similar situations, individuals will be treated in the same manner. 

Precedents involved in G. V. K. Industries Ltd. vs. Income Tax Officer (2011)

Electronics Corporation of India Ltd. vs. Commissioner of Income Tax (1989)

The present case deals with the issue of the extraterritorial applicability of the provisions of The Employees Provident Funds and Miscellaneous Provisions Act, 1952 to employees who are working outside India. The Supreme Court held that the said Act is applicable to the workers or employees who are working outside India as it is related to India as the employees employed by an Indian company. The Court further discussed the powers of Parliament and stated that unless a nexus is prevalent, the Parliament has no power or is not competent enough to make laws. It is pertinent to note that, as per Article 245(1), the Parliament has the power to make laws for the whole or any part of the territory of India and that law may have an extra-territorial operation but its object should be related to India itself. 

Emmanuel Mortensen vs. David Peters (1906)

In the present case, Mortensen, a Danish citizen, was engaged in fishing within the Moray Firth on the coast of Scotland. He was found fishing in the area beyond the three mile limit from the coast, which is restricted as per international law as it is above the limit of territorial waters. Mortensen was found guilty of fishing in the restricted area and he was charged under the Sea Fisheries Act and the Herring Fisheries (Scotland) Act and later brought before the Scottish Court. Mortensen argued that the British law could not be applicable to foreign nationals. The main issue before the Court was whether the law of Britain could be extended to a foreign national for conducting acts in waters beyond the prescribed limit of three miles. The Court, in its judgement, held that the Parliament of Britain has the power and authority to legislate on issues regarding the protection of fisheries within its area and the extension was valid under the said law. Hence, Mortensen was convicted of violating the Herring Fisheries (Scotland) Act, 1889.

Governor General in Council vs. Raleigh Investment Co. Ltd. (1944)

In this case, Raleigh Investment was a joint stock company that engaged in business activities in British India. The dispute arose when the Indian tax authorities made tax assessments of the British Indian company. The said company challenged the legality of said tax assessments by stating that they were not in accordance with the tax laws. It was contended that the assessment is ultra vires and invalid. Whether the assessment was made beyond the scope of legal powers given to the tax authorities. The Privy Council, in its judgement, held that the Court has the jurisdiction to review the actions of tax authorities as to whether they acted within their jurisdiction or not. The Court further held that the actions of the executive, be they tax assessments, must act within the bounds of law.

Wallace Brothers and Co. vs. Commissioner of Income Tax, Bombay (1948)

The petitioner company herein is a company incorporated under the laws of the United Kingdom carrying out its business operations in British India. The dispute in this case, arose when the Indian tax authorities tried to assess the company for income tax. The company stated that it cannot be taxed under Indian law as the earnings are made in the UK and not in British India. The company, while challenging the said assessments, contended that the tax authorities acted beyond its jurisdiction. The primary issue in the case was whether the income earned by the company in the UK could be taxed within India by the tax authorities. The Privy Council held in its judgement that Indian tax authorities can impose tax on the income earned by the company carrying out its business within the territories of India and that the income is subject to Indian tax laws. The present case is a significant one in the field wherein the issue with regard to imposing tax on foreign entities and the jurisdiction of tax authorities came into play.

Judgement in G. V. K. Industries Ltd. vs. Income Tax Officer (2011)

It was held by the Hon’ble Supreme Court that the Parliament does not have power and it is not competent to enact laws that are extraterritorial in nature. However, such laws can be passed by the Parliament if they are for the benefit of Indian people or for their welfare. The Court also stated that the Parliament of India works for the people of India and to serve their interests but it has no power to make laws of extraterritorial nature that have no object relating to India. The Supreme Court focused upon some terms while dealing with the factor of nexus that should be related to India and those terms are ‘for the benefit of India’, ‘to the benefit of India’, ‘in the benefit of India’, ‘in the interest of India’, ‘welfare of India’, ‘well-being of India’, ‘enhancement of interest of the people of India’ etc. It was stated that the Parliament is a ‘sovereign legislature’ and it has power to make extraterritorial laws. The aspect of ‘territorial sovereignty’ was also dealt with in this case wherein the Court stated that this aspect would be violated if the Parliament made a law that has no relation with India but the international treaties and laws will protect it. 

The Court looked into the intention of the drafters who used these two terms, i.e., ‘extraterritorial law’ and ‘extraterritorial operation’, separately and it was stated that a law made in this regard that has no nexus with Indian territory is ultra vires of Article 245 of the Indian Constitution. Therefore, Article 245(1) is not applicable to extra-territorial aspects that do not have an object or nexus in Indian territory. 

Rationale behind this judgement

Parliament is constitutionally restricted from making legislations regarding the extraterritorial aspect

For the first issue raised before the Supreme Court, it stated that the powers provided to the different organs must be exercised in order to protect the interests of people and their welfare. The Parliament was established with the motive of serving the people of India and making laws that benefit them. The aspects and causes of extraterritorial operations that need to be determined must have a nexus within the domain of Parliament and not outside it and they must have an object related to Indian territory. Therefore, the Court stated that Article 245(1) will not be applicable to the legislations that are extraterritorial in nature when they have no nexus with the Indian territory.

Parliament has power to make legislations regarding the extraterritorial aspect or the territory situated outside India

The Supreme Court observed that though the Parliament is not competent to make laws regarding extraterritorial operations, if the nexus is relating to Indian territory and it is in the best interests of Indian people, then such laws may be passed by the Parliament. It was further observed that the main motive of Parliament should be to make laws for the welfare of citizens. The Court looked into the judgement of ECIL case, wherein it was stated that there is a narrow interpretation given in this case regarding the Parliament’s power to pass laws for extraterritorial operations. However, the Apex Court in the present case on hand stated that Parliament may use its power to legislate upon the aspect and causes of extraterritorial operations that benefit the people of India.

The Court stated that Parliament should be deemed to have the power to enact any legislation but it is a prerequisite that it be for the benefit of Indian citizens. The Court refused to accept the arguments that India has inherited the illimitable powers of the British Parliament. The Court further stated that it is necessary to make a distinction between the acts and functions of making laws which refer to making or enacting the laws and the acts and functions of operating such laws which mean the implementation of laws. It was stated that making a law ‘invalid’ falls within the purview of the judiciary after examining the vires of said legislation. The phrases include “making laws”, “operation of laws”. “Invalidating a law” are associated with different organs, i.e., the executive, legislature and judiciary, respectively. Hence, the organ that can hold a law as invalid is the judiciary. The Court noted that indeed, it is necessary for the state to have some extraordinary powers in its hands but such powers are to be exercised within the four corners of constitutional permissibility as per its values and its schemes. 

The Court also discussed the modern concept of sovereignty and the thoughts of some political philosophers like Thomas Hobbes and Jean Bodin, who were in favour of absolute power given to the state within its territory in order to prevent internal conflicts. They both stood for ‘blind political absolutism’. It was further opined that the courts should be very careful when the issue of claiming vast powers comes before them, especially when it is related with the implementation of laws

Analysis of G. V. K. Industries Ltd. vs. Income Tax Officer (2011) 

The case is a significant precedent wherein the Supreme Court empowers the Parliament to make laws regarding extraterritorial operations but it is only to be made when the nexus is relating to the Indian territory or it benefits the people of India, as it is the duty of Parliament to work for the welfare of people of India and to make laws that serve their interests. This case has widened the scope of Article 245(1) by giving powers to Parliament to make laws on this particular subject.

If we look at the laws of other countries, it is not only in India that by virtue of Article 245 the Parliament can make laws regarding extra territorial operations, but in other countries like the United States of America, it has implemented several laws with regard to extra territorial operations for instance the anti-corruption laws, laws with respect to securities etc. The present case sheds light upon how the tribunal and Court dealt with the aspect of taxation inside and outside the territory of India. However, it is pertinent to note that the power given to Parliament under Article 245 is not unlimited or unfettered and it does not mean that it can legislate on any subject of its choice, no it can’t do that. The parliament can legislate only upon the subjects having territorial operations which are directly related to the territory of India and is beneficial for the citizens of India. 

Conclusion 

It can be concluded that this case has helped change the interpretation of previous precedents set up by the courts regarding the power of Parliament to make legislation on extraterritorial operations. Now, the Parliament has the power to legislate on the aspects or causes of extraterritorial operations that have an object directly in the territory of India. Therefore, this case is of paramount importance in relation to the territorial nexus and its application to taxation matters.

Frequently Asked Questions (FAQs)

What is an extra-territorial operation?

It means that a state has jurisdiction over its citizens outside their country. For instance, for crimes committed outside one’s own country or in a foreign country, the person can still be prosecuted regardless of the state to which he belongs. 

What are the other Indian laws that provide for these provisions with respect to extraterritorial operations?

The laws in India that provide for specific provisions for extraterritorial operations include Section 1(3) of the Foreign Exchange Management Act, 1999, wherein it states that the Act shall be applicable to all branches, offices and agencies that are present outside India and that are owned and under the control of a person who is a resident of India.

References

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