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Polo Ralph Lauren vs. The U.S. Polo Association : who won the race

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This article is written by Deena Nawab pursuing a Certificate Course in Trademark Licensing, Prosecution and Litigation from Lawsikho. 

Introduction

Hasn’t there always been a craze for fashion through the evolution of clothing in the fashion industry with likeness and eyes fixed towards Gucci, Prada, FabIndia  Raymond, US polo Assn., Peter England, Zara, H&M, Soch and the list never-ending. 

Let’s take a moment to realize what the impact would be if there was no relevance of trademarks in the fashion industry. There would be multiple parties starting and creating branches of these well-known brands mentioned above. The infringing party’s inability to deal with the market demands causes an increase in defamation and loss of revenue to the real proprietor. Hence, a low-quality product by the use of inferior fabric material is manufactured.  

Coming to the point, in this article, I will be discussing the US POLO Assn. and POLO Ralph Lauren. There has been a matter of confusion between these 2 brands which are in regards to the logo and fashion industry. Polo is a traditional sports game, played on horseback between two teams, each team consisting of four players. The players use mallets with flexible and long handles aiming to drive a wooden ball down a grass field and between two goalposts. This game is either played on an arena or a field with rules varying slightly for each game. 

History of U.S. Polo Assn. and Polo Ralph Lauren

Alexander the Great, had known the game named Polo, proving this to be the oldest organized Sport. The Father of American Polo, James Gordon Bennet (May 10, 1841- May 1918) had first observed the game in  England. He had arranged players, shared knowledge, equipment and Texas horses for the first loosely structured match in the United States. Due to its old age relevance, there was a desire to create a brand that would serve the true spirit of the game Polo and for this, the U.S POLO ASSN. was created in 1981. 

The Polo Association was commonly and originally known as the United States Polo Association (USPA). The USPA holds responsibilities to coordinate games and standardize rules for the teams to be evened. During the World War era, the USPA had tried its maximum to include military players of about 1,200 and were supposed to participate in Polo to improve riding ability. 

The U.S polo assn. has been ranked as the fifth largest sports licensor and marking its impression in 180 countries and outlets with over 1,100 retail stores worldwide.  Arvind Mills Ltd, in India (Arvind Lifestyle Brands)   and U.S Polo Assn. entered into a licensing agreement, for the distribution of the U.S Polo brand across India. The commercialization of Polo was initiated by the production of T-shirts for men, turning more eyeballs towards the sport Polo. Manufacturing apparels, watches, shoes, leather goods, eyewear and accessories everything of high quality. To meet the satisfaction of the consumers, spreading their identity worldwide.

Whereas Ralph Lauren initially did not expand his business to fashion directly, he started on a smaller note. Working out in the Empire State Building in New York City, selling ties under the manufacturer named Beau Brummell. In due course, for the love he had towards the game of Polo, Ralph Lauren within a span of 2 years spread out a line of menswear named POLO. His brand was highly reputed amongst the civilians. Through his fame, he set up the first freestanding store as an American Designer, on Rodeo Drive in classy Beverly Hills.

Plenty of fashion houses are created based upon the personality of the founders. The criticality of individual style along with the personality of the designers results in unique designs and patterns. This helps the creators to sustain the brand strategy for fashion brands.

Such influence was found by Ralph Lauren also. This goes back to Ralph Lauren’s brother, Jerry Lauren who was the head of the menswear division and enthusiast for the collection of Steiff stuffed Bears, back in 1990. During this period, a tradition was brought up which had made the colleagues present a Steiff Bear. Dressed in a preppy style similar to how Jerry Lauren had dressed up at that time, this bear was given to both Jerry Lauren and Ralph Lauren created in their version. This Preppy Bear was presented as a design icon, appearing on the Brand’s product for it being a brand mascot. One must be aware of the movie ‘The Great Gatsby’, a classic novel masterpiece in 1974, Ralph Lauren had dressed every character for this hit movie.

The statistics from March 27, 2021 show that Polo Ralph Lauren had a total of 151 stores across the world.

Dispute and decision on fragrance products

The battle had begun back in the mid-80s. Polo and Ralph Lauren had always been put up on a face of confusion with regards to their similar logos and sporty garments. Stating out the history it must have been clear that these brands aren’t related at all. In fact, U.S. Polo Association was a sport before it became a brand as it has been showcased on today’s date. 

Ralph Lauren had manufactured and sold a number of branded PRL’s perfumes for many years. USPA had been expanding to such an extent covering wide aspects of the fashion industry and one such aspect was producing and selling men’s fragrances. A dispute arose in 1984, where a suit of infringement was filed by Ralph Lauren. PRL had contended that the use of men’s fragrance and double horse marks on the bottle had caused trademark infringement, unfair competition, dilution and common law violation. The court had determined all the factors in this case carefully since trademark infringement cases are extremely intensive.

The court had held that the use of the double horse mark as logo and its wordmark has created a strong likelihood of confusion to the public. As it is deceptively similar and holding USPA guilty of unfair competition. Passing a permanent injunction against USPA on the use of fragrance products and anything similar to it. The USPA was allowed to use the trademark on apparel, leather goods and watches but restricted it from the use of fragrances and beauty products. This judgment is tied back to 1984 by the District Court in New York, setting up a limitation on  US Polo Assn. to expand its area of products in the fashion industry. 

The period between 1984-2006 had encountered disputes and orders which had obliged the USPA from infringing RPL’s mark. Injunctions were passed against USPA by the district court banning  from using the Double Horsemen logo, the words ‘U.S POLO ASSN.’ OR ‘USPA’ OR ‘POLO’  in connection to fragrance.  

The USPA, in the period 2009-2012 had sold sunglasses with Double Horsemen Mark as the logo on it and sold nearly one million pairs. PRL had moved to Court in August 2012, stating that USPA had infringed the injunction passed in 1984. Alongside, the fragrance injunction by the use of Logo on sunglasses. The Court had avoided getting into the market analysis of whether the use of the Double Horsemen Mark on the sunglasses had infringed PRL’s market use. Thus, passing an award to PRL with relief for “future profits of any sales of eyewear containing the Double Horsemen Mark, sixty days subsequent to the court’s order.”  U.S. Polo Ass’n v. PRL USA Holdings, Case Nos. 13-1038, -1130.

The decision by the second U.S. Court of Appeal

In the appeal brought by the USPA, the Second U.S Court of Appeals in Manhattan had not ruled anything against the district court’s ruling. That is, from restricting USPA to avoid using the logo on fragrance products. However, stated it to be wrong to presume that since there is a ban on using the double horsemen logo on fragrance products. This had also disabled them from not using the said trademark on clothing and other ranging products. However, the Court stated that there is no close relation between fragrance and eyewear, compared to eyewear and apparels. Further stating, a market by market analysis is mandatory to prove that there has been confusion between the brands and to hold USPA liable for the infringement committed. But the District Court failed to perform the market analysis.

USPA was referred to as a “repeat infringer” by PRL, questioning the validity and authenticity of USPA over and over again. This argument was rejected by Kyle C.Bisceglie, the Attorney of Polo Ass. Stating Polo Assn. stating this is only a way adopted by PRL to avoid Polo. Assn. From marketing the authenticity that is provided to the US Polo products, the 2nd Court of Appeal had ruled in favour of USPA.

Conclusion 

This case was a matter of long rivalry between USPA and PRL. By the observance of this case law, a trademark owner has been given a scope for its trademark protection on goods manufactured and distributed. The word ‘POLO’ had originated from sports, both the founders had used this name to showcase their love for POLO. At the same time, neither of these brands were restricted from expanding their business across the globe. The reason being, the word POLO was used in innovative ways to sell and manufacture products by PLR for fashion and clothing. Whereas U.S Polo Assn. had manufactured sportswear, men’s wear and products significant in the apparel industry. But, the U.S Polo Assn. was restricted to step onto the products which would attempt to infringe the goodwill PRL had created over years. Most importantly for a trademark to be opposed, a trademark must be taken wholly into consideration rather than only a part of it. It must be visually different wholly, whether it’s in the form of a device mark or wordmark increasing the scopes of the parties. While taking into consideration the Double Horsemen mark shaded blue with words U.S Polo Assn. as a logo. To that of Polo Ralph Lauren, with a single horsemen logo shaded black and the words POLO Ralph Lauren as the logo. One can easily conclude that there is no likelihood of confusion between these two icons.  

Reference


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Blog competition winner announcement (Week 4th June 2021)

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So today is the day! We are finally announcing the winners of our Blog Writing Competition for 4th week of June 2021 (From 21st June 2021 to 27th June 2021). 

We’d like to say a big thanks to everyone for participating! It has been a great pleasure receiving your articles on a different legal topic, they were all amazing! 

And now we’d like to congratulate our top 5 contestants, who become the undoubted winners. They will receive Prize money of Rs 2000, LawSikho store credits worth Rs. 1000 and a Certificate of Merit from team LawSikho.

They will also get an opportunity to intern at iPleaders under the direct mentorship of Ramanuj MukherjeeAbhyuday AgarwalHarsh Jain, and Komal Shah. Their articles will get published on iPleaders blog (India’s largest legal blog). Click here to see other perks available to them.

Their entries (see below) received maximum marks based on the average marks given by the panel of editors, and have been crowned the winners!

S.no

Name

About Author

Article

1

    Swati Mishra

Student pursuing Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution 

from 

LawSikho

Nature of Section 138 of Negotiable Instruments Act, 1881

2

      Nihaarika 

     Sangwan

Guest Post

Forensic law and jurisprudence

3

        Aparna 

      Jayakumar

Intern

All about Convention on the Elimination of all forms of Discrimination Against Women (CEDAW), 1979

4

  Arun Shekhar 

      Jawla

Guest Post

Rights beyond grave : Right to a decent burial

5

    Ishita Manot

Student pursuing Certificate Course in Advanced Civil Litigation: Practice, Procedure and Drafting 

from 

Lawsikho

Analysis of Maharashtra Co-operative Societies Act, 1960.

Meet our next 5 contestants who made it to top 10 here. They will receive a Certificate of Excellence from team LawSikho.

They will also get an opportunity to intern at LawSikho under the direct mentorship of Ramanuj MukherjeeAbhyuday AgarwalHarsh Jain and Komal Shah. Their articles got published on iPleaders blog (India’s largest legal blog). Click here to see other perks available to them.

S.no

Name

About Author

Article

6

      Sanket     

     Deshpande

Student pursuing Certificate Course in National Company Law Tribunal Litigation 

from 

LawSikho

Is peer-to-peer lending circumventing financial regulation

7

Chandan Kumar

Guest Post

Indian Judiciary – inducing activism or leading towards overreach

8

      Akarsh    

     Chaturvedi

Student pursuing Diploma in Companies Act, Corporate Governance, and SEBI Regulations from 

LawSikho

Provisions of CSR applicable to “the global coffee alliance” (Nestle and Starbucks distribution deal)

9

  Sabaat Fatima

Intern

Critically analyzing the productivity of the Lokayukta system in India

10

    Ms. Shivani 

       Agarwal

Intern

The black marketing of Remdesivir

Click here to see all of the contest entries. Click here to see our previous week’s winners.

Our panel of judges, which included editors of iPleaders blog and LawSikho team, chose the winning entry based on how well it exemplified the entry requirements.

Certificates will be sent on the email address given by the contestant while submitting the article. The contestants have to claim their prize money by sending their account details as a reply to the mail in which they received their certificate within 1 month (30 days) of the date of declaration of results and not afterwards. 

For any other queries feel free to contact Vanshika (Senior Managing Editor, iPleaders) at [email protected]

LawSikho credits can be claimed within twelve months from the date of declaration of the results (after which, credits will expire).

Congratulations to all the participants!

Regards,

Team LawSikho

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Blog competition winner announcement (Week 3rd June 2021)

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winner
Image source - https://bit.ly/2WVMFfR

So today is the day! We are finally announcing the winners of our Blog Writing Competition for 3rd week of June 2021 (From 14th June 2021 to 20th June 2021). 

We’d like to say a big thanks to everyone for participating! It has been a great pleasure receiving your articles on a different legal topic, they were all amazing! 

And now we’d like to congratulate our top 5 contestants, who become the undoubted winners. They will receive Prize money of Rs 2000, LawSikho store credits worth Rs. 1000 and a Certificate of Merit from team LawSikho.

They will also get an opportunity to intern at iPleaders under the direct mentorship of Ramanuj MukherjeeAbhyuday AgarwalHarsh Jain, and Komal Shah. Their articles will get published on iPleaders blog (India’s largest legal blog). Click here to see other perks available to them.

Their entries (see below) received maximum marks based on the average marks given by the panel of editors, and have been crowned the winners!

S.no

Name

About Author

Article

1

    Samridhi Jain

Student pursuing Diploma in Advanced Contract Drafting, Negotiation, and Dispute Resolution 

from 

LawSikho

The important elements of a collaboration agreement between Vodafone and Google Cloud

2

    Manya Dudeja

Intern

Abuse of the concept of PIL in recent years with examples of case laws

3

  Dipendra Singh 

         Tomar

Student pursuing Diploma in Advanced Contract Drafting, Negotiation and Dispute Resolution 

from 

LawSikho

Essential points to be included in post adoption agreements

4

          Jannat

Intern

Top 10 restructuring and insolvency advisors of 2020

5

    Smaranika Sen

Intern

Prison system and the rising vagueness in documentation in India

Meet our next 5 contestants who made it to top 10 here. They will receive a Certificate of Excellence from team LawSikho.

They will also get an opportunity to intern at LawSikho under the direct mentorship of Ramanuj MukherjeeAbhyuday AgarwalHarsh Jain and Komal Shah. Their articles got published on iPleaders blog (India’s largest legal blog). Click here to see other perks available to them.

S.no

Name

About Author

Article

6

  Shivani Agarwal

Intern

An analysis of the boundaries between the crime of rape and consent

7

    Harmanpreet 

             Kaur

Intern

The Supreme Court of India and its role in protecting fauna in India

8

    Srijita Adak

Student pursuing Diploma in Advanced Contract Drafting, Negotiation, and Dispute Resolution 

from 

LawSikho

Everything you need to know about past consideration

9

  Vismay G.R.N

Guest Post

Applicability of road rules to cyclists : a call for reform

10

      Varshini 

      Sudhinder

Guest Post

Kehar Singh v. the Union of India : case analysis

Click here to see all of the contest entries. Click here to see our previous week’s winners.

Our panel of judges, which included editors of iPleaders blog and LawSikho team, chose the winning entry based on how well it exemplified the entry requirements.

Certificates will be sent on the email address given by the contestant while submitting the article. The contestants have to claim their prize money by sending their account details as a reply to the mail in which they received their certificate within 1 month (30 days) of the date of declaration of results and not afterwards. 

For any other queries feel free to contact Vanshika (Senior Managing Editor, iPleaders) at [email protected]

LawSikho credits can be claimed within twelve months from the date of declaration of the results (after which, credits will expire).

Congratulations to all the participants!

Regards,

Team LawSikho

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Dowry death : understanding the basics

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This article is written by Somya Janki, from the Kalinga Institute of Industrial Technology. This is an exhaustive article which deals with the dowry laws in India and especially matters pertinent to dowry deaths.

Introduction

A news channel is constantly bloating out news for the consumption of its viewers in the warmth of their houses, but the irony is that the listeners seem to be perturbed. The news is displayed with a headline. “A woman burnt by her in-laws for dowry”.

But the thing to be noted is that the news does not seem to be astonishing. Marriage is considered a sacrosanct institution. As in India, it is considered a religious obligation and held with reverence. The matrimonial institution is not only complementary to the family institution but also the girl who is married off has a lot of expectations from her married life and wishes to have a blissful life with her family. But unfortunately, these expectations have been turning out to be surreal due to the dowry system in India. These days we often debate on women empowerment, equality before the law, but in the same instance, we see rising cases of dowry death. So, how come these dowry-related crimes took a toll on the existing legislation. But, before drawing up to these points we need to understand the concept of dowry and dowry death and even before that, we need to delve into the history of dowry.

Dowry death: an insight

Dowry refers to any kind of gift in the form of cash or goods which could be ornaments or some sort of commodities or household items that are required by the newlywed to start their married life which is given by the bride’s family to the bridegroom’s family.

According to Section 2 of the Dowry Prohibition Act, 1961, “Dowry is any kind of property or valuable security directly or indirectly agreed to be given by-

(i) One party to a marriage to the other party to the marriage; or

(ii) By the parent of either party to a marriage or by any other person, to either party to the marriage or any other person, at or before or any time after the marriage in connection with the marriage of the said parties.

The history of dowry in Asia is a bit ambiguous. According to some scholars, dowry was practised since time immemorial, but according to others, it does not exist in antiquity. Historical eyewitness reports suggest dowry in ancient India was of very little significance, and daughters of the family did have inheritance rights when they had no brothers, which by custom were exercised at the time of their marriage. And further evidence suggests that there existed a system of “bride price”, whereby the family of the groom had to give some gifts to the family of the women before marriage but in instances where the bride suffered from some sort of defect then the family had to bestow her to be in-laws with some gifts. However, this was not very much prevalent either. At that point of time, it was very prevalent that the girl had to be beautiful and virtuous but there was not any concern as such with the materialistic gifts she brought to her in-laws. The bride had to be adorned richly as ceremonial gifts which slowly took the form of dowry. As of today, this adornment has become the cause of abuse by the groom’s family to the bride.

For ages, we have seen the demand for dowry. To stop this practice, the demand for it should be understood properly by society so that it can prevent its practice. 

Factors behind the existence of the dowry system in recent times

Traditions and Customs 

It has been a preconceived notion of the people that the dowry system has been existing since centuries back and it is quintessential to be followed by the two families by giving out valuables by the bride’s family to the groom’s.

Dowry as a subject of reputation

Talking of the 21st century this is considered to be the most plausible reason pertinent to the existence of stealth-like dowry. It is a belief among people that dowry giving or receiving gives a lot of merit in reputation within the society and also the more lavish the presents are, the more honourable it is, which is making this system more persistent within our society.

Illiteracy

It is the major problem of our nation and is the penultimate factor behind the problem of dowry. In underdeveloped areas, where the literacy rate is quite low and people are unaware of the laws relating to dowry, has also contributed a lot to it. Although dowry is something which is even practised by the literates of our society, it becomes a lot difficult to make them understand the laws. Even if the laws turn out to be stringent they would not take effect for sure as long as the people are not aware of it.

So, the abuse for the demand for dowry can be in the form of verbal and the most serious can take the shape of death of the victim or dowry death.

A shift from Manusmriti to Groom price

From what we saw in the earlier days, there was a prevalence of bridal price ages back but now, there is a concept that the groom’s family ought to be paid off by gifts just for the sake of a plethora of petty reasons like the groom having a decent or a white-collar job.

Perceiving dowry death as the law speaks

Indian Penal Code,1860

Chapter XVI of the Indian Penal Code covers the offences affecting the human body. Under which Section 304B of the Indian Penal Code, “if a woman dies within the seven years of marriage by any burns or any other bodily injury or it was revealed that before her marriage she was exposed to cruelty or harassment by her husband or any other relative of the husband in connection to demand the dowry then the death of the woman will be considered as a dowry death.”

Punishment for dowry death ranges from a minimum sentence of imprisonment for seven years and a maximum sentence extending to imprisonment for life. There are certain pre-requisite for consideration of dowry death laid under Section 304B of the Indian Penal Code which are as follows:

  • Death should be caused either by burns or bodily injury or by any other circumstances for that matter.
  • Death must occur within or before seven years of marriage.
  • It must also be revealed that soon after the marriage of the bride, she was exposed to some sort of cruelty or harassment by her husband or any other relative.
  • And lastly, her cruelty or harassment of her should be connected with the demand for dowry.

Code of Criminal Procedure, 1973

Dowry death is a non-bailable offence, that is, offences under which statements by the court is required to arrest a person and the person cannot be acquitted without court’s order and cognizable that is that the police do have the authority to arrest any person without issuing of any warrant along with the authority to carry out the investigation with or without the permission of magistrate of a court. According to Section 41 of the Code Of Criminal Procedure, 1973  the police officer, while arresting any person without a warrant, be satisfied with the complaint registered against a person and fulfil all the provisions of Section 41 of CrPC.

The Dowry Prohibition Act, 1961

In the year 1961, the first national legislation pertinent to dowry prohibition and to deal with the prevalent dowry system was enacted as the Dowry Prohibition Act of 1961. The Act lays down a certain set of preventive and punitive measures against the existing peril but, as the matter of fact being much celebrated, the objectives have not been achieved. The failure was not primarily due to certain defects in the laws but on the part of enforcement by the government. This failure also owes to the fact that the dowry system is very much rooted within our society and the dearth of proper action which had to be taken by the government officials. In addition to it, there is also a lack of awareness among the general mass. Although the act was supported by the public (primarily literates), the situation has not changed because many sections of society are not even aware of its presence. What is the use of stringent laws if people are not even aware of them?

It was in 1961 that the Dowry Prohibition Act was re-amended twice to widen the meaning or the scope of the term “dowry” and enhancement of punishment for the various sorts of violations of the provisions under this Act. Section 2 of this Act states that “any property or valuable security from one side to another either given or agreed to be given in future directly or indirectly in connection with marriage amounts to dowry.”

Originally the expression incorporated in the Act was “as consideration for the marriage of such parties which gave quite a narrower scope to the term dowry. 

It was in the case of Inder Sain v/s State of Punjab (1973), it was held that-

The term “consideration” was restricted to motive or reason, compensation or reward to marriage and therefore did not include the goods or any property demanded or given after marriage. 

The expression “any time after the marriage” has been brought to replace “after marriage” to eliminate a restricted interpretation of the statute. The concepts of presents in the Indian marriages are only restricted to the possessions which are customary, and not of the sort of which creates a financial burden on a family and a list of such presents, along with value and description, is to be prepared and must be signed by both the bride and the bridegroom. 

Changes made in the prevailing Act-

Under Section 3 of this Act, giving or taking of dowry is punishable with a minimum term of 5 years and a fine up to Rs 15,000 or to the extent of the value of dowry whichever is more.

Similarly, under Section 4 of this Act, it is laid down that demanding dowry is also punishable by the term ranging from six months to five years and a fine limit up to Rs 15,000. After a couple of amendments, the act tries to curb this social menace.

Section 7 provides the persons and the agencies who/which may initiate the proceedings: (a) police (b) aggrieved person (c) parents and relatives (d) any recognised welfare institution or organisation.

Section 8 makes it more stringent by adding these offences under the ambit of non-bailable and cognizable. Further Section 8-A goes on to state that the onus probandi lies on the person who is the offender or the one who denies offence. 

Landmark judgments 

Although it has been difficult to get the whole thing and laws pertinent to dowry death to be properly implemented, yet there were some of the causes which brought a breakthrough in the backdrop of existing faults. In the case of Satbir Singh vs The State of Haryana (2021), it was held by the Apex Court that if the prosecution can establish the ingredients of Section 304-B of IPC the burden of proof of innocence completely lies on the defence. Further, the provisions under Section 304B of the Indian Penal Code are far more stringent as in comparison to those in Section 498A of the Indian Penal Code in the sense that offences under it are cognizable, non-bailable and can be tried by the court of Session.

While in case of Mustafa Shahadal Shaikh v. the State of Maharashtra (2012), the ratio decidendi of the court was states that the language used under Section 304-B, “soon before death” does not ascribe any definite time frame as such under both the Indian Penal Code as well as under Section 113-B of Indian Evidence Act. Accordingly, the term “Soon before death” could be determined by Courts depending upon the facts & circumstances of the case. However, it would imply that the interval should not be much between the cruelty or harassment concerned and the death in question. If the alleged incident of cruelty is remote in time and has become stale enough not to disturb the mental equilibrium of the woman concerned, it would have no consequence.

Loopholes in the existing law that causes a misconception

Yet, that is not all where these laws are lagging beyond the facts of proper government implementation and functioning, lack of proper coordination, there lies another peculiar issue that these laws are many times used in a wrong way. There have been many instances where these laws have been used to defame or slander one’s name. Sometimes there is a failure on the part of the judiciary too because there are times the cause of death of the person is not the dowry but some other case as was in the case of Balbir Singh v/s state of Punjab (1956) and the cause of the death could be ranging from mental illness to other. So, we also need to ponder upon the setbacks for the successful implementation of it.

Conclusion 

Women are considered to be the backbone of society, and killing or burning them just for dowry is a shameful act in itself. All said and done and to obliterate such heinous crimes some certain provisions and measures need to be undertaken by the government with the most prominent one of keeping women on par with men so they are not dependent on them and also taking women reservation as a source of women empowerment. Small changes make a big difference so to remove this peril we ought to create awareness among the people against dowry. Isn’t it quite paradoxical, a land where marriage is considered sacred, women are burned in the hands of people themselves for the matter of a few pence. Dowry should be prohibited.

References 


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How Google and Facebook exploit the users’ personal data for advertisement

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This article is written by Parul Chaudharywho is pursuing a Diploma in data protection from LawSikho.

Introduction

Modern times have made man reliant on multiple technologies. In this dystopia of electrical sparks and binary systems, the line often gets blurred. Who the predator, who the saviour, is indistinguishable. Some rise to claim the messiah but are revealed to be Lucifer in disguise; identifying the wolf in sheep’s clothing is an ordeal, but it must be done. 

The matter at hand and under consideration in this article is primarily cyber theft, not your usual data leaks or piracy, but a dacoity that has never stopped but only increased in its pace.  Most regular users of technological services like the internet, smartphones, and social media are silent sufferers of this invisible atrocity.  The illusion of security falls short, and the mega Corp monstrosity begins to rear its ugly head when one takes a deep dive into the underbelly of shady advertisement deals, rigged systems, and unethical obsessions obstinately fixated on aiming, targeting, and monitoring. 

Few are aware of this secretive suction of individual information, all supposedly for the sake of maximizing profits. Both of these tech giants, Google and Facebook, have a policy of data collection and their primary revenue model is based on the use of this data for targeted ads. This ‘sustenance’ money comes from the trade-off of user privacy. 

Cycles of denials, acceptances, and apologies have turned the average consumer numb, but the experts and aware factions of the social structure feel threatened by this ‘ barge in’ policies. Understanding their fears, finding their validity, and identifying the sources would be the paramount purpose of this article.

The paper shall briefly look into how Google and Facebook monetize personal data and use them for advertisement purposes, and the privacy issues surrounding the same. 

How does Google collect data of its users?

There are multifarious ways in which we have laid bare our private information to Google specifically. If one uses an Android device or avails of Google’s services, it would be fair to not hope for much privacy. Within the past decade, many of the silicon valley ‘saints’ have faced accusations. 

Some of them got exposed for masquerading as fake privacy preachers and lost their credibility, and Google would be one of them. In Tech circles, it is a general consensus that password padlocks and data protection are mere illusions in the case of such gigantic corporations.

The primary sources of acquiring your data by Google would be the following:

Google Maps 

This application ensures your location tracking is on, and Google renders that data into its servers to present you with a route to your destination, all the while maintaining a log of your journeys, the landmarks, and the localities you’ve visited. Google maintains a timeline for your travels and stores that information; every day, every month, throughout the year. Google has a pretty good idea of where you go regularly and where you occasionally go, where you like to buy groceries from and where you go jogging. 

Google Search 

Not many have been able to escape using this search engine, and for a good reason, its indexing is one of the most precise and helpful ones out there. But this accuracy comes at the price of the bulk of information we give away to them; on average, everyone makes at least four Google searches every day. 

It does not seem like much but, if we look at the substantial figure of 2 trillion searches per year globally, the amount of information shared is mind-boggling. It is no surprise that Google uses this information to target personalized ads for its users. Every search a user has made, no matter deleted or not, is present in Google’s records. Unless you explicitly change your privacy settings, all of your searches will remain unscathed.

Google Play Services 

Every regular Android user gets preinstalled and irremovable Google play support on their smart device. These services are cognizant of the applications you have installed. And even monitor the interactions of users with non-Google applications to improve their products. 

Since almost all play store applications require Google play services to function, Google is aware of how much time people spend on any particular app. It also knows when they logged in and how often they use it. Sleeping and waking hours, contact details, and other sensitive personal particulars are known to Google. Not to forget that the Google play store has millions of apps, most of which are unchecked for spyware or malware. Such malicious apps are the roots of security breaches and data leaks.

YouTube 

YouTube is one of the biggest social platforms in modern times and houses unimaginable repositories of video information. But one must not forget that YouTube stores your watch history. It uses it in personalizing ads, video suggestions, and also to form your overall ad profile. Your health, your guilty pleasures, your desires, your marital/dating status, and your education are also a part of that very same profile.

Google Assistant/ Home/ Fit 

These services are branded as life-enhancing and productivity-increasing tools. One might argue for or against any of those claims, but one thing is for sure that these services have been blamed time and time again for violating user privacy. There have been accusations of microphone tapping primarily for targeted ads and customized experiences.

Gmail and Google Drive

Looking at the trend, it is not a far reach to assume that Gmail and Drive aren’t privacy-friendly either. Gmail stores every mail you have ever sent, received or deleted. The same goes for Drive as well, every file you’ve stored on it or transferred from it. It paints a scary picture for people who share confidential information and attachments using these apps/ web portals. 

Other Google services and applications

Google calendar, document editors (Docs, Sheets, and Slides), Google Classroom, Photos, Meet, Hangouts, Chat, Translate, and Lens, have tons of specifics on its user base. What you do or will do, when and where you go, why you go there, what you do and don’t, every single day all around the year, is very clearly evident to Google. It would be fair to say that a corporation knows more intimately about a person than their friends and family. 

However, after a lot of hue and cry about all the personal data that Google collects from its users and use it for advertising, the corporation now provides an option to customize the ads that one sees in all platforms that are either owned by Google or use its services, or which partner with Google to display ads, and it provides an option to each user to “turn off ad personalization”. 

But, even if you withdraw consent about personalized ads being shown to you, that does not mean Google ads stop tracking you or collecting your data. It will still collect information about you, like your general location and the matter of the web pages that you are browsing. So, it is truly quite difficult to completely block the widespread reach of such a tech mogul from reaching you.

The dominating position of these mega Corps over the users was also questioned by the Australian Competition and Consumer Commission. The ‘take it or leave it’ or ‘click to agree’ approach is not considered user and transparency-friendly, and it encourages users to not read before agreeing to their terms of use or privacy policy or cookie policy.

Another privacy issue regarding which Google has been questioned by the French data protection authority in 2012 was about the number of people that visited their privacy policy page after the corporation had modified some policies and failed to obtain fresh consent from the users regarding the new policy. The corporation refused to share the numbers and claimed that the communication about the new privacy policy was done by various methods to the users.

How does Facebook collect data on its users?

Facebook/ Messenger Apps and Website 

Facebook is not shy about storing humongous amounts of personal data of its users. Contacts on your device, SMSs, sent or received files (multimedia or otherwise), text messages, reactions, check-in locations, all of it is collected by them. Facebook stores all your interests and every like, comment, sticker, or post share. 

They use it for ad targeting primarily, but in the past, Facebook has been accused and found guilty of using such classified information for political personality profile creation without any permission of the users.  (The Cambridge Analytica controversy involved the data extraction of approximately 90 million Facebook profiles.

This information was in turn used for unfair advantage in the United States presidential election of 2016. There was also suspicion of manipulation of the Brexit referendum. Facebook was fined 5 billion dollars for this offense by the Federal Trade Commission and had to pay half a million pounds to the United Kingdom Information Commissioner’s Office.

Also, the AI face recognition used in Facebook for tagging and identifying individuals is a cause of concern for many. 

WhatsApp and Instagram

Facebook took over these two companies and managed to propel its once fading social media dominance across the web again. Gaining massive active user bases and access to their data meant more lucrative opportunities for Facebook. WhatsApp gains access to the user’s phone details, saved contacts, the files on their drives, and their login habits. 

Instagram has got equivalent access, but it lacks end-to-end encryption as a default feature which makes it even more vulnerable to data breaches.

Oculus 

Oculus is a virtual-reality-based company specializing in games, headsets, and other VR equipment. Ever since being acquired by Facebook, they have been under suspicion for gathering private info for targeted ads. The audio caught up on the microphone on the VR headsets could be used for the information raking.  

Tracks non-users as well

To hide from the far-reaching clutches of Facebook is extremely difficult. Some might assume deleting their Facebook profile would be enough to get rid of sneaky trackers and targeted ads; unfortunately, this is far from true. Facebook mentions in its privacy policy that they gather data both on and off their website, and from third-party partners and advertisers. According to a survey by the Helsinki School of Economics, of all the Facebook users who have read their privacy policy, 73% of them did not know that the company can use their data for advertising by sharing it with third parties.

Facebook has ensured to keep non-users in check by creating their shadow profiles. Your Shadow profile is generated via your contact details being on a Facebook user’s device or even simply uploading a picture with you in it. Facebook even can garner more data on users from other websites they visit. 

In the case of President of the Belgian Data Protection Authority v. Facebook (2015), the validity of the data processing practices of Facebook were questioned so far as it collects data of individuals who has not even signed up or created an account on Facebook, but still their data was being collected by the corporation’s servers with the use of ‘datr’ cookie along with the ‘Like button’ when they visited a Facebook page. 

However, there is no consent being obtained from such non-users or unregistered users before collecting and storing data about them. This runs contrary to Articles 7 and 10 of the EU General Data Protection Regulation, which requires unambiguous consent from the users for their data to be processed, and the duty on the data controller to inform the users about the purpose behind processing their data. 

Such lack of consent also runs counter to their promises of having a legitimate legal basis for all data processing that happens at Facebook. Moreover, the use of such social plug-ins can be considered as the collection being “excessive”, and stand in contrast with Article 6 of the EU General Data Protection Regulation.

In its long history, Facebook has been a constant center of attacks from all sorts of script kiddies and hackers. Facebook is well known for its slip-ups causing massive blunders. It is no news that data leaks and breaches are very rampant. Just this year, over 533 million users had their account details leaked online. And ever since its inception, Facebook has lost about 2 billion users’ data. 

Conclusion

The crux of the matter ultimately befalls upon trust. Any business transaction requires a certain degree of faith for both the parties involved to proceed. In the case of regular consumers, this is a one-sided event.  The non-tech-savvy people who are gullible are the ones who get exploited obviously into oblivion. 

Google or Facebook is not directly responsible for any of the data harvesting and misuse rampant on the internet today, but it is undeniable they are the enablers of this. The unending piles and bottomless pits of data contained on the servers of these mega-corps can be the cause of some catastrophic consequences. 

Several PR campaigns, interviews, and statements issued by these companies assure users not to worry about ads and monitoring. Many have found safer alternatives in Open Source software, operating systems, and unmonitored providers. In the past decade, we’ve seen surveillance states emerging, and their biggest tool is social media and surface websites. 

This rise in internet censorship, targeted ads, and constant information collection has given prominence to services like VPN and Tor (Client for Deep Web Accessibility). Also, not to forget that tech corporations like Google and Facebook have promised integrity and transparency several times to their customers but have failed to deliver. Numerous instances of scandals, data breaches, leaks, malware, and hacks have surfaced in recent years. 

These are everyday happenings and never cease to recur. The existence of free social media is to lure in the original product for sale, our data. If the companies do not back down, they might soon face a severe backlash in the form of boycotts. India’s Personal Data Protection Bill, based on the report of the Srikrishna Committee, is anticipated to intensify compliance requirements for such big corps for dealing with the users’ personal data. 

As the population of the world grows, so does its average knowledge and capabilities. Once the general public has become aware of their rights as users of such technology, there will be no choice but to adopt the new norm, a society free from unwanted snooping, surveillance, and despicable over the internet money-making tactics.

References

  • A. Gniewek, Google Privacy Policy- In Breach of EU Law? (2013) 7 Masaryk University Journal of Law and Technology 319, 322.
  • O Pitkanen and VK Tuunainen, Disclosing Personal Data Socially – An Empirical Study on Facebook users’ Privacy Awareness (2012), 8 Journal of Information Privacy & Security 3,19.
  • A. Esteve, The business of personal data: Google, Facebook, and privacy issues in the EU and the USA (February 2017), 7 International Data Privacy Law 1 36-47, available at https://doi.org?10.1093/idpl/ipw026 

 


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Pufendorf’s view on the law of sociality

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Natural law

This article is written by Raslin Saluja, from KIIT School of Law, Bhubaneswar. This article attempts to put forth Pufendorf’s view on the law of sociality.

Introduction

All the laws of the society and our duties towards each other as a result of belonging to the society derive their foundation from the principle of sociality. Such is the source of all human sensibility, of all the purely natural virtues, and the moral behaviour of all civil society. Pufendorf’s observations on the law of nature swayed between two rather conflicting positions. On the one hand, he not only remarked that human beings are selfish creatures and are driven by their personal safety and welfare but also emphasized how it is beneficial for them to observe natural law in the long run. These remarks by him were in line with Hobbes in deducing natural law from the requirements of individual self-preservation. While on the other hand, Pufendorf chose an explicitly distanced method of deducing natural law from that of Hobbes, maintaining that human beings are imposed upon by the natural law, a reciprocal duty of general friendship, which is independent of any beneficial outcome for them but relies solely on their shared humanity.

Sociality derived from egoism

The foundational concept of sociality came into the discussion by the natural law theorists who were probably the first ones to receive the emblem “socialist” back in the eighteenth century. Sociality became a standard theme in discussions of morality and politics, especially due to the French translations of the works of Hugo Grotius and Samuel Pufendorf on natural law. According to the famous definition given by Pufendorf, the foundational law of nature is that each should seek to promote sociality. This has also allowed the theorists to make universal claims on civil law and international legal norms without any bias. Thus, sociality is understood to be of immense significance for human beings irrespective of their religious allegiance. The concept of sociality became a centrepiece for political theories, a foundation for universal normative norms and reflections on international law in the enlightenment.

As per Pufendorf’s case, he believes the idea of human sociality has roots in Lutheran, theological traditions. He points out that human beings are naturally corrupt and selfish, where even if they do something for others, they do not forget themselves. They are not very interested in finding advantages for others and always look out for themselves. Humans are particularly intent on their own survival and will readily forsake all other humans and God himself to save their skin. He believes that though humans should always strive for sociality, their anti-sociable nature prevents them from achieving this benevolence. He equates sociality with Benevolence towards all Men’, and with ‘Common Love’ or ‘general Friendship amongst Men, from which no person is excluded.

Thus, this made the readers in the eighteenth century think that sociality was used as the strategic choice of an egoist whose primary motivation is satisfying his individual needs and desires. It portrayed that all humans indulged in sociality naturally, as a gesture of self-love – which was the ultimate explanation of every human action. He believed that all self-serving individuals used sociality as a strategy.

Sociality as the fundamental principle of natural law

The demonstrative science of natural law was not a way of adopting some philosophical doctrine but was rather a way of convincing people of their need to ponder morality and social institutions. They could push it through them by convincing them that it serves their personal interests or one could base their examples on different philosophers who reached similar conclusions. Pufendorf used both these techniques and argued that the demonstrative science of natural law was not a process of inquiry but was rather a certain type of organized knowledge based on the model of Aristotelian demonstrative syllogism. This science of natural law is valid, certain, and clear in reaching necessary conclusions and offering required connections among those points.

The acts that have an effect on sociality have a strong correlation with the natural law. The actions taken as per rules of sociality not only promote a man’s security and personal welfare but also increase his standing, reputation, and position in society. Though he admitted that not it is not always certain that all good deeds and benefactions are returned in similar kind by other men but it can reasonably be hoped and certainly believed that reciprocity cannot be expected from opposed vices. In other words, while actions ordered or forbidden by natural law have a necessary effect on sociality, their effects on our personal safety and welfare are never more than highly probable. For instance, a person actively involved in theft most certainly violates natural law, where likely he should be severely punished, it is not impossible that he escapes and ends up being a rich and respectable part of society.

However, this uncertainty around the effect of our actions does not mark the consequences theft has for sociality. Human beings will always be furious when their property is used/taken without their permission, and thus stealing will be seen in a negative light for sociality. This establishes that in Pufendorf’s theory, people would cultivate sociality not only as a means to secure their welfare. While it cannot be denied that human beings have a strong inclination towards their personal security, their most fundamental duty is to behave in a manner that promotes sociality among human beings.

Pufendorf’s theory can be understood in the context of its historical specificity though. It seems like a reductionist theory of personhood and mankind where he distinguished between natural goods and moral goods. According to his view, the world is made up of two types of objects: entia physica (physical entities) and entia moralia (moral entities). The physical entities are all that exists in time and space and are subject to physical causation whereas moral entities are those which depend on our actions, more of an extension/modification to the physical entities. Moral entities are rather imposed on the physical entities which are based on the thought that nature inherently does not have any values.

God’s will

Pufendorf has kept God in defining the content of his fundamental principle. However, he built his theory around the fact that God created this physical world alone and imposed the most basic moral entity as the law of nature which in turn led humanity to impose more moral entities, rules, and the social institutions by which we live. He saw the morally obligatory character of natural law as being dependent on the idea that it is imposed by God, who wanted us to live in accountability of law, rule, necessity and our actions to be shaped by certain principles.

He even went on to initiate a discussion on how God had not granted humans the full liberty to exercise their free will and wanted them to observe the law. He then deduced from this fact that full liberty would be disadvantageous to human nature and should be restricted by rules and regulations. Moreover, human beings are incapable of living without the company and assistance of other members thus social life is a way of living for them. Yet, there is a huge tendency of humans to hurt each other and have other inclinations which suggest that their social life would be impossible without law. Thus, Pufendorf closed this discussion on the conclusion that natural liberty for humans should always be understood in terms of being restricted by sane reason and natural law.

The application of sociality for self-preservation

Pufendorf then continues to provide the substantive content of the natural law after having revealed the moral status of it and humankind’s obligation to obey it. He argues that the need to cultivate society has its roots in two separate but complementary principles:

  • The principle of self-preservation – to look after oneself first and promote one’s own well-being.
  • The principle of sociality- the general duties that human beings owe others and to themselves.

Both these principles combined encourage them to adapt to such behaviour that each person should study to preserve himself in a way that society does not get disturbed. He insists that the law of nature binds us to cultivate society and even if it did not it would urge us to establish one ourselves as for the advantages that flow from it.  Humans are naturally inclined to support it so as to avoid the disadvantages that accompany non-social life apart from achieving their personal gains.

Sociality, sovereignty, and civil society

According to Pufendorf’s view, God is the author of the natural law and the sociality principle based on his theory of imposed moral entities. He also associates God’s existence to be necessary to constitute a legitimate civil society. It is derived from the social law itself as the formation of society is necessitated by the natural law and therefore by virtue of being the author of natural law, God is also the author of civil society. He claims that God dictates the formation of civil societies leaving it to us to decide and determine through pacts which individuals are to be joined to which society and who is to govern them. That it is nature’s intention that men establish sovereignty.

He then establishes that resources were provided by God for human use and consumption. For their efficient use, private ownership and dominion were introduced. Once these life’s conveniences were multiplied and promoted by human industry, dominions needed to be introduced for the necessity of preserving sociality. However, dominion does bring conflict and confusion with itself and to facilitate mutual advantage and avoid dispute, civil laws were required. Orderliness and decorum are necessary features of sociality and therefore recommend the adoption of laws.

His argument for the need for civil association was based on the development of human conditions resulting from dominion will lead to even more complex relations. These relations might generate traits that might threaten the peace of the society with evils which only humans are capable of imposing by virtue of their jealousy, ambition, etc. These aggravated by wealth increases, flourishing people, population growth, etc would create negative passions with multiplied dangers for the well-being of the people. Thus, having an appropriate environment in the form of civil society would help in guarding against the potential threat that humans possess.

Thus he insisted that nature intended humankind to live in civil society and be subjected to sovereignty. This intent had to be played in the form of a narrative of history to the point where it became necessary for humankind to form societies in order to curb the evil that humankind inflicted upon themselves. This remedy makes sociality more secure as State I the best vehicle for realizing and witnessing the sociality in concrete life. It embodies natural law and the various sanctions that correspond to the law. The usefulness of it is known to mankind which guarantees the state to not merely be a requirement of prudence but a moral necessity.

Conclusion

To conclude, the german philosopher Samuel von Pufendorf (1632–1694) agreed with Hobbes that the state of nature is fairly miserable and that, to survive, we enter into a social contract, civil associations, and establish political authorities to punish contract violators. However, Pufendorf’s arguments always placed God as the authority for following natural law, sociality, society, and civil associations. He contributed to political discourse by focusing on the moral significance of sociality and its importance in the political life of man. Pufendorf presents as the ‘fundamental law of nature’ the imperative claim that “Any man must, inasmuch as he can, cultivate and maintain toward others a peaceable sociality that is consistent with the native character and end humankind in general.” With his theories, he contributed prominently to the literature on the moral legitimacy of the state.

References


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Fair use and intellectual property infringement on Instagram, Facebook, and other social media platforms

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Image source: https://blog.ipleaders.in/all-you-need-to-know-about-intellectual-property-rights-transfer-agreements/

This article has been written by Smitanshu Choudhary, pursuing the Diploma in Intellectual Property, Media and Entertainment Laws from LawSikho.

Introduction 

Intellectual Property Rights are of critical importance when it comes to foster innovation, as, without such protection, businesses, corporations, and individuals would not be able to realize the full advantages of their innovations, and they would spend less time on research and development as a result. Artists would also not be fairly rewarded for their work and would result in the declination of cultural vitality. However, such a necessity does not entail that these rights can exist without any form of limitations or exceptions. In order the ascertain an appropriate balance between the interests of the right holders and users of such protected works, Intellectual Property Rights (hereinafter IPR) allow certain limitations, .i.e., cases in which the protected works can be used without the permission of the right holder. 

Copyright is a branch of IPR, which gives its owner an exclusive right over creative work for a limited time. However, as mentioned above, none of the IPRs is absolute, and they have their limitations; one of the limitations on copyrights is the principle of “fair use”. In this short article, we will be looking into what the principle of fair use is and how it functions on various social media platforms. 

What is fair use? 

Fair use is an affirmative defense that can be used in response to a copyright owner’s accusation that someone is infringing on their copyright. Fair use allows a party to use a copyrighted work for purposes such as criticism, satire, news reporting, teaching, scholarship, or research without the permission of the copyright owner. These uses are mere examples of what could be deemed fair use; they do not represent what will always be judged fair use. In reality, because fair use is evaluated on a case-by-case basis, there are no hard and fast standards. However, copyright law establishes four elements that must be examined when determining whether a use is fair. These elements are:

  • The nature of copyrighted work used;
  • The substantiality of the portion of the copyrighted portion used;
  • The purpose and character of the copyrighted material used; 
  • The effect of the use of such copyrighted material upon the potential market. 

Although one component may weigh more heavily in a fair use judgment, all of the factors must be taken into account, and no single factor can determine whether a usage fits within the fair use exemption. However, in most cases, the third and fourth factors are the influential ones. 

Limitations on copyright under the Copyright Act, 1957

Section 52 of the Copyright Act, 1957 provides for certain acts, which do not constitute an infringement of copyright, .i.e., fair dealing with creative works (not being a computer program) for the purposes of: 

  • Research/private use;
  • Review;
  • Reproduction for the purpose of a judicial proceeding; 
  • Reading or recitation in public of any reasonable extract, et cetera. 

Fair use and intellectual property infringement on social media platforms

How does copyright function on social media platforms?

When one posts his or her creative work on social media, the person retains copyrights on the work if it is eligible. No person can use the said copyrighted work without the owner’s permission; however, there exists an exception to the owner’s copyright enshrined in the site’s terms of use. Usually, such terms of services give the website a license to use the copyrighted work without the owner’s permission. 

Nonetheless, posting work on social media does not entail that anyone can use your work without attribution. Whenever someone used any creative work of someone else, they have to attribute it to the owner of the work. If the owner were not attributed for his work, even if the work is being utilized outside social media platforms, it would amount to infringement of terms of use and copyright.

Now that we have an idea of how copyright works on social media platforms, let us look into the terms of service of different social media platforms, which allow the posting of copyrighted material, as long as it has been used under the ambit of fair use. 

Facebook and copyright

Facebook’s terms of service state that all the content and information uploaded on Facebook can be controlled by the owner via the privacy and application settings. Furthermore, in the case of content protected by IPRs, the owners grant Facebook a non-transferable, royalty-free license to use any content posted by the owner on Facebook. It should be noted that as Facebook owns Instagram, its terms of use are quite similar to that of Facebook. 

Pinterest and copyright

Pinterest is a website, which allows users to share or post their original photos. However, just like Facebook, Pinterest’s terms of service entail that the owner gives Pinterest a non-exclusive, royalty-free, sub-licensable global license to use the uploaded pictures in any manner so desirable for operating and providing the service to all users.  Pinterest can use copyrighted work without any form of payment, as long as a person has agreed to its terms of use; however, Pinterest’s copyrights statement includes a link via which a person can file a complaint in case he or she feels that their copyright has been violated.

Twitter and copyright

Just like the above-mentioned terms of service of Facebook and Pinterest, even Twitter’s terms of service entail the owner granting Twitter a global license, which enables Twitter to make someone’s original tweets to every user. 

Infringement of copyright on social media platforms 

There exists a widespread belief among the masses that everything that is present on social media websites is free to use, as everything present on such platforms is freely accessible and available. However, we must understand that the content present on social media is not “free for all”. When one posts their original content on social media, it is a mere publication and not a license for free use. Such confusion usually arises due to the existing limitations on IPR enshrined in terms of the use of social media platforms. However, such terms of use only garner a non-exclusive license, and the content on social media platforms can be used by a third party only on social media or on portals that have a connection to it or with the services provided by such social media platforms. Such confusion often leads to the infringement of copyrights on social media platforms, as people are unable to differentiate between fair use and infringement. Due to the free availability of content, third parties use music, photos, and videos without the owner’s permission; thus, resulting in infringement of copyright. 

One of the most common forms of copyright infringement is the publishing of images without consent. For example, German law states that if you take a picture with third parties, that party also has a copyright over the picture, and such a photo cannot be posted without the consent of the third party involved. In another case, there have been instances of big fashion brands copying designs of independent fashion designers; many have claimed that big businesses use social media to pull ideas from small businesses. 

Algorithmic enforcement of copyright

Nowadays, various social media platforms have started using algorithmic software to enforce copyright over their respective social media platforms. This was done to enact a more efficient way to enforce copyright on social media platforms. Prior to this, copyright was enforced manually, as a result of which copyright enforcement was quite slow, and usually, claims took very long to be processed. One such example of algorithmic enforcement of copyright is the content ID of YouTube. 

YouTube grants Content ID to copyright owners; however, to be approved for copyright, the person must have exclusive rights over the substantial body of the original material. The content owners submit the original material to a database of YouTube, via which YouTube compares every video uploaded to the database and sends a Content ID claim to the uploader of the video if an infringement is detected. This is done in order to give the copyright owner a free hand in deciding what to do with the infringing content. The copyright owner has three options in case of infringement, namely, Block the video, Monetize the video or track the video’s viewership statistics. 

If the person who received the content ID claim believes that the claim is unfair, he can contend the said claim (if he has all the rights to the content in the disputed video, or there has been a case of misidentification). If a person chooses to dispute a Content ID claim, the owner of the copyright would be notified of the dispute so raised, and they would have 30 days to respond. 

Even live streams are scanned for third-party content, including copyrighted content. When third party content is detected, the stream is replaced with the image of the right holder and the streamer is warned about the infringement so that he can take action and dissolve the issue of infringement for the continuation of the stream; otherwise, the stream would be interrupted or terminated. 

Conclusion

Although limitations on IPR exist to maintain the balance of rights between the rights of users and the rights of the IPR owners, such limitations, due to lack of proper understanding on the part of the general masses or the willful ignorance on the part of the large organizations, limitations have been equated with infringement. Thus, it has become necessary to take proper measures for the enforcement of IPR on social media platforms. Such enforcement has occurred in the form of algorithmic enforcement of IPR on social media platforms. 

References

  1. What Is Fair Use? – Copyright Overview by Rich Stim – Stanford Copyright and Fair Use Center.
  2. Limitations and Exceptions (WIPO.int).
  3. Copyright Issues in Social Media (natlawreview.com).
  4. How Copyright Works with Social Media (thebalancesmb.com).
  5. Copyright Act, 1957: https://copyright.gov.in/documents/copyrightrules1957.pdf.
  6. Copyright | Facebook Help Centre.
  7. Copyright | Pinterest Policy.
  8. Twitter’s copyright policy | Twitter Help.
  9. Fashion’s copycat problem: why brands like Zara get away with rip-offs – Vox.

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Critical evaluation of Lord Devlin’s claim on Criminal Law and enforcement of the moral principle

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Section 89 of IPC
Image source - https://bit.ly/3fidXoO

This Article is written by Raslin Saluja, from KIIT School of Law, Bhubaneswar. The article attempts to analyse Lord Devlin’s understanding of the function of criminal law, which is to enforce a moral principle.

Introduction

Lord Devlin differs from his opponents on the divisions concerning whether a line of principle can be drawn between the reasons that the state proposes to justify their coercive restrictions on behaviour. However, it has been observed for a long that it is not the duty of the law to concern itself with immorality. These points are usually discussed under the rubrics of enforcement of morality by the criminal law. But if the law does not attribute itself in the business of enforcing morality then why does it aim to protect citizens against any harm, injury and indecency? With various notions for its justification, we do not know where the line is drawn which will also differ with various schools of thought.

This poses a tangled question with its origin in philosophical and sociological controversy. Can criminalizing be justified based on public condemnation? There are and will be various issues that people would characterize as immoral. But what part should it play in deciding whether to criminalize them or not? This would be inconsistent with the idea of individual liberty promoting the morals of the largest mob to be warranted as truth. Other ways to consider it criminal can be if it has effects on social customs and institutions or if there is a need for some harm to be inflicted.

Lord Devlin’s disenchantment

In 1958, Lord Devlin delivered the second Maccabaean Lecture to the British Academy. He called his lecture “The Enforcement of Morals,” and devoted it to the above-mentioned issues of the said principle. Instances such as homosexuality, prostitution, and the publication of pornography raise contradicting opinions where Devlin’s conclusion on homosexuality could be summarized in the following remarks. “We should ask ourselves in the first instance whether, looking at it calmly and dispassionately, we regard it as a vice so abominable that its mere presence is an offence. If that is the genuine feeling of the society in which we live, I do not see how society can be denied the right to eradicate it.” These remarks raised huge rebuttals and in response to it, Lord Devlin republished the Maccabaean Lecture along with six further essays developing and defending the views expressed in the former version along with adding important new footnotes to it.

His controversial opinions on the first books were based on the Wolfenden Committee recommendation that homosexual practices in private between consenting adults are no longer criminal. The committee’s expression on the division between crime and sin was that in the particular matter, the law’s function is to preserve public order and decency, to extend protection to citizens from harm and injury and thereby safeguard them from exploitation. That law does not intervene in the private lives of the people or aims to coerce people into following any particular pattern beyond what is necessary to carry out its purpose. There must remain a realm of private morality and immorality which is, in brief, and crude terms, not the law’s business.

However, Devlin was found to possess completely opposing views at times. Sometimes he would argue in converse to the committee’s position, namely that the conduct which is strongly disapproved by the society must be punished by the society as a means of exercising its rights, even though the said conduct cannot be said to be injurious to others. This was based on the belief that the state has a role to play as the moral tutor that uses criminal law as its proper tutorial technique. For this, he had two chief arguments structured; firstly the society’s right to protect its own existence, and secondly, the majority’s right to follow its own moral convictions in defending its social environment from change it opposes.

The first argument: Society’s right to protect itself

Modern society consists of various moral principles which some people adopt for their own well being without imposing them on others. There also exist certain moral standards which the majority keeps at a sacrosanct position that are indisputable and are imposed upon those who dissent. For a society to survive, some standards have to be second class in order to focus on the moral conformity which is essential to its life.

Every society has a right to preserve its existence and in doing so, it has the right to insist on some conformity. Thus where society holds such a right to protect itself, to ensure its enforcement, it further has the right to use the institutions and sanctions of the criminal law. These institutions are to be used to preserve morality in a similar way as it does to safeguard other rights.

However, this right must not be exercised to punish immorality at all events and occasions. It should depend on the impact and importance of the restraining principles which are an essential guide for determining whether an exercise is profoundly immoral. Out of the variety of their lot, the most important one is that there “must be toleration of the maximum individual freedom that is consistent with the integrity of society”. Thus as long as the public acceptance is high, enduring and relentless, none of these principles shall apply as it rises to intolerance, indignation and disgust. But his reasoning behind this approach is that he truly believes that the survival of the society is at stake when public morality is challenged and therefore the society is entitled to preserve itself without vouching for the morality it holds. Based on it, he concluded that if homosexuality is considered such a huge threat then society cannot be stopped from eradicating it.

Upon observation, it rather seems that this argument is based on the conventional idea of society, suggesting that anything that society perceives as immoral will threaten its survival, which seems absurd. This view holds a similar understanding as that of society’s existence being a threat if its members die or new ones take birth. On the other hand, if an artificial definition of society is considered such that it consists of that particular complex of moral ideas and attitudes which its members happen to hold at a particular moment in time, it is intolerable that each such moral status quo should have the right to preserve its precarious existence by force. Thus, Lord Devlin’s argument fails considering both the senses of society.

The second argument: Society’s right to follow its own light

If homosexuality was actually embraced by those who desire them, the society around them would change too. While the exact changes cannot be calculated with precision, we as a society are too sophisticated to suppose that the effects of increased homosexuality be confined to only those who participate in it. This does not entitle society to prohibit such practices. Every custom cannot be conserved by jailing those who dissent it. However, this would require our legislators to be more proactive in determining some moral issues. They will have to weigh the significance of each to determine on what occasions is it necessary to consider immorality sufficient to make a conduct criminal.

How does a legislator decide whether the acts are immoral? Do they turn to science or to organized religion? Even then the consensus has to be taken into consideration as even though the decision must rest on moral faith, democratic principles have to be followed. Besides, it is a community after all which acts when the threats and sanctions of criminal law are brought to bear and therefore it should take some moral responsibility and act in its own lights, i.e., the moral faith of its members.

However, Lord Devlin’s understanding of moral sociology and conventional moral practices seem far less complex and structured than what exists in reality.

Lord Devlin’s morality

His argument based on following the democratic principle of accepting the consensus of moral position which the community has reached would have some plausibility if it meant moral consensus of the community, which are in the discriminatory sense. However, his understanding and definition of moral position are of anthropological sense. He states that the opinions that we must enforce are of that ordinary man who is not expected to have any reason for his judgment; it could even be just a feeling. If a reasonable man with all honesty and passion believes that a practice is immoral irrespective of the belief being right or wrong, that no other right-minded member of society could think otherwise, then in that context the law is immoral. Thus his definition of moral conviction is reflected in his all-time famous remark on homosexuals. “If the ordinary man regards homosexuality “as a vice so abominable that its mere presence is an offence,” this demonstrates for him that the ordinary man’s feelings about homosexuals are a matter of moral conviction.

Therefore his conclusions fail based on this anthropological understanding of moral conviction. Even if it were true that all men think of homosexuality as a vice, it would be a result of prejudice that homosexuals are morally inferior creatures and personal aversion of having blind hate rising from unacknowledged self-suspicion. It is highly probable that the judgment of ordinary man does not rely on any reason and it is just an outcome of following the herd mentality, or it could be based on a preconceived notion of a general moral position he could sincerely hold. On these grounds, the democratic principles do not call for consensus enforcement because prejudices, personal aversions and rationalizations do not justify restricting another’s freedom itself occupies a critical and fundamental position in our popular morality. Subsequently, even the community would not then be allowed to follow its own light because it does not extend that privilege and entitlement to someone who acts based on prejudices, personal aversions and rationalizations.

Therefore, even a conscientious legislator must do his duty to test the credentials of the consensus achieved when he is told that such a moral consensus exists. It is also not expected of him to examine individual beliefs and behaviour. This claim of moral consensus is also not exactly based on a poll rather on the legislator’s understanding of the community’s reactions towards the concerned disfavored practice. Nonetheless, his understanding does include an awareness of the grounds on which those reactions have been raised. If these reactions were supported by public debates, editorial columns, colleagues speeches and testimonials of interested groups, he could sift these arguments and identify which of those are based on prejudices, or rationalizations/generalization etc. This process of reflection might even end in not being able to determine a collective moral consensus.

Thus, it is Lord Devlin’s idea of what counts as the community’s collective moral consensus which is shocking and wrong and not his idea that moral community’s morality counts. It must be obvious so far to understand that it depends on the legislator to apply these tests and be self-critical, so much so that this exercise might even convert his own opinion. To that end, it also depends on his understanding of what collective moral consensus requires and how he applies them. A legislator who would choose to proceed in this way and refuse to take popular indignation, intolerance and disgust as the shared morality of his community will not be guilty of moral elitism. He would just simply not be allowing his own views against those of a public majority that rejects them. He would just be doing his best in enforcing the consensus which is distinct and a significant part of shared morality, essential for society’s existence in the form it is known rather than the opinion that Lord Devlin suggests him to follow.

India on decriminalisation of homosexuality

It started in the year 2009 when in the case of Naz Foundation v. Govt. of NCT of Delhi and Others, the High Court of Delhi held that the law criminalising homosexuality in India is unconstitutional. This decision has been extensively discussed and debated, by constitutional theorists, gay rights activists, and the legal community, generally for its significant contribution to the constitutional theory. The Court’s view was contrary to the populist argument of criminalization i.e. homosexuality is against public morality and thus deserves to be penalized, instead, the Court held that “enforcement of public morality does not amount to a ‘compelling state interest’ to justify the invasion of the zone of privacy of adult homosexuals engaged in consensual sex in private without intending to cause harm to each other or others”. It was based on the Constitution’s “goals of the social revolution” as well as the “attempt[s] to foster this revolution by establishing the conditions necessary for its achievement through the commitments in form of Part III and Part IV of the Constitution. Subsequently in 2018, the Supreme Court in the case of Navtej Singh Johar v. Union of India, ruled that consensual homosexual acts would no longer constitute a crime. The historic move reversed Section 377 of the Indian Penal Code which was a legacy of British colonial rule. 

The Court differentiated between social morality and constitutional morality and said that “the veil of social morality cannot be used to violate fundamental rights of even a single individual, for the foundation of constitutional morality rests upon the recognition of diversity that pervades the society. Though as for society, it is still seen as a disease/taboo and as an act against nature and familial and social norms.

Conclusion

Homosexuality has been discussed because it is Lord Devlin’s example through which he reflects his understanding of the working of moral principles and criminal law. As for the legislators, they cannot afford to ignore the public outrage. Those reactions would set the tone of political feasibility and will aid in determining the boundaries which with their strategies of persuasion and enforcement can be exercised. It is also important that we must not confuse strategy with justice, or facts of political influence with principles of public morality. Lord Devlin understood these distinctions, but the supporters of his arguments might not.

Reference


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Indian fishermen and their protection in light of the case of KK Ramesh v. Government of India and others

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This article is written by Ms. Somya Jain, from the Vivekananda Institute of Professional Studies. The article has analysed the case of KK Ramesh v. Government of India and others. It elucidates the prevailing dispute between India and Sri Lanka regarding the protection of fishermen. It also provides for solutions to conclude this everlasting controversy.

Introduction

Fishing is one of the major livelihoods practised by the residents of southern India. Traditionally speaking, marine culture has been subsumed in the heritage of the South Indians from time immemorial. According to recent statistics, Tamil Nadu’s fishing community is about 7,00,000 strong in 591 fishing villages strung along the coastline of 1,076 km stretching from Pulicat, north of Chennai, down to Kanyakumari. They set out to ply their trade in almost 60,000 craft. This enumerates the extensive dependence of the people on fisheries culture which all the more raises the need to protect fishermen to alleviate the misery suffered by them. 

In recent times, certain diplomatic controversies have been augmenting between the Indian territory and the Sri Lankan territory resulting in frequent clashes between the two countries. These unsettling disputes have adversely affected approximately 50,000 fishermen living on both sides of the maritime border. Fishermen from both countries are perennially arrested and their boats are seized for straying in the neighbourhood territory without prior permission. Such incidents impact the entire fisheries community leaving a long-lasting fear of injury. The failure of the governments to establish a well-articulated agreement while demarcating the maritime borders has resulted in a considerable amount of distress within the community. The case of KK Ramesh v. Government of India and others (2021) has come as a relief being ordered by the Court in view of the recent affliction of the fishermen. 

Background of the dispute

The dispute has been festering with political ramifications for a very long time now. It dates back to the time when India and Sri Lanka fostered the creation of maritime boundary agreements in the years 1974 and 1976 demarcating the International Maritime Boundary Line (IMBL hereinafter). The agreement was facilitated between the then Prime Ministers of the two nations – India’s Indira Gandhi and Sri Lanka’s Sirimavo Bandaranaike. However, the agreement failed to consider the plight of thousands of fishermen, without treating them as a stakeholder while entering into the agreement, restricting them to a meagre area for conducting their livelihood chores. Largely, the dispute was related to a ceding of a small island of Kachchatheevu in the Palk Bay by India. The debate over the sovereignty of the island of Kachchatheevu has been going on since then. The fishermen community of India tended to cross over the IMBL as major marine life lay beyond the boundary, endangering their lives at the hands of the Sri Lankan navy. 

After several years of unwarranted treading into the territory of another country, a civil war between the rebel group of Liberation Tigers of Tamil Eelam (LTTE hereinafter) and the government broke out in Sri Lanka in 1983, mainly known as the “Eelam War IV”. While the ethnic war was ongoing, both countries curtailed the practice of the fishermen in the Palk Bay as agreed in the agreement of 1974 and 1976. For security purposes, the community was disallowed to carry out fishing for a certain period. But after the war ended, due to the gradual depletion of fishing resources on the continental shelf of the Indian continent, the Sri Lankan fishermen found several Indian boats plying on their side of the IMBL. The effect of luring of fishermen in Sri Lanka’s territory was harsh as many Indian fishermen died and several lost their only source of livelihood and were put into detention in Sri Lanka. Since the signing of the agreements, the government did no such actions. No such actions were taken up by the government to protect the fishermen from this predicament. 

Reasons for the dispute

The everlasting dispute between the two countries is an intricate mix of several factors. The first and foremost factor which affected the dispute was the depletion of fisheries from the Indian side of the sea. Due to overfishing, the marine resources remained shallow ultimately resulting in a dwindling marine population. This forced the Indian fishermen to explore that side of the sea which is occupied by the territory of Sri Lanka thereby, preventing the Sri Lankan fishermen to enjoy the privilege of fishing uninterruptedly. In this process, the Indian fishermen got arrested and were shot by the security forces of Sri Lanka.

Secondly, the reason for the continuous diminishing of fisheries is due to the heavy use of trawlers on the sea bed. With the advancement in time, new methods were developed to undertake fishing activities like the usage of gill nets, modern trawlers. Indian fishermen, for a long time now, have been using bottom trawlers which are banned as per the international fishing regime as it destructs the seafloor and the natural habitat of marine life. Continuous usage of trawlers has stymied the natural resources found in the sea and has damaged the aquatic culture as well. In 2006, the UN Secretary-General reported that 95 percent of the damage to seamount ecosystems worldwide was due to ‘bottom trawling’. 

Tamil Nadu enacted Tamil Nadu Marine Fisheries Regulation Act in 1983, under which it was established that bottom trawling operations shall not be conducted within 3 nautical miles from the coast. This area would be reserved for artisanal fishermen who use non-mechanised techniques for fishing. But it was claimed by the artisanal fishermen that no such actions in furtherance of the Act were taken by the government. This has led the traditional fishermen to work as labourers from owners thereby increasing the usage of mechanised techniques. The trawler sector in Tamil Nadu is also politically influential and financially sound making it more obdurate to solutions that could cut down its profit margins.

Thirdly, the upsurge of the Sri Lankan Navy in the Palk Strait has made it difficult for the Indian fishermen to access the resources. During the Eelam War IV, when orders were passed by the Sri Lankan government to halt the fishermen to conduct their chores in the northern waters, Indian fishermen continued to enjoy free access to the Sri Lankan waters as no authority was contemplating their actions. They exploited the fisheries from the waters of the other country through the usage of bottom trawlers. Later, when the restrictions for Sri Lankan fishermen were removed and it was noticed that Indian boats have been luring in their waters, stricter rules thereby banning bottom trawlers and imposing heavy fines for trespassing of foreign vehicles. 

The failure to demarcate the IMBL and making the fishermen aware of the same has further added to the conflict. Most of the time, the fishermen remain unaware of the borders and cross over, straying from their path. Many a time it has resulted in devastation for the Indian fishermen as Sri Lanka resorts to harsher punishments as compared to India. 

Facts of the case: KK Ramesh v. Government of India and others

Recently, the High Court of Madras, in observance of the plight of the Indian fishermen, asked the Centre to take relevant steps to protect the fishermen and educate them regarding the borders. In the present case, a PIL was filed by KK Ramesh under Article 226 of the Indian Constitution to issue a writ of mandamus. On 18th January 2021, four Indian fishermen were killed by the Sri Lankan navy who had strayed into Sri Lankan waters or, at any rate, had crossed the international maritime boundary line. In furtherance of this incident, the present matter was filed before the Madurai bench of the Madras High Court. 

The PIL sought to demand certain claims from the court. These are:

  1. To arrest and cease the accused Sri Lankan naval personnel and their naval boat who killed 4 Indian fishermen on 18.01.2021.
  2. To get compensation from the Sri Lankan Government to the families of 4 murdered Indian fishermen.
  3. To take adequate steps to protect the Tamil Nadu fishermen and their properties from the Sri Lankan Navy (such as boats and nets).

Before the said PIL was filed in the Madras High Court, a separate plea was also brought before the Supreme Court regarding the matter. In February, advocate Narender Kumar Verma and CR Jaya Sukin filed a plea before the Supreme Court demanding the arrest of the Sri Lankan naval personnel who allegedly killed four Indian fishermen in January 2021 and further compensation of Rs. 5 crores each from the Sri Lankan Government to the family of the victims. The plea also prayed for steps to be taken to protect the Indian fishermen from a constant fear of injury from the Sri Lankan navy. Further, a uniform Act to ensure the protection of the rights of the traditional fishermen and to regulate marine fishing was also demanded. The Supreme Court ordered that the plea should be presented before the Madras High Court and the representation should be made to the government in respect of the same. 

The decision of the court in light of the plight of the fishermen

The bench of Madurai headed by Justice Sanjib Bannerjee and Justice R Hemalatha acknowledged the predicament of the Indian fishermen and advised the government to undertake measures to protect them. The Court, without being jingoistic, ordered the Indian government to make efforts to persuade the Sri Lankan authorities to abstain from using extreme punishments against the Indian fishermen who accidentally overstep the boundaries of the maritime divide. A common consensus should be reached between the countries so that the fishermen do not suffer because of the conflict. Further, the Court also ordered the Indian government that while exercising the authority to punish Sri Lankan fishermen who cross over the IMBL without being aware of the same, severe measures should not be taken against them. 

The Court recognised the need to educate the fishermen regarding the maritime borders. In addition to this, the Court observed that, if required, gadgets should be installed in the boats to enable the fishermen to trace the borders and avoid accidental overstepping. Since the IMBL is geo-tagged it will empower the fishermen to locate the exact position of the borders with the correct tools. 

In response, the central government remarked that various efforts have been attempted to improve diplomatic relations between both countries. Further, it was stated that a joint working party on fisheries from both India and Sri Lanka met on 30th December 2020 where the issue was discussed. The Court, at last, dismissed the PIL without any interference with the working of the Sri Lankan government or any order as such.

Steps undertaken by the government

In September 2020, the Fisheries Department drafted the National Fisheries Policy by integrating the three existing policies related to fisheries in India namely, the National Policy on Marine Fisheries, 2017 (NPMF), the Draft National Inland Fisheries and Aquaculture Policy (NIFAP) 2019, and the Draft National Mariculture Policy (NMP) 2019. The policy aims to create an inclusive fisheries sector encapsulating all the essentials in a single document and establishing an environment for sector investment, double exports and income of fishermen. The policy tries to fulfil the sustainable development goals along with the objectives of the Agriculture Export Policy 2018 and to attain the elements of the “Blue Growth initiative”. It aims to uplift the socio-economic stability of the fishermen, especially traditional and small-scale fishermen. 

Some of the main strategies under the scheme are:

  • Fisheries Management Plans (FMPs) will be formulated by the Government of India for the scientific regulation & management of marine fisheries resources. 
  • Fisheries development and spatial plans will be initiated to improve their share in the economy and to keep a check on the data and analysis. 
  • A state-level Inter-departmental Coordination Committee for Fisheries will be formed.
  • A framework will be established to rebuild the marine stocks without changing the natural diversity.
  • Public-private partnerships will be encouraged to bring in investments in the fisheries sector.
  • Cluster-based will be implemented to develop aquaculture.

There are concerns that are raised by the fishermen community as the policy neglects the rights of the fishermen. Some of the important questions and grievances raised on the draft are:

  • The scheme is largely export-oriented, production-driven, and based on capital investments. This led to the denial of the rights of the fishermen and the protection of the environment in the long run.
  • Integrating the entire fisheries sector is not appreciable as inland fishing is very different from marine fishing and inclusion of both in a single draft is not viable. 
  • According to the National Fishworkers Forum (NFF), the policy remains silent on the protection of the fishermen and is more focused on the economy. It deals with resource exploitation rather than management of the same. 
  • Further, there is no scope of gender neutrality as the policy has not addressed the aspect of women, classes and castes being associated with the fisheries sector in India. 
  • The policy calls for heavy economic investments and capital-intensive technologies which will be harmful to the environment as well as the society.
  • It would adversely impact the traditional and small fishermen, in addition, to be hazardous to the marine habitat as it would cause a lot of pollution due to eutrophication of the water bodies. 

The Tamil Nadu government through an order dated February 17, 2020, banned the usage of purse seine nets as it was destroying the ecosystem and the livelihoods of the traditional fishermen. The order amended Rule 17 sub-rule 7 of the Tamil Nadu Marine Fishing Regulation Rules 1983. The was further upheld by the Madras High Court in a plea to uplift the ban on purse seine nets as it has adversely affected the livelihoods of fishermen using mechanised techniques to carry out their businesses. 

Solutions to the prevailing dispute

As far as the discrepancies of Indian fishermen are concerned, one of the major demands of the fishermen is the provision of marine resources and fisheries on which their livelihoods are based. Thereby, the Central government along with the State government should initiate comprehensive and effective measures to boost their daily chores. Further, the government should also explore alternative means of livelihood for the fishermen. The Department of Ocean Development and Ministry of Earth Sciences, which are responsible for providing technical support to the states for the development of fisheries, should establish an integrated plan for creating new opportunities for Indian fishermen so that they do not become overly dependent on fishing. An outline, formulating the method to conduct fishing in an organised and institutional manner, should be framed.

Registered cooperatives or government-regulated institutions can be established for undertaking responsible marine culture. This will depreciate the dependence of fishermen on fishing activities thereby curbing the straying into Sri Lankan territory. The Indian government should also take measures to curb the usage of bottom trawlers or it should be used in a regulated manner. Many countries, to diminish the destruction of marine life, have banned the use of trawlers. Like the EU which developed the Common Fisheries Policy in 1970 which regulates and restricts the usage of bottom trawlers along with the preservation of marine culture. 

While entering into an agreement, neither India nor Sri Lanka established common grounds for punishment and peaceful resolution. As a result of which, Sri Lanka has resorted to extreme measures. It is suggested that the governments in New Delhi and Colombo should agree to “coordinated patrolling” by naval forces of both countries. It should be practised to the extent of apprehending and handing over the accused to their respective countries where they will be tried for the same as opposed to the harsh and inhumane conditions of the other country. 

In accordance with the decision of the Madras High Court, the central, as well as state government, should arrange awareness programs for the fishermen. It is the duty of the government to spread awareness among the fishermen community regarding the maritime borders to prevent treading over Sri Lanka’s territory. Operation Tasha has been instituted to prevent illegal activity in the Palk Strait thereby protecting the fishermen from shooting incidents due to “mistaken identity”. Further, a modern Global Positioning System (GPS hereinafter) like “Garmin 585” GPS should be installed in the mechanised boats of the fishermen which would enable them to navigate through the international borders. 

The South Asian Association for Regional Cooperation (SAARC hereinafter) is one such organisation that is empowered to take decisions in these evolving disputes. The Charter of the organisation clearly specifies that it aims to promote the welfare and development of mutual relations among the countries and improve the quality of life of the people with active assistance. Therefore, a regional dispute over illegal fishing across the borders of the country can be dealt with by the SAARC. There are various ways by which SAARC can assist the member states. It can organise Action Committees to initiate awareness programs. Schemes such as Foreign Fishing Licensing scheme can be established which would help conduct the fishing activities in a regularise manner. It can also frame guidelines for illegal activities and unregulated activities by the bordering states. 

new legal draft

Another organisation that can address the issue of illegal fishing is the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC hereinafter). An enhanced system of fishery management protecting the ecosystem should be undertaken by the member states. Also, in 2016, the leaders of all the member countries reaffirmed their commitment to “cooperation in the sustainable development of fisheries in this region” at a retreat in Goa. Therefore, there is potential that the underlying dispute between Sri Lanka and India can be resolved by these organisations. 

Conclusion

The role of the Indian government is crucial to desist from further aggravating the dispute. Keeping in view the countries’ sentiments and their respective fishermen communities, an amicable settlement should be observed. In addition to securing the rights of the fishermen, preserving the natural habitat of the marine culture is prominent. Without violating the laws and the rights of the fishermen, a common ground for failure to perform the agreement should be established. Rather than viewing the offenders with hatred, more humane measures should be adopted. 

Further, the government and the concerned ministries should continuously explore different fields of expansion of the scope of livelihoods for the fishermen. Evolving different eco-friendly techniques for exploiting the fisheries is the need of the hour along with reducing the dependency on fishing altogether. No doubt, the turmoil and diplomatic disturbances between countries destroy the prevailing peace in the society. Therefore, it is recommended to proactively adopt solutions to foster long-term cooperation and peace bilaterally.

References


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Incorporating Zomato in Singapore: compliances to follow as a food delivery company

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This article has been written by Anmol Garg, pursuing the Diploma in International Business Law from LawSikho.

Introduction

India’s first food-tech company and a brain child of Deepinder Goyal and Pankaj Chaddah has recently been in the news a lot due to its Initial Public Offer (IPO) at the Bombay Stock Exchange and due to the huge investment it received from Ant Financial making its valuation at $1billion. Zomato Media Private Limited was founded in India in 2008 and was initially known as the FoodieBay till 2010 when it switched from just functioning as a directory of restaurants to a multinational aggregator and a food delivery company. Zomato today has expanded to 24 countries like India, the Philippines, United Arab Emirates, South Africa, Turkey, Brazil, Qatar, Indonesia, Brazil, etc. Zomato is also called the Acquisition King because till date it has done 14 major acquisitions with the most recent one being UberEats of India. 

Zomato has made the food from top restaurants easily accessible at our doorsteps. Top restaurants from across the world are available on Zomato for delivery and a directory about their ratings, food menu, specialties and reviews are also accessible. Today, Zomato has established itself as a leader in its industry at its home ground but it is not easy to expand to foreign countries. It is believed that Zomato is now in talks with the Singaporean Government to expand its services to Singapore as well but nothing has been confirmed yet. But the interesting part is what all compliances, licenses, etc. that it will have to acquire and abide by before expanding its roots in another country. Let us further try to understand the concept of food delivery e-services and the legal work and compliances that a company like Zomato will have to undergo.

Functioning of food delivery apps

Food delivery services like Zomato function through a service app that handles all the interaction between the customers and the restaurants. We can now easily order food at our doorsteps with just a few clicks on our phones. These apps confirm the order from the restaurant, answer the queries of the customer, arrange drivers for deliveries, provide various payment options and ensure that the food delivered is of a standard and of edible quality. At the same time, there are a lot of legal implications behind the functioning of these apps like entering into contracts, negotiations, and a number of business activities that take place. Before an app lists a restaurant, it needs to ensure that the restaurant complies with all the requirements. It also employs a number of drivers for timely delivery of the food who have to be trained as well. The company also ensures to make profits in order to pay its employees and later on it decides to expand to other countries. 

But to expand it requires investors who can aid this process. Zomato today has a number of investors and the biggest one is Alibaba’s payment partner-Ant Financial with a 26% stake in stake. Other major investors of Zomato are- Info Edge India, Sequoia Capital, Kora, Tiger Global Management, Temasek, and Vy Capital. With the pandemic, people relied on apps like Zomato, Food Panda, Swiggy, etc. extensively as it is a safer option than roaming around outside. Singapore has also taken a number of measures to promote restaurants going online. The Singapore Food Agency has laid down rules which are to be followed by the delivery services and also laid down the ways promoting the businesses to go for online delivery.

Why should Zomato expand to Singapore?

Singapore has a growing population with an ever-blooming global economy. It is the business center for Asia and is thus most preferred by businesses that are looking to expand in Asia. Due to its strong currency, stability, and strong infrastructure it is often referred to as the ‘Lion City’ which in turn makes it attractive for companies to set up their businesses. Following are some of the reasons why expanding to Singapore is a lucrative option for Zomato-

  1. Singapore overall ranked 2nd in the Ease of Doing Business Ranking, wherein it ranked 1st in the enforcement of contracts and 4th in starting a business.
  2. Singapore has a very lucrative market for businesses, especially for start-ups.
  3. There is easy availability of labor and skilled workforce
  4. A lot of start-ups are setting up with investments from venture capital
  5. A sound network of trade, Intellectual Property protection, attractive tax system, use of English as business language
  6. Singapore is highly stable due to its policies and has a strong currency as well
  7. Singapore is home to people of different diversities
  8. Due to Covid-19, the government is encouraged to set up online
  9. Revenue in the food industry is already high in Singapore and is expected to further grow 
  10. Enterprise Singapore has specifically launched delivery of food package which encourages businesses to opt for delivery options through third-party or themselves by offering them exemptions, etc.
  11. The government has also tightened the safety measures to be undertaken by delivery personnel and the restaurants in order to remove fear from the minds of the customers, which is further helping food companies maintain a standard of services
  12. Singapore has welcomed other delivery companies like Deliveroo and Honestbee, UberFood and Food Panda
  13. Zomato received investment from Singapore’s Temasek Holdings and Vy Capital in 2015 which is an incentive for Zomato as and when it decides to expand
  14. Zomato already lists a few restaurants in Singapore on its app so it will be easier for Zomato to gain public trust
  15. Being a known brand, it will be easier for Zomato to establish and market itself

Compliances for food delivery companies when expanding to Singapore  

As a food delivery company, Zomato will have to follow all the protocols and abide by the compliances of both as a company and as a food business, which is all listed below under the name of agencies that will be regulating them-

  1. Singapore Food Agency-

Being a food delivery company, Zomato is not going to be handling, cooking or processing the food in any manner and will just be responsible for receiving the orders and delivering them after they are cooked by the restaurants. As a result, it is not required to obtain any license from the Singapore Food Agency (SFA) to operate in the country. However, Zomato will have to ensure that the food is delivered while ensuring all of the food safety standards under the Sale of Food Act (SOFA) and Environmental Public Health Act (EPHA). If these are not complied with, SFA has the authority to take appropriate actions against them.

2. Sale of Food Act (SOFA)-

This Act lays down that the food that is delivered shall be hygienic and complying with all the standards for food safety. Further, Section 15 of the Act which deals with ‘Selling unsafe or unsuitable food’ lays down that a person shall not sell such food which he knows or ought to know that the food is not safe or suitable for consumption. By this, the responsibility falls on Zomato to ensure that the food is of standard quality and is safe for consumption.

3. Environmental Public Health Act (EPHA)-

There is a food hygiene course in Singapore that is to be attended by all restaurants before opening, however, as Zomato will not be directly involved with the preparation of the food it will not be required to attend so. It will just have to ensure that the food delivered is of consumable quality. In 2008, Environment Public Health (Food Hygiene) Regulations on “Transport of Food” were issued which stipulated that the food shall be transported in covered repositories like boxes, containers, carry bags, etc. so as to avoid contamination of food and keep it safe for eating. If these rules are not followed, it is considered an offense.

4. Land Transport Authority’s (LTA)-

LTA is the regulating body that lays down the road safety rules. Among all the rules, the following are some of the main rules which Zomato will have to pay special attention to:

  • All the riders shall follow the basic rules of safety on the road like red lights, speed limit, etc.
  • Riders who join the company shall inform the company about their mode of delivery like will they be using Personal Mobility Devices (PMD) like Kick-scooters, electric scooters, hoverboards, unicycles, or will they be using motorbikes, Power- Assisted Bicycles (PAB)or will they deliver on foot. 
  • If any PMDs or motorbikes are used then the company shall verify the registration of the vehicle
  • PMDs and PABs are usually electronic thus it shall be ensured by the company that they do not exceed 20kg of weight, a width of 70cm, and are driven at a maximum speed. 25km/h

5. Workplace Safety and Health Act-

Under this Act, Zomato will have to ensure that the workers have sufficient training in the use of bicycles, motorbikes, personal mobility devices, or any other means of transport being used by them. 

6. Safe Management Measures-

Due to Covid-19, The Multi-Ministry Taskforce (MTF) announced on 20 July 2021 which places responsibility on the food delivery personnel to take additional precautions and the liability for this falls on the companies. Under this, the delivery companies need to ensure the delivery man wears masks at all times, avoid clusters, keep minimum interaction and maintain a safe distance of 1-meter from the restaurant workers and the customers.

7. Joint rules laid down by ESG, LTA, and SFA-

Recently, the government is encouraging restaurants to go for online delivery and is actively working to promote this sector of the food industry. The Enterprise Singapore (ESG), Land Transport Authority, and Singapore Food Agency (SFA) laid down additional regulations that are to be observed by the delivery companies which mainly focus on ensuring that the delivery personnel keep a safe distance, wear masks, etc. Also, they have been advised to impose stricter penalties on the personnel who are not adhering to these rules like the first-time offenders can face a fine of up to S$10,000, imprisonment of up to six months, or both, and all subsequent offenses may face a fine of up to S$20,000, imprisonment of up to twelve months, or both.

8. Contracts-

For starting a business in Singapore, Zomato will have to enter into a number of contracts like a Food Delivery Vendor Agreement with the restaurants, Employment Agreement with its delivery drivers, Terms & Conditions of the app for all the customers who will interact with it, etc. These are examples of some basic contracts and agreements which it will have to enter into even though Zomato does not require any license to function. 

9. GST-

The services of Zomato will be liable for a 7% tax which it can charge its customers at the time of checking or include the cost in all the products accordingly. For this purpose, Zomato will have to get registered with the Inland Revenue Authority of Singapore (IRAS).

10. Singapore Packaging Agreement(SPA)-

Zomato shall abide by the rules of SPA and ensure proper recycling of the wastes, put the logo for Reduced Packaging wherever applicable.

11. Central Provident Fund (CPF) registration-

The riders for companies like Zomato are not considered as permanent employees, therefore, all employees other than the riders are to be registered and will get benefits of Central Provident Fund (CPF) account, medical leave, and paid annual leave.

12. Zomato shall also ensure that all the restaurants are following the Singapore Food Agency’s guidelines in relation to license, hygiene, and food safety standards.

Problems Zomato may face when establishing in Singapore 

The Singapore government-funded holding Temasek Holdings and Vy Capital invested in Zomato back in 2015. So why hasn’t Zomato been able to establish itself yet?

The online delivery business is developing and is expected to grow more in the coming years because of the dependency of people on such apps. Even though Singapore ranks 2nd as in the Ease of Doing Business Report, Zomato still has a lot of hurdles in its way of establishing itself in the country. And the main reason for that is that there are already four major players in the market who have established themselves and maintain a steady flow of customers. Foodpanda was the first food delivery company to be launched in Singapore back in 2012, followed by Deliveroo and Honestbee in 2015, GrabFood in 2018, and WhyQ in 2020. Other than these there are many other companies like UberEats, MealPal, Plum, Grain, AMGD, The New Luncher, etc. The market is already flooded with a lot of options for the customers to choose from and companies like Foodpanda, Deliveroo, and Honestbee maintain a loyal customer set for themselves being the oldest and the most trusted. All the news apps that have come up offer specific cuisines or have a new innovative idea like AMGD provides diet food, The New Luncher delivers lunch boxes at schools and offices, WhyQ delivers food from street hawkers, etc. 

Also, with so many competitors in the market, the competition is so high that all the sites are offering food coupons, discounts, and other exciting offers to attract customers. In fact, some of the companies like Honestbee were even selling on loss and are still recovering from the losses that they have incurred over the years.

Therefore, if Zomato were to enter the market so late, it will have to compete with the innovative brands and also the oldest brands to make place for itself in the market while also fighting with the competitive costs and technology.

Conclusion

Zomato has acquired some major companies and has managed to spread its roots in a number of countries after setting its roots in India. Rumor has it that Zomato may soon expand to Singapore as it has already started to list some Singaporean restaurants on its app and it received major funding back in 2015. In case, it plans to go ahead and plans to establish itself in Singapore’s soaring market, it will not require any major food license, however, it will be subject to a number of Acts and registrations and guidelines that have been laid down by various authorities in Singapore and some of them have been issued specifically for Online Delivery Service providers. In this article, all the important compliances to be followed by Zomato and the likes and the pros and cons of establishment in Singapore have been discussed in detail.  

References

  1. https://www.lta.gov.sg/content/ltagov/en/newsroom/2020/4/news-releases/Ensuring_adherence_to_safe_distancing_measures.html.
  2. https://www.sfa.gov.sg/food-retail/overview/overviewnew.
  3. https://www.channelnewsasia.com/singapore/food-delivery-pmd-riders-must-comply-lta-rules-companies-say-923046.
  4. https://www.businesstimes.com.sg/brunch/food-fight-the-battle-for-the-food-delivery-market.

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